The Importance of Email Marketing & How to Hook Your Audience

More than 34% of the people worldwide use email, which is about 2.5 billion people, and it’s predicted to increase to about 2.8 billion email users in the next 2 years. Email reaches about 40% of more customers over Facebook and Twitter.


If you have the creativity in you or marketing capabilities, then email could be your best channel of communication. In order for you to be successful in email marketing, you must use effective strategies, so I made your life a little easier by listing 4 strategies I recommend:


  1. Email Personalization

Personalizing the emails with the help of the information available about the target customers goes a long way to boost the click-through rate of your email’s campaign. Prospects are more likely to click and read emails which they believe are tailored to be read by them.


  1. Analytics

Using a dedicated method to track the analytics of your email campaign gives decision making a whole new perspective. A marketing team can better determine what’s working and what’s not. Emails can then, be effectively tweaked to entice better responses from their readers.


  1. Automation

One of the latest top strategies available to reach out to prospects today is using automation to drive the sales. Automation platforms help companies access an extensive database of email addresses and send out automated personalized emails to them based on high-level tracking information available about them. Or just even, for example, having the name of the person throughout the email.


  1. Segmentation

Segmentation is the process of dividing the email list into groups so as to facilitate the implementation of personalization in emails. The right kind of segmentation can have a huge positive implication on the campaign’s revenue generation.


What Makes an Email Interesting Enough to Read


Content does matter, but the biggest way to hook the fish, A.K.A customer, is to start with a catchy subject line. For example, you always see thumbnails on YouTube that are like “She Almost Died,” well, people like a good subject to watch; same goes for anything written. Why do you think magazines have so much going on, on their front page? It’s because they use the many things as a hook to reel in an audience. This is what makes an email interesting, if you take the time to come up with something everyone could be like “hmmm… I wonder what that means?” Humans are curious, and if you feel them that they will go crazy for the content.


Now if you’re sending an email out to get people aware of let’s say, “The Dangers of Smoking.” Are you really going to want to send that email to a fifty-year-old male who loves dogs and fast cars? No! This is why you want to reach an audience that pertains to what you are talking about. This way, your targeting audience is sent to people who care about what your email consists of, which means people are more likely to click on your email. When you are ready to send your email out, segment your distribution list by target market to make sure the right audience is receiving the right message. You can segment by age, gender, location, education level, industry, job title or any number of other characteristics depending on your message.


Taking Action Within an Email


Your email recipients will react, respond, and take action, depending on the layout of the email. For me, if it is an event that is being sent out as an invitation via email, I will write it on my calendar right away. However, the person who sent the email really doesn’t know that I do that or if I did it. The hook here is in how you get the person to respond, so you know if that person is, in fact, coming to your event. For example, one of my clubs set up an event to welcome new members, but instead of just giving the email invitation; the subject line stated, “Action Required RSVP….” I noticed it right away and took action to get my seat reserved. This simple step can be easy and helpful in the long run.



What is CAN-SPAM and Why Is It Important?


It’s possible that you don’t even know what CAN-SPAM is. If you’re going to send emails to your customers, CAN-SPAM is a very important law that you need to know about. It governs whether the email you send is considered a legal communication or an illegal piece of unsolicited spam. If you don’t abide by it, you’re subject to fines and penalties from the U.S. federal government. Obeyed by the following, and you should be okay:

  1. Never use False or misleading header info: Example: “From” or “To”
  2. Don’t use deceptive subject lines: Subject line must reflect on the content in the email.
  3. Identify the message as an ad.
  4. Tell recipients where you’re located.
  5. Tell recipients how to opt out from receiving future emails if uninterested.
  6. Honor the opt-out request promptly.
  7. Monitor what others are doing on your behalf: The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.



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The Importance of Email Marketing & How to Hook Your Audience

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