How Brenna Earned Money by Opening Emails

Receive up to $25 each month from opening Pacsun’s promotional emails!


Companies are constantly on the hunt to add new emails to their list. Us email recipients often think that being added to just one more email list won’t be noticeable in our inbox. However, it looks quite the opposite and makes our inbox feel bombarded. Just when you thought you cleared all the ‘junk’ out, 24 hours later, it’s back to where it started.

Beyond the necessary emails about our bank statements or our insurance; if an email received from a retailer is NOT about a confirmation order or including a number to track the shipment of a package, a great number of people will just ignore the email and delete it right away.

Knowing this was an opinion to many people besides myself, I was determined to interview someone who thought otherwise. This someone would be my cousin Brenna. To be completely honest; after interviewing Brenna, she may have changed my opinion about signing up for retailers email’s and convinced me to register for Pacsun’s.

After reading the interview, Brenna will have probably convinced you too.


  1. What makes emails from Marketers and Businesses interesting and worth your time to open and read?

Answer:  When the email titles announce about different sales and coupons, or say “Just In!” for new items or items back in stock, it makes me want to click on them. So that definitely grabs my attention!

2.  Do you ever take any action as a result of the emails? Why or why not?

Answer:  If there’s actually a really good sale or if I see something I really like from an email, I have definitely gone online and bought something!

The companies know me too well that they promote the things I want, and then I buy them. That’s basically why it works and it’s terrible. (laughs)

3.  What usually convinces you to sign up for regular emails from a retailer?

Answer:  Well actually, Pacsun does this thing where if you open their emails, they give you points that can then turn into money; so basically just opening their email gives you money. So yeah, that’s definitely a plus and it made me want to sign up for their emails.


PACSUN promotes multiple activities for their members to earn point converting cash. Every 1,250 points equals $5 for the store! That means, if a Reward Member is ONLY opening emails, it would take just over a month to earn $5! If you’re on-top of the game, PACSUN lets members earn up to $25 every month!


Aside from that, when I’m at a store and they ask me for my email to make an account, I will be like, “No, no thanks” but whenever they add to say something like, “Alrighty. You could save 20% off your purchase. Are you sure?” I’m always like, “Here’s my email!”

So to answer your question, pretty much anything that earns me a discount or will save me money.

4.  Off the top of your head, which businesses send you promotional emails most  regularly?

Answer:  Pura Vida does for sure! I don’t know about you, but I am always adding items to my cart and then never buying them. (laughs) Anytime that I am signed into my account on Pura Vida and add something to my cart, they track my visit and will always email me something saying “We will reserve these for you for the next 24 hours and here’s a coupon!”


If you need help and/or are wanting to be removed from a company’s email list, first contact the company for assistance. If a company refuses, refer to the Federal Trade Commission in reference to the CAN-SPAM Act.

The CAN-SPAM Act is a U.S. law governing a set of email laws and requirements. The CAN-SPAM Act pertains to e-commerces and businesses sending emails to promote commercial website content. The Act also discloses a set of clear and strict penalties if a company’s email does not conclude a recipient’s request. If e-commerces and businesses do not give email recipients the right to stop receiving emails or fail to abide any other requirements within the CAN-SPAM Act, the company is then liable for all CAN-SPAM violations.

For more information, click the links provided:

Federal Trade Commission

CAN-SPAM Rule | Business Guide

eCFR | Text of Rule

How Brenna Earned Money by Opening Emails

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