Introduction (Engagement Strategies)

Hello, my name is Sarah Aikins! I’m originally from Petaluma, California where I had lived for all of my life until I moved with my family to Green Bay in June of 2017. I am currently working towards my associate’s degree in marketing, with hopes to transfer to a four-year next year to finish out my bachelor’s. I’m currently a full-time student and I also work part-time. I am also in the NWTC chapter of AMA (American Marketing Association).

My mom and I at a Giants game

Something that I definitely have a passion for is sports. Without a doubt my biggest hobby is watching, reading about, and following sports. I follow all for of America’s “big four” sports leagues in one capacity or another, and I’m extremely competitive when it comes to all of them.  Being from the Bay Area, naturally my favorite teams are the San Francisco Giants, 49ers, Warriors, and Sharks. Whether it’s watching a game on tv, listening on the radio, or being there in person, I don’t think there’s a single thing I’ve more passionate about.

I come from a pretty close family. What we lack in size, we more than make up with love. My immediate family are my parents, and two brothers, but I’m also very close with some of my cousins, most of my my aunts and uncles, and all of my grandparents. Three of my grandparents were originally from the Madison area, and we spent almost every summer when I was a kid in Land o’ Lakes where my family has a cabin on Black Oak Lake. I am incredibly lucky to have a great support system of both friends and family.

Image may contain: tree, house, outdoor and nature
A photo of my family’s lake house during the fall.

I’m on quite a few social media platforms, but the number of them that I actually use is a much more exclusive list. I have profiles on Facebook, Instagram, Twitter, LinkedIn, Snapchat, Reddit, YouTube, Tumblr, and probably a couple more that I can’t even remember. While I have profiles on all of those websites, I very rarely use Facebook or LinkedIn, and I don’t really “post” on any of them. I’m much more comfortable in an observational role, or using Snapchat to have one on one conversations with friends rather than posting to a story. Of the social media platforms I use, I would say I browse Instagram, Reddit, YouTube and Twitter the most. Instagram I usually browse for a variety of content or to keep up with old friends or family. Reddit I use mostly for sports highlights, discussions, or news. Twitter I use mostly to get news (through links to established news articles), sports, or just random funny tweets.

I think I would like social media to be a part of my job. I don’t see posting to social media to be a careless action, so I believe my judgement and my forethought would be a strength for me. I also think social media is one of the most effective way to communicate with just about anyone nowadays, and I believe there is a chance for even more growth there when it comes to marketing. Obviously I’m taking this course as part of my requirements to graduate, but I’m excited to try and discover the most effective ways for me to use technology to assist me in my future, as mobile marketing is growing faster than ever.

If things go according to plan I would like to be back in California within the next five years. I’m hoping to have completed my bachelor’s degree (ideally at UW-Madison) within the next three years, and I have a couple of internships I’m interested in applying for while I’m in school/once I’m right out of school. I hope to move back to the Bay Area and work in either the cosmetics industry or in sports, both of which are industries that have a lot of opportunities in San Francisco.

Image result for engagement strategies quote

Chapter one of the textbook gives a basic introduction to the concept of Engagement Strategies. The chapter covers the four elements of the marketing mix (product, place, promotion, price) that was previously introduced in Marketing Principles, and gives insight as to how mobile marketing places a roll in each of the four p’s. The textbook also breaks down the five functional areas of the mobile service channels: messaging, alerts, audio, browsing, and applications. The book then introduces the seven enabler activities that can enhance each channel (advertising, data analysis, sensors, cloud computing services, location services, commerce, and contact triggers). Chapter one talks about so much more, but I can only get into so much of it. I’m excited to keep on reading and see what else I can learn.

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Introduction (Engagement Strategies)

The Making of a Marketer

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Greetings!

First a little bit about me.

My name is Dave and I’m a graduate of the NWTC Business Management program and I have a bachelors degree from UWGB. For work, I have an amazing job with NWTC and I also own a small hobby t-shirt business. One of my true passions is to be able to help others and I feel very blessed to be able to do that every day.

I’m currently working to complete a certificate in digital marketing. It’s crossed my mind to continue on and complete the Technical Diploma, but I’ll cross that bridge at a later date. I’ve been called a little crazy for my desire to keep Eric Thomastaking classes when I have a lot of other things going on in my life, but I believe in life long learning. I also believe it’s important to dream big and keep grinding.

 

 

So Why Digital Marketing?

