Hey there! My name is Kaitlin Lotto and I am in the Graphic Design program and am going to school full time and work at the Fox River mall part time. I am from Greenville, which is near Appleton and I went to Hortonville High school. After high school, I went to FVTC and got my Associates degree in interior design. After working in the field for a bit, I realized it wasn’t as fun as it seems on HGTV and decided to try something different which led me to where I am now.
In my free time, you will find me watching shopping, watching netflix, enjoying the outdoors (if it’s not cold and snowy), and mostly scrolling through social media. I am mostly on Facebook, since I am connected with a select amount of friends and family, follow some stores and other pages, and there are always some sort of videos that come up on my news feed to watch. I am also fairly active on Instagram, as this gives me a lot of creative inspiration when it comes to art and fashion.
I have decided to work towards my social media marketing certificate since graphic design and marketing tend to overlap and a lot of work can be used on social media. I thought more about this especially when checking out the place I will be interning at for the summer which is iBeAuthentic. They specialize in a lot of marketing for professional salon brand products, and I will be working with the branding side as a graphic designer. I have realized overtime that marketing is an interest of mine, especially working retail since I was 16, a big part of selling has to do with marketing. Also growing up with technology, social media is a big part of my life (nearly an addiction), therefore I think this internship will be a good fit for me.
Enough about myself; Looking at the case study in the book, I personally have some apps like this and see the convenience in them. People in today’s world are always on the move and want things faster and easier, and people also tend to avoid human interaction in a sense. This is also nice when it comes to rewards, as it is all on our phone and is not a card or something else we have to keep on ourselves. The other way of ordering ahead would be simply calling, but that isn’t as fast and easy as you don’t really see what your order is and know it’s exactly what you want and again, may take longer. I think the way the app works now isn’t bad but yet maybe some improvements could be made.
An app like this works really well for some industries, for example Walmart grocery, you can pick out all your items ahead of time and have them waiting for you when you get there, leaving shopping faster and hassle free. Other stores may opt for text messaging or both. I get text messages from stores like Express and World Market, that tell me about sales and I can text to see if there are any coupons. The positive side of this is that it reminds me of the store and the exact time of when sales are instead of checking in on an app, or email, or the place itself.
Again, looking at the app aspect, all the apps I have or use are on my phone and not programed into a car, and that itself makes a big difference. To better apps like the ones programmed into GM vehicles, I think there is a fine line between being a convenience and being an annoyance. For example, when brainstorming ideas of how to better the app, I thought maybe when you are nearby a place, a notification may pop up. This just doesn’t seem like an idea that would go over well for many though, and overall apps on a vehicle just seem a little harder to work with. To get a better feel for what the GM apps were like, I found a video on youtube showing how some of the apps worked, which included the Dunkin Donuts app. This app even saved previous or favorite orders, and you could get your order picked up in the drive through, so honestly I don’t know what more could be added or changed as that already seems fairly convenient, but not really necessary. The apps shown available that are more useful I think would be apps like parkopedia, which helps you find a parking ramp, and gives you the price and directions. This seems more useful and realistic in terms of using an app on a vehicle.
“The average American spends 46 minutes per day on the road driving. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, vice president for Global Connected Customer Experience, GM. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.”
Overall, social media, apps and technology are great, but it is something that has become such a reliance now. Yes, it is good to use our resources when it comes to using apps, but this can also sometimes be a distraction, especially when driving. I could go on and on about normal apps versus GM apps, and what’s good and what’s bad and how they can change, but let this be a starting point for you to brainstorm some more ideas and let me know what you think about these sort of apps and marketing.