Thoughts on SEO

So, here I am to discuss in depth for chapters five and six, i.e 1) Off-Site Search Engine Optimization 2) Paid Search Marketing. Both of these topics are very interesting to me

Off-site search engine:

Off-site SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). … In general,  SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Section 1 explained about Links,Link  is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition, to select which of these will have the highest return on the effort invested. As a general rule, it’s wise to build as vast and varied a link profile as possible, as this brings the best search engine results. As with any marketing activity, the first step in any link building campaign is the creation of goals and strategies. Unfortunately, link building is one of the most difficult activities to measure. Although the engines internally weigh each link with precise, mathematical metrics, it’s impossible for those on the outside to access this information. Next is Content marketing which is my favorite one, so content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only in building trust and relationships.

Paid Search Marketing:

Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)

” GREAT CONTENT DESERVES GREAT RANKING “

https://moz.com/learn/seo/off-site-seo

https://econsultancy.com/what-paid-search-ppc/

Thoughts on SEO

Email Marketing

https://mailchimp.com/email-marketing/

Email is everywhere.  On average, I would bet it is safe to say that I send and receive upwards of 30 emails a day.  These are just the ones that are relevant to my daily functioning at work, not including the junk mail, spam, and advertisements.  This week we learned about display advertising, and email marketing.  Email marketing is an invaluable tool that marketers can use to optimize their reach.  There are many forms of email marketing that can be beneficial.  Email is highly customizable.  This makes personalization very attainable.

“Personalization – it is not about first/last name. It’s about relevant content.”Dan Jak

Creating an email list, or database of clients, is the first step to starting your email marketing efforts.  It is important to make sure that your clients and potential clients want to receive emails from you.  Failure to do so can land a business blacklisted for spam.  By requiring your customer to indicate that they are ok with receiving promotional materials when they visit your site, check out online, or make a purchase in the store it helps reduce your risk of being caught up in the spam filters. 

The majority of online retailers offer discounts the first time you visit their site if you sign up for their email list.  You will see this as a pop up many times.  One website I visited recently gave me a pop up window shortly after I entered their site.  It offered me 40% off any single item at check out if I signed up with my email address!  This is one way for a company to build their promotional email list.  Another way is at check out.  Most sites make you sign up for an account when you make an online purchase.  As part of their sign up process you typically need to uncheck a pre-checked box indicating that you would like to receive promotions.  If you fail to uncheck the box, you automatically become part of their mailing list.

 Today I received 25 promotional emails.  I get emails on a daily basis from companies I shop at regularly, and some from companies I rarely or never use.  I recently went through my email and “unsubscribed” from about 15 lists.  I decided to unsubscribe because I was receiving excessive emails.  This is no fun for anyone! I have included a screen shot with some of them. It is really crazy how many emails I get from places that I never even open.  I do appreciate getting the occasional promotion from places, but I get very frustrated when I get emails from the same company daily.

I get emails multiple times a week from Victoria’s Secret, Groupon, Esty, and Kohl’s.  It is annoying!  Do any of you have similar experiences?  How do you handle it? 

One of the things we learned about this week is cleaning your email list.  A company should make sure to maintain an updated database with relevant and active participants on their email list.  Email marketing managers have the ability to find out what happens to their emails after they are sent.  There are a few categories that a marketer can identify. Hard Bounce is what is referenced when an email bounces back to the sender immediately.  If this happens, the email address should be immediately removed from the email distribution list.  A Soft Bounce usually means an email inbox is full.  If this happens about four or more times, the address should be removed.  Another method of tracking is Non-Opening.  When an email goes unopened by the recipient for several months, it throws up red flags to the spam filters.  A company can avoid death by spam filter if they monitor and manage their email lists closely.

I guess my biggest take away from this week is to create a strategy and stick to it.  Do A/B testing on subject lines constantly.  Find new and creative ways to reach out to your clients.  Use your email list to be a gentle, friendly reminder that your business is there, just waiting to serve.  Do not be an annoyance to your patrons.  Do not overwhelm people to the point where they unsubscribe from your list.  Do not be the one to get caught up in spam filters.  Have a specific plan in place that will help your business thrive through email marketing!  Use the glorious technologies we have today to thrive!

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”  – David Newman

Email Marketing

Emails

https://www.freepik.com/free-photos-vectors/mail

This week I decided to clean out my email inbox. I had over 1,ooo emails that I scanned but didn’t really look into. So I went through them. Majority were from surveys and the rest were from eBay and Amazon.