One of the HUGE benefits of the web is that there is a very low barrier of entry into eCommerce.  That’s not to say there isn’t a lot of competition, but a person can literally set up an online store front and start selling products with a fairly minimal investment over a cup of coffee. Of course, it takes much more than putting together a store and having success selling products. If it were that easy, everyone would be doing it. It takes a certain set of skills and knowledge to make it all work. And if you’re following where I’m going with this, you’ve guess correctly that part of those skills and that knowledge is, DIGITAL MARKETING!

Digital Marketing encompasses a variety of areas. From Social Media to Email campaigns and Website SEO, but were all of these things ultimately lead to is some sort of sales funnel. I thought chapter 1 of Mobil Marketing Essentials did a nice job of explaining the new way of implementing a sales funnel.  A successful sales funnel continues after a purchase to  building trust and brand loyalty. Customers who become loyal to a brand are more likely to make purchases in the future and also tell others about the brand which will in turn create more customers.

It’s Genius!

 

The Making of a Marketer

Introduction (Marketing Analytics)

Hello, my name is Sarah Aikins! I’m originally from Petaluma, California where I had lived for all of my life until I moved with my family to Green Bay in June of 2017. I am currently working towards my associate’s degree in marketing, with hopes to transfer to a four-year next year to finish out my bachelor’s. I’m currently a full-time student and I also work part-time. I am also in the NWTC chapter of AMA (American Marketing Association).

My mom and I at a Giants game

Something that I definitely have a passion for is sports. Without a doubt my biggest hobby is watching, reading about, and following sports. I follow all for of America’s “big four” sports leagues in one capacity or another, and I’m extremely competitive when it comes to all of them.  Being from the Bay Area, naturally my favorite teams are the San Francisco Giants, 49ers, Warriors, and Sharks. Whether it’s watching a game on tv, listening on the radio, or being there in person, I don’t think there’s a single thing I’ve more passionate about.

I come from a pretty close family. What we lack in size, we more than make up with love. My immediate family are my parents, and two brothers, but I’m also very close with some of my cousins, most of my my aunts and uncles, and all of my grandparents. Three of my grandparents were originally from the Madison area, and we spent almost every summer when I was a kid in Land o’ Lakes where my family has a cabin on Black Oak Lake. I am incredibly lucky to have a great support system of both friends and family.

Image may contain: tree, house, outdoor and nature
A photo of my family’s lake house during the fall.

I’m on quite a few social media platforms, but the number of them that I actually use is a much more exclusive list. I have profiles on Facebook, Instagram, Twitter, LinkedIn, Snapchat, Reddit, YouTube, Tumblr, and probably a couple more that I can’t even remember. While I have profiles on all of those websites, I very rarely use Facebook or LinkedIn, and I don’t really “post” on any of them. I’m much more comfortable in an observational role, or using Snapchat to have one on one conversations with friends rather than posting to a story. Of the social media platforms I use, I would say I browse Instagram, Reddit, YouTube and Twitter the most. Instagram I usually browse for a variety of content or to keep up with old friends or family. Reddit I use mostly for sports highlights, discussions, or news. Twitter I use mostly to get news (through links to established news articles), sports, or just random funny tweets.

I think I would like social media to be a part of my job. I don’t see posting to social media to be a careless action, so I believe my judgement and my forethought would be a strength for me. I also think social media is one of the most effective way to communicate with just about anyone nowadays, and I believe there is a chance for even more growth there when it comes to marketing. Other than the fact that this is a required course for my degree, I am genuinely interested in what I can learn from this class. I find the idea of marketing analytics fascinating, and it’s a field I could see myself going into after I finish school. 

If things go according to plan I would like to be back in California within the next five years. I’m hoping to have completed my bachelor’s degree (ideally at UW-Madison) within the next three years, and I have a couple of internships I’m interested in applying for while I’m in school/once I’m right out of school. I hope to move back to the Bay Area and work in either the cosmetics industry or in sports, both of which are industries that have a lot of opportunities in San Francisco.

Image result for marketing analytics quotes

To me, marketing analytics is the science behind marketing. The evidence that shows what might work, and then confirm whether something did or not. Marketing analytics are the yin to the yang that is the creative side of marketing. They balance each other, and ideally, they should compliment each other in order to create an effective marketing campaign/strategy/etc. Marketing analytics does the research into which segment is the most attractive, what their buying power is, and gives insight on ways to possibly reach them. Marketing analytics are the basis of any good marketing strategy because they provide the data, evidence, and justification for everything that goes into a marketing campaign. I’m excited to learn what I can from this class, and see how my thoughts on the subject evolve over the course of it.

