There are over 1 Billion YouTube Users. 1 Billion. That’s about 1/3 of the world population that has access to the internet. Out of that billion, about 50 million of those users are creating content. With that astronomical amount, how does one channel stand out from the next? It might be different depending on who you ask, but for me there are a few aspects that make me “hit the subscribe button.”
I am very active on YouTube. I go on it multiple times a day to watch my favorite YouTubers, to which I am subscribed to. If you don’t know what subscribed means in terms of YouTube, it means that every time they upload a video, I get a notification for it. This is critical for channels because it increases the level of engagement they get. In the YouTube World, the more subscribers you have, the more views you get, and the more money you make.
So what makes me click the subscribe button?
- Consistency– if I am subscribing to a channel, that means I want to them to be active and uploading at least once a week
- Relatable– I like to share similar interests, tastes, and hobbies
- Intriguing– I want to watch someone who inspires me and who I find interesting. It’s fun to get new ideas and inspo from someone who motivates you
- Entertaining– I love watching videos that have cool new music, unique editing, and are captivating to watch
With that being said, here are my current three favorite YouTubers.
Baseline: I watch Emma Because she is hilarious
Emma Ellingsen is a Norwegian Youtuber who’s channel took off once she announced she was transgender. She usually uploads once a week (which I’m always waiting for) and basically just films her everyday life. Some videos she cooks, some videos she travels, and others she is merely cleaning her room. That might sound boring, but what makes her videos so entertaining is her humor ( I actually laugh out loud) and the quirky way she edits. Emma also has an Instagram, but I prefer watching her videos on youtube because it shows her personality.
Baseline: I watch Margot because I get inspired from her
Margot Lee is a college student at Syracuse University in New York. She mostly films her college life, but incorpates health, wellness, travel, and fashion. She consistently uploads at least once a week. What I like about Margot is that she edits her videos in a very creative, artistic way that I don’t see a lot of other YouTuber’s doing. She incorporates snippits of vlog footage with montages, and I really like that balance. I always feel inspired when I watch her vlogs, because they are in a style that I find intriguing. We share a lot of the same interests including fashion, traveling, and blogging. Not to mention we are also going for the same degree in college. Margot also has an Instagram, Facebook, and blog.
Baseline: I watch Shane because he knows how to entertain and audience
Shane is someone who has been big on YouTube for a while, but I only just started watching him recently. I started watching him when he started making what I would like to call guilty pleasure videos, aka videos I find interesting and entertaining but at the same time I’m like did I really just spend a half-hour of my time watching that? This would include conspiracy theories and a docu-series about digging into other YouTuber’s lives and scandals. I don’t relate to him in any way, but his content is fun to watch and get’s you hooked.
Whether you want a laugh, some inspiration, or to binge watch conpiracy theories, you can find it all on YouTube. These channels are some that appeal to me, but you’ll find that every successful YouTuber has found their key to social sharing.