I signed up for the eBay and Amazon notifications because I do a lot of online shopping. I want to know when items that I am interested in go on sale. The survey emails I just get. I don’t know how they got my email address but they are always there. I receive emails from these senders multiple times every day. I never look at the survey ones but I will look at the eBay and Amazon emails. If the subject line catches my attention I will read through the email. Every email subject line is different. For the most part the subject line matches the content of the email. I rarely click on anything within these emails. If I am interested in a n item, I leave the email in my inbox until I have time to actually read through and look at the item.

I think all these senders send too many emails. They should only send 2 or 3 a day. eBay and Amazon send good offers and content. I also believe that I get all of these emails because they are sent to the entire database. I do believe these emails accomplish its objective. Some of the emails catches my attention and I will click on the items to learn more about them.

Emails are a very effective way of attracting customers and keeping current customers coming back. Emails should continue to be used to market ones products.

https://www.businessinsider.com/hidden-meanings-in-tech-company-logos-2014-6
Emails

Blog Post #4 Emails

Everyone has an email and I am pretty sure everyone in this class has to have an email. Without emails we wouldn’t have ways to communicate with each-other other than talking in person and through texts. I’m not sure about you but I think emails are very important. We use emails daily, from sending someone a work message to even messaging a friend even though we can just text them, but either way emails are a very important communication tool that we are allowed to use for free. With that being said, why do you think companies like to get you as a consumer on their email list?

Looking throughout my emails there was a lot from NWTC everything from student involvement, rave alerts, my classes, counseling, and even jobs they reached out to me. I like getting emails from the school because it keeps me in the loop, all I have to do is check my email and most of the information is already there, a really good platform of communication. I usually get emails from NWTC daily and it doesn’t bother me anything since it sometimes answer my question and I don’t have to ask my instructors anything. I don’t really look at a lot of emails because usually everything I need to read is just in the first couple of words and if it appeals to me I’ll read it but other than that I don’t really check them

I like reading emails that I am expecting to get, anything from shoe release dates, my order conformations, to getting an email saying that my work was received through Black Board. When I did get my school refund I remember just reading the subject line and all it said was, “School Refund” or something along those lines and I clicked immediately. I think once you put something in bold letters are even just putting something important in the subject line is important because the person receiving the email will know if they want to click on it or not, they can get a general idea of what is happening.





Companies use emails because they want your feedback so that they can send it to their database. It is a good method because at least a few people will click on your email and read it and maybe even write back. I usually do not click on company emails or even sign up for emails from a company but that’s just me. I know they’re just trying to get their name out and market but I don’t like seeing a lot of emails I literally just use them for school and job purposes. I think I would rather get a text about what their company has to offer to be honest. In the end though we all send and read emails, so it doesn’t hurt to sign up for a couple company emails, besides one day when you’re sending out emails you can learn and see multiple ways people/companies send out their unique emails.

Image result for emails

https://www.google.com/search?q=emails&client=firefox-b-1-d&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjjlOLIh9bgAhVC4qwKHYM5DvsQ_AUIDygC#imgrc=nmMgaqVArZ231M:

https://www.google.com/search?q=emails&client=firefox-b-1-d&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjjlOLIh9bgAhVC4qwKHYM5DvsQ_AUIDygC#imgrc=P1K9a7h1Ato5lM:


Blog Post #4 Emails

You’ve Got Mail!

I’m at a point in my life where my personal e-mail is used almost exclusively for receiving marketing or promotional e-mails from companies. Thankfully, with Gmail, most of those e-mails are diverted into a separate folder (a folder that I am very thankful for for a number of reasons), and I am able to choose to rifle through my promotional e-mails at will. On average I receive about ten e-mails a day to that folder, and it’s extremely interesting to see what it was that I have signed up for over the years.

The e-mails I receive really end up falling into three categories: makeup, clothes, or sports. The companies that I receive the most e-mails from are Ulta, Victoria’s Secret, and the NBA. The first two are both companies that I have worked for, which is why I signed up for their “loyalty” programs, and I began receiving e-mails from the NBA when I purchased their streaming service League Pass. On average I receive about one e-mail from each of these companies per day. They are also the companies whose e-mails I am most likely to open. Of the roughly ten promotional e-mails I receive a day, I usually only open about one of them every week. Most of the e-mails I tend to open are those offering exclusive or limited time deals in the subject line, as those are the ones who catch my attention most often. For example, scrolling through the promotional e-mails I had received over the past few weeks, all of the Ulta e-mails that I had opened were pushing or promoting some sort of sale or hot buy. In those instances, however, the e-mails did not work, as I did not purchase any products over that span.