Introduction (Marketing Analytics)

Introduction with a Hint of Marketing Analytics

Hey Spicy Pandas,

Summing yourself up is pretty weird, right?

I don’t have many professional photos, so here is a throw back to my Senior year.

Ok, let’s see. I guess I could start with my name. I’m Mackenzie, and I’m the author behind this post, obviously. I have one too many nicknames, so I answer to anything and everything. I am currently 23 and a college student at NWTC. I am getting my associate degree in Marketing and my Technical diploma in Digital Marketing. I plan on graduating this spring and then figuring my next steps in life with my husband. 

A little background about myself: I was born in Texas and grew up in the middle-of-freaking-nowhere, VT. I moved to Oshkosh to attend UWO my sophomore year of college and fell in love with my husband. Growing up I played every sport that was interesting and obsessed over boy bands. My friends would describe me as outgoing, bubbly, energetic, hot & dangerous, loud, sassy and funny, of course. I like long walks on the beach, piña coladas, and getting caught in the rain.

Burlington, VT

Let’s Talk About Marketing Analytics

To my understanding marketing analytics is measuring and analyzing the marketing performance and making sure that the money going towards it are not being wasted. I have taken a couple classes that have spoken about ways to measure a campaign and see potential trends. Google Analytics being one of them. Other than learning about it in class, I don’t have much experience with it. However, I do know that this is a crucial part in marketing.

Here is a good resource I like to use to learn more about marketing.

Overall, I am really excited to further my knowledge about Marketing Analytics and seeing how all of you grasp the information. Also, if you like Ted Talks, I highly recommend watching this guy!

Introduction with a Hint of Marketing Analytics

Hi from Marketing Analytics!

Hello, my name is Madeline Evrard. I have lived in Ashwaubenon my entire life. I am the youngest sibling, I have one older brother. I also have one dog and one cat at home. My life isn’t too exciting at home. I am in the Digital Marketing technical program, and this is my second semester. I am hoping to go back next year and continue in this field. I have four classes online and one on campus this semester. I also work two jobs, my first job is at Festival, where I am a cashier. And my second is working at my family’s store, ZuLou, in downtown Green Bay. I haven’t been involved in any clubs on campus, since I have been very busy with everything going on in my life.

One of my very big passions and hobbies is basketball. I have played basketball since I was in fourth grade. There definitely have been ups and downs that came with the sport but I wouldn’t trade them for anything. I suffered many injuries while playing, but I believe that they have made me a stronger person. After I graduated high school and wasn’t able to continue playing, I was fortunate enough to be able to coach for my old high school.

It was an experience that I wouldn’t trade, being able to help younger athletes achieve their dreams and see their passion for the game is just incredible. One of the best parts of coaching was not only helping them with the game, you are able to teach them and help them with other things that are going on in their lives.

The social media platforms that I use the most are Snapchat and Instagram. I rarely use Facebook aside from work, where we use it for switching shifts and sharing other important information. I use Snapchat to connect with old friends, and also keep in contact while we are all separated due to school. Instagram is a very useful in my life, from keeping up with friends and family; to finding informative information on a variety of topics.

Having social media be apart of my job is something that I think would be very cool. I haven’t really thought of it for a job yet, but I think you would be able to have so many experiences come from that. Meeting so many people, and there could be possible travel that comes with it. I took this class as it was part of my program, but what I learned so far it seems very helpful, with me wanting to start up a website, for my family’s store. If things go as planned, hopefully, in five years, I will have a successful website, and just continuing in the digital marketing field.

In Chapter 1 I think one of the main things that I took away from it was that there are three major steps that will help make data useful for marketing, and those three things are clean, structure, and integrate. For clean, the main thing that I took out of that section was, that it deals with data that are incomplete, outliers or inconsistent. For structure, the things that I took away were, that structured data would be more about spreadsheets and databases. While unstructured data, would be more along the lines of things like email, instant messages, or blogs, photos and videos. And finally for integrate, it is mainly about combining and making two different sources of data, which will help create unique insights.

I hope you guys enjoyed my first blog, and getting to know me better; along with what I thought about the first few chapters of the book! Talk to you guys next week!

Hi from Marketing Analytics!

Hello Engagement Strategies!

Hello, my name is Madeline Evrard. I have lived in Ashwaubenon my entire life. I am the youngest sibling, I have one older brother. I also have one dog and one cat at home. My life isn’t too exciting at home. I am in the Digital Marketing technical program, and this is my second semester. I am hoping to go back next year and continue in this field. I have four classes online and one on campus this semester. I also work two jobs, my first job is at Festival, where I am a cashier. And my second is working at my family’s store, ZuLou, in downtown Green Bay. I haven’t been involved in any clubs on campus, since I have been very busy with everything going on in my life.

