Charts, charts and more charts. Where do we start when we have to decide what chart is our best option for the information we need to share with others. Let’s look at just a few different options that would be my go-to for charts if I had to create one. https://www.beckon.com/bubble-charts-can/
Bubble charts are some people’s favorite types of charts to work with when it comes to comparing categories or dimensions. They are a fun shape and use normally 3 different sizes. If there are more things to compare you can change the color of them to make it easier to read and add more information to it. In order to be able to use a Bubble chart you need to have a set of values. The size of the bubbles goes off of the value data series.
Pie charts are a favorite of mine to use. It gives basic information when that is really all that is needed on certain items. Unlike the article below that they state that the pie chart is not a good option to use. It does give basic data and for what social media wants it for, the information you would get off it would not be enough to increase conversions or even be able to improve the websites. It is more for basic survey answers or to get a solution that doesn’t need a lot of data to accomplish it. https://www.djsresearch.co.uk/glossary/item/Pie-Charts-Market-Research
“We can chart our future clearly and wisely only when we know the path which has led to the present.” Adlai Stevenson I
The conclusion on the charts, I’m sorry but they do not excite me like the drive that we get when the product that we are marketing sells more than what we though it would. I am more of a non-profit marketing person. I like to get people involved more than finding out how much money we have made. The conversation rate is still needed for me along with charts to determine if the people using the website for information is increasing or decreasing.