The e-mails under the “Promotional” tab of my e-mail, received just today.

Here are a list of the ten companies I get the most e-mails from, and why I signed up for the e-mail list.

  • Victoria’s Secret
    • Signed up when I started working for them
  • Ulta Beauty
    • Signed up when I started working for them and needed to start my own loyalty account
  • NBA
    • Signed up when I purchased NBA League Pass
  • Bath & Body Works
    • Signed up when making an order so I could stay informed on deals and sales
  • MAC Cosmetics
    • Signed up to receive and amount off my first purchase
  • Stubhub
    • Signed up automatically when purchasing baseball tickets
  • Beautylish
    • Signed up for a percentage off my first order
  • Starbucks
    • Signed up when I signed up for the Starbucks Rewards program

The last e-mail that I opened from one of these companies was from Victoria’s Secret. The subject line “3 Days. 3 Deals.” I honestly only clicked on the e-mail because I was curious what promotion I would have to be pushing the next day at work, and I never had any intention on buying something. That being said, I know for a fact that the reason I clicked on that particular e-mail rather than one of the other e-mails I got from Victoria’s Secret was because I like a good deal, and if I found the deal to be interesting enough, I would have purchased something the next day, after my shift was over. The e-mail itself was exactly as advertised, displaying the deal of the day and a direct link to where I could purchase the product, as well as links to their other products. In very big font, the words “today only”. There was also a flashing graphic that promoted the “3 Days. 3 Deals.” tagline. The e-mail’s call to action was to make a purchase in the limited time frame, and it was effective enough to make my click on it, so I feel like it did it’s job pretty effectively. I believe the content was consistent with what I expect from the brand, but I believe they could have included at least one of their other promotions that they were running at the time, because I know they had a few. I believe this e-mail most likely went to the entire e-mail database, as it is not particularly tailored, and the subject is pretty broad. The e-mail is not segment dependent, although I believe that it would only be effective towards the portion of the segment that purchases from the PINK branch of the Victoria’s Secret. The next e-mail from the sender was the appropriate next step, as it was sharing the deal for the next day. One suggestion that I found very intriguing as how to improve social media strategy was incentivizing reviewing order confirmation e-mails. According to shopify.com, (https://www.shopify.com/guides/email-marketing/strategies) those who used post transaction e-mails to promote leaving reviews lead to reviews products having a 10% higher conversion rate.

The first visuals displayed upon opening the e-mail.

With all of these e-mails arriving in my mailbox every day, the question I have to ask is: do these even work? The answer seems to be yes. According to Anik Singal of The Balance Small Business, (https://www.thebalancesmb.com/does-email-marketing-work-4043443) e-mail marketing is still a very integral part of marketing for mot businesses. According to Ascend2, 82% of companies surveyed use e-mail marketing. Based on what we know today, e-mail marketing will continue to play a vital role in the marketing strategies of companies in the years to come.
“91% of US customers use email daily. In fact, it’s the first thing most people do at the start of each day.”

“91% of US customers use email daily. In fact, it’s the first thing most people do at the start of each day.”

-Anik Singal (https://www.thebalancesmb.com/does-email-marketing-work-4043443)
You’ve Got Mail!

What Not to Do

While scrolling through my email list I noticed one website, in particular, showing up multiple times. Cappex is a scholarship site that I unknowingly signed up for a few months ago in hopes of finding some neat scholarships.

Although I do not remember signing up for this email list, the reasoning is pretty clear. No one likes paying for college and considering the fact that I’m planning on going to a four-year school, I’m going to need all the help I can get. So, while submitting an application for one of the scholarships, I must’ve put in my email and now I get three emails from them daily notifying me of scholarships.

At first, I was very interested in the emails. Some of the subject lines were really promising for a High School senior looking to pay for a bachelors degree in a couple of years. If you were a poor high school student and you saw an email with the subject line “$68,000 in scholarships waiting for you!” what would you do? Anyway, I clicked on a couple of them before I realized that it was all the same information, just formatted in a different way.

After clicking on them I was brought to this very nicely formatted email with a few of the scholarships that would eventually lead to the aforementioned amount. Overall it looked enticing and very believable. Again, being the student I am, I clicked on the highest value scholarship that didn’t have any essay attached to it. Which, of course, was the first option.