One of my very big passions and hobbies is basketball. I have played basketball since I was in fourth grade. There definitely have been ups and downs that came with the sport but I wouldn’t trade them for anything. I suffered many injuries while playing, but I believe that they have made me a stronger person. After I graduated high school and wasn’t able to continue playing, I was fortunate enough to be able to coach for my old high school.

It was an experience that I wouldn’t trade, being able to help younger athletes achieve their dreams and see their passion for the game is just incredible. One of the best parts of coaching was not only helping them with the game, you are able to teach them and help them with other things that are going on in their lives.

The social media platforms that I use the most are Snapchat and Instagram. I rarely use Facebook aside from work, where we use it for switching shifts and sharing other important information. I use Snapchat to connect with old friends, and also keep in contact while we are all separated due to school. Instagram is a very useful in my life, from keeping up with friends and family; to finding informative information on a variety of topics.

Having social media be apart of my job is something that I think would be very cool. I haven’t really thought of it for a job yet, but I think you would be able to have so many experiences come from that. Meeting so many people, and there could be possible travel that comes with it. I took this class as it was part of my program, but what I learned so far it seems very helpful, with me wanting to start up a website, for my family’s store. If things go as planned, hopefully, in five years, I will have a successful website, and just continuing in the digital marketing field.

In chapter 1, I found it very interesting that there is an actual phobia, of being without your phone, having a dead phone, or even not having any service, and that phobia being nomophobia. It was also stated that 75% of emails are opened on a mobile phone. I did not find this fact as interesting as the phobia because, so many people live through their phone. Also it is so easy and convenient to access your email on your phone. I found it very interesting that there were seven enabler activities, because I believe that this can be very helpful, because it is showing you ways that you or others could improve different channel services.

I hope you guys enjoyed my first blog post… see you guys next week!

Hello Engagement Strategies!

Life of Clayton

My name is Clayton Hill, I grew up in Green Bay, Wisconsin. I am going for my degree in Digital Marketing, I am a full time student here at NWTC and plan on transferring to UW-Oshkosh next winter semester. I collect sneakers and I am a car enthusiast. I graduated from Seymour High School in 2018, currently on my second semester of college. I am mostly on Snapchat and Instagram but I use Facebook to troll and share pointless stuff. I have been using Social Media since I was 11 so to me I think it would be great to be able to use it for my career. There are examples of Marketing all the time on every social media platform. To the average person it’s whatever but if you are educated on marketing you realize the correct terms and what a specific company is trying to implement. I am taking this class not only for my major but because I do plan on running my own business within the next few years. I plan on starting my own clothing brand, if you’re familiar with fashion like, Supreme, Anti Social Social Club, and Bape I want to run an urban high end clothing brand. I would like to tie in my passion for cars too, I do like cars a lot and originally was supposed to be in the automotive program here at NWTC but I switched to digital marketing because it is something I can see myself doing for the rest of my life. Plus I like to advertise for my sneakers that I sell or party invitations that I do.

Pictures above is my Mitsubishi Evo VIII, owning one of these has always been a dream and I am glad I am making things happen at 19. With my passion for clothes and cars I would love to have my brand dedicated to people who like high end street wear and cars, mostly Japanese inspired.

For me Marketing Analytics is managing your marketing performance and see what is all going on and seeing what you can do to profit that. I do not know a whole lot about it but I am ready to learn and further my education and vocabulary even more. I mean that is what we’re all here for so it doesn’t hurt to learn something different or even a brain refresher on a topic that you already know would be important because in Marketing things are constantly changing. Always have to make sure you’re on the up and up. From Googling and reading the terms in chapters one and two it basically is what I said before. Understanding marketing analytics allows us marketers to be more efficient at our jobs and to minimize wasted web marketing dollars. I recall learning about this stuff in one of my marketing classes last semester so with this course it should be more in depth and more clear since this class is dedicated to it.

I hope you got a good understanding of me as a person and as a student, I am here to learn and further my information on marketing so I can eventually have a career in Digital Marketing. This course should be a good one and to finish the semester off strong I will use the text book the best to my advantage and get a better understanding of Marketing analytics as a whole.

https://www.wordstream.com/marketing-analytics

https://www.sas.com/en_us/insights/marketing/marketing-analytics.html

Life of Clayton