So, here I am to discuss in depth for chapters five and six, i.e 1) Off-Site Search Engine Optimization 2) Paid Search Marketing. Both of these topics are very interesting to me
Off-site search engine:
Off-site SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). … In general, SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Section 1 explained about Links,Link is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition, to select which of these will have the highest return on the effort invested. As a general rule, it’s wise to build as vast and varied a link profile as possible, as this brings the best search engine results. As with any marketing activity, the first step in any link building campaign is the creation of goals and strategies. Unfortunately, link building is one of the most difficult activities to measure. Although the engines internally weigh each link with precise, mathematical metrics, it’s impossible for those on the outside to access this information. Next is Content marketing which is my favorite one, so content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only in building trust and relationships.
Paid Search Marketing:
Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide.
At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click)
- PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click)
- CPM (cost-per-thousand impressions)
” GREAT CONTENT DESERVES GREAT RANKING “