After looking back at a couple of the emails I didn’t delete. It seems as though these emails are sent out in a group but to a specific list. When I first visited the site I remember filling out something that asked me about what I was planning to do with my four-year education and at the time, I was planning on going into Digital Marketing at the University of Wisconsin-Oshkosh. I’m assuming that’s the information I put in because the scholarship choice has to do with business.

The first scholarship listed in the email

The other options don’t fit those same criteria, however. The other four options have little to nothing to do with business and don’t have a price tag on them. Which not only makes them less interesting for me but also makes me less likely to click on them due to the fact that there was no apparent value associated with them. And, as their client, I want money.

After I clicked on the option that had the dollar amount attached to it, I was brought to a very blank webpage (as in the design). After looking into it though, it doesn’t even seem like they know what they’re doing. I clicked on the learn more button associated with a scholarship that’s meant to be for the Better Business Bureau. Instead of being brought to that application, I was brought to a completely unrelated page.

As seen above, there are three boxes. All of which, just by looking at the content, seems like sponsors or ads for another site or program (to their credit, the options do have something to do with colleges, but absolutely nothing to do with the scholarship I was hoping to fill out). As the customer, not only does this confuse me but knowing what I know now it makes me even more interested in what they were thinking. I have to scroll past all these ads, to get to a point where I can say “No thanks” and even that is hard to notice.

After clicking “No thanks” it takes me to another page on their website where I then have to click something again in order to be brought to the actual scholarship application.

If the objective of this email was to get me to click on a bunch of things, they did a very good job of accomplishing that. However, if it was to get me to apply to the scholarship, they didn’t get me to do that.

Between the constant emails daily about loads of money in scholarships that aren’t even shown to me, the advertisements that I have to go through to get to the page on their website, and then finally clicking another link and being taken to the actual scholarship, I would not consider this good email marketing. The number of emails was off-putting and the time it took to get to the application threw me off the idea entirely.

With these tactics, this company could very easily find themselves on the spam list of most of its users. It’s very clear that these emails are very information oriented and the marketers don’t seem to care about whether or not they’re keeping users involved. However, I am grateful that they at least let me unsubscribe.

Overall, the emails I received from this company were very uninteresting and unhelpful for someone looking to find scholarships. I hope you enjoyed reading this! I look forward to writing about whatever next week’s chapters are about!

“Creating good email marketing content requires combing creativity with good analysis”

– Stukent Textbook

What Not to Do

Never Empty Email Box

There are certain emails that I get that I am not sure how I actually get them since I never signed up for them. The never ending emails that we get day in and day out come from things that I have clicked on through other emails or websites. I feel that even though they say they don’t share your email, they do behind the scenes when there is sites that are connected with other sites.

One of my favorite emails are the Victoria Secret ones, the main reason there sales are amazing and that is the only time I will shop there. They always have some sort of catching sale line for their subject line. For instance, Flash Sale…who doesn’t love a flash sale at one of the stores you shop at. Once you open up the email it adversities what is on sale and it is one click to pick the items.

Panties
Always a good sale

This email was spot on for getting my attention. One click and the page had exactly what they were advertising in their subject line. It is a sale that is only a few hours long and it is open starting at a certain time.

There are other emails I receive that advertise sales but there is more confusion on what is actually on sale.
Get Your Gear Some Gear for Less Than $30 This is the subject line from a Groupon email. This line and most of their other subject lines don’t draw me in. They have advertised that you can get an extra amount of on your purchase through a certain time, it never works on what you actually want to buy or what they have advertised in the email.

Going back to Victoria Secret emails, there next emails are going to include sales on swimsuits. If they do it right it will be eye catching subject line, meaning BOGO 50% off. That does it everytime at that store. Swim season is coming along with vacations, perfect time to advertise their suits.

The one thing about this store and emails is it doesn’t reach every women out there. There is a certain age and size that it aims to push towards. The emails are easy to read, easy to buy off and explain the selling market behind it very well. The bad thing is that it aims for only certain women, and that to me is where I wish it was a email that everyone can get something off of. Regardless the size and the money you have. The brand influences that piece along with other top brands.

Never Empty Email Box

Everyone’s got a junk email, right?

I’m the type of person that has about 10 emails I circulate through. I have my main ones- school and work affiliated, and then I have my junk emails….. You know, the emails you made when you were like 10 years old? My personal favorite in the slew of odd email addressed I had was an AIM account named EECountryGirl… R.I.P. Today, I use these random emails for all sorts of junk mail. Half the time I use so many different emails because I signed up previously with another one and can’t remember the password! Regardless, email marketing is a great way to reach out to a whole range of (less stubborn) users. There are certain times- mostly anything relating to spending money- that I will allow a company to use one of my more regularly checked emails.

Right now at my job we are talking about trying to set up a dedicated emailing system for our clients. In my line of work, patients are walking in our door for a certain amount of time, and then walking out of it just as quickly as they came. I believe that by reaching out via email to our clients when they are no longer in our direct care is a great way to keep in contact with them. I pitched the idea of sending a review link, a “rate-our-services” type survey, additionally asking clients if they would like to subscribe to a monthly news letter with medial news, promotions, and information about participating events.

I actually researched Constant Contact- which is quick the unique little tool. Through the site you can upload a number of emails to your group- segmenting it in a way that will allow you the most engagement using different, targeted ads. Additionally, they provide on-site tools for you to design and format unique digital content to send out to designated groups. It really is a nifty little site that is relatively easy to use!

I do worry, however, about the reach of our email system. While we have hundreds of thousands of patients in our system, the demographic of our clientele is relatively in the older generations. This is something that definitely does affect our digital marketing. While I do not think it completely negates the benefits of digital marketing, I do think it makes my company have to skew our marketing techniques in a way that is easy to look at and navigate. For instance, if we were to send out a newsletter email, we wouldn’t want to make the font size 8 or 10; we want larger fonts, keywords and catch-phrases that are easy to see, find, and navigate through.

Browse Constant Contact

Additionally, I have to think that while the older generation is not as tech savvy, they do rely on email a lot more than say a Twitter or Facebook account. For some, in the older generation, email is their link to the digital world. Therefore, I do think it is a good strategy for reaching out to a large amount of our clientele. But its a delicate balance, like I said before; it has to be engaging content, yet simple- easy to look at, read, and navigate.

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” 

-Ramsay Leimenstoll

So while I personally do not like marketing emails, I understand their purpose- and I do sign up for them on occasion. And I understand why having email marketing in your business is extremely important. It is the digital form of snail mail, a consistent, non social media platform to engage with customers.

Everyone’s got a junk email, right?

What Catches My Eye?

Hey all, its Erica here and I’m going to talk to you a little bit about my emails, and why I am on a certain email list, and break down the effectiveness of certain aspects of the email. So here we go!

I’m going to talk about the Bryan Anthonys email list I am on. I originally got on this email list to receive 10% off my first order. Bryan Anthonys is a jewelry website that I had originally found from a Facebook ad showcasing their tribe friendship necklace. I checked out their website and the necklace and really liked the necklace and the meaning with it. I also checked out their “Our Story” section and thought their story was cool and had meaning behind why they started their business, so I decided I was going to purchase the necklace. While I was reading this, there was a pop up to sign up for their email list and receive 10% off your first order, so I signed up for it.

Now I receive emails from them 2-3 times a week, and out of the 11 emails I have received from them this month, I have only clicked one email to open. I tend to scroll through my emails and if the subject line interests me then I actually open the email to see what it has to say. This particular email caught my eye because it had a subject line of “Which Tribe Stone Will You Choose?”, and I have this necklace so I wanted to see what different options of the necklace they have now.

The content of the email matched the subject line, because it lead with “Introducing Tribe Stones” and it also had a shop necklace button to take you to the site, as well as a picture. There were two call to action buttons in the email, one was on the top fold of the email that said “Shop Necklace” and another towards the button of the email that said “Shop Now.” The first button was effective in getting me to click, because it said shop necklace and I wanted to see the different stones and finishes offered in the necklace.

For me the quantity of content in this email was appropriate for me, because I don’t want to be reading a novel in my emails, and it told me just enough. It said that they were introducing new tribe stones and there was a call to action button right under that to shop the necklace. As well as farther down in the email, it told me, “Choose your finish, and then choose your stone. Ten combinations to choose from” with another call to action button under that to shop now.

I don’t think they should have included any other offers or content because it told me exactly what I expected and wanted to know from the information given in the subject line. I think this particular email did not go to their whole email list, but to a segment of customers who have purchased the tribe friendship necklace in the past. For customers to fully appreciate this email, I think this information was segment dependent because sending this email to a segment of customers who have already purchased this necklace, they already know what the tribe necklace is, and then would know what tribe stones are. Rather than just sending this to their entire email list with the subject line “Which Tribe Stone Will You Choose?” not all of the customers may know what a tribe stone is.

This email set out what it intended to do. It had an interesting subject line, “Which Tribe Stone Will You Choose?” that caught my eye, and interested me. It was short, sweet, and clear and that is one of the main points in another article I read about having effective subject lines.

“Email marketing, like any other form of marketing, is largely about being noticed, crafting something catchy, and being memorable.”

Masroor, Invesp Consulting

Once I opened the email, it told me “Introducing Tribe Stones. Create A Piece As Unique As She Is.” which told me that there were new stone options for the necklace followed by an immediate call to action button to shop the necklace. Next there was a photo of a woman with the necklace on, as well as a graphic of the necklace that transitioned to the different finishes and stone options the necklace was available in. This showed the different options that were available if you already did not click the first call to action button, or if you didn’t want to visit the website and just view the options in your email. Under this graphic there was some text saying, “Choose your finish, then choose your stone. Ten combinations to choose from!” with a shop now button right under that. And that was the end of the email, which was short and sweet and how I would prefer most emails, and covered all the bases of what I was expecting from the email.

The next email should probably be either a discount/sale, or recommendation on a new product based on my past purchases. And the next email I received from them was about a new product.

So there you have it. This is why I originally got on this email list and how their subject lines don’t usually get me to click to open the email unless it is specifically something I am really interested in. And if I do open an email their content is generally effective for me because they keep it short and sweet. Alright that’s my story today and I will talk to you next time!

What Catches My Eye?

Display Advertising & Email Marketing

Hello fellow students in the Digital Marketing Program at NWTC in this blog I will be discussing chapters 7 and 8 from the Stukent online book. In chapter 7 the book talks about display advertising which I personally see all over the internet. In chapter 8 the book discusses email marketing which can be the emails you get from companies that you usually call spam.

Display ads are typically seen on most websites like the picture above. I see display ads all over the place like if I slide up on an article on snapchat there will be like 15 freaking display ads and then my phone is slow trying load them all. You can even see these ads on Facebook and other social medias.

Basically how the display network works is that advertisers that want to pay to get their ads out there will go through a display network and will find websites that won’t their ads on their site. As you can see to the right I have the demonstration of how the whole thing works and this is from the book as well. With this method of display networking and advertising all three can make a profit.

  • The advertiser can make money from the traffic to their own website from their ads on different websites.
  • The display ad network makes money by charging the advertiser.
  • And the publisher gets paid a percentage of the revenue each time the display ad network charges the advertiser.

So if this method works its a win/win for all parties.

Now this I found interesting is that paying for your display ad to be on a site there is actually a bidding for specific spaces on the site. If you wanted more than one ad on the website you would have to bid for both of those spots. So if you think about it advertisers are basically having a storage wars to get their ad on that website. I’m sure some of you readers have heard of CPC “cost per-click” cause I have heard it a lot with this program with search advertising. But with display advertising the books says that they can also do CPM “cost per-mile or cost per- thousand impressions”.

So a CPM is used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. Which this is just an example of numbers I have used and I found out that this method is used by traditional advertisers. To read more about CPM click this link I found a lot of good information. https://www.investopedia.com/terms/c/cpm.asp

For ad targeting you want to have viewers want to click your ad and make a purchase.

Email Marketing

Most businesses have a loyalty program or an account that you sign up for with an email. With the email the business can send you sales and discounts and other promotional events. In the past businesses used to sell information to other businesses to send people emails about their own business. I used to work in retail at a pet store and we had a loyalty program asking for name, last name, email, and address. Most of the older customers would write on the paper “don’t sell my information” which we didn’t anyways but that’s how I found out about that businesses used to do that. I found a website that talks about selling information, just click the link to read more. https://www.thewindowsclub.com/why-do-companies-collect-sell-buy-or-store-personal-data

With these emails going directly to the consumers and if they wish to no longer get emails from that company they should have an easy way to unsubscribe from the company to no longer get their emails. If the consumer can not they will probably mark it as junk or spam and will not even see the emails anyways. Again when I worked retail some people did not put an email down because they just wanted the loyalty card. Some people just prefer to not get promotional things from stores because they will also not put addresses on as well. Also at the pet store some people would get different coupons than others. People that haven’t been shopping there for awhile will get 20% off there purchase than a regular customer that comes in often will get 10% off to try and bring that customer back in. Which I think is a great marketing tip in my opinion.

These two chapters has pretty much focused on advertising in two different ways. I think these are the two main ways businesses reach out to customers to get them to buy their products. I hope you have enjoyed my blog this week and leave meaningful comments.

Display Advertising & Email Marketing