In this post I will be covering a few glossary terms and also discussing my feelings on the GDPR and how it should be used in the U.S.
Ok, no I’m not one of those guys who is held up in his mother’s basement wearing a tinfoil cone hat, but I do think it’s a little weird when I look up something on my phone, and the next minute I’m on my desktop looking at my Facebook and BAM there’s an ad for it on my Facebook page.
Obviously, as a student in the Digital Marketing realm, I agree with the importance of getting to know your customers and using some information to better understand your market. Nevertheless, in this post I’d love to talk a little bit about our privacy, and what really is going on out there.
Data Management Platform: tool to manage and prospect data to use for online marketing and which can send specifically targeted promotions for potential consumers. In today’s society, the customer holds most of the power. They choose when to buy, where to look, if or if not your company is worth engaging with, etc. It’s smart for a business to have a good DMP.
The right DMP will merge all your data sources together including first-party data from point-of-sale, CRM, web, and email, while allowing you to bring in second-party partner data and third-party purchased data to create a 360-degree view of your customers. It will handle the challenges of delivering data security and access control, integrating siloed data, making data actionable, and managing data at scale — which allows you to stay customer focused.-Adobe’s Website
This is all good and fair and I’d totally agree. As the customer, I have full say as to what I want to look at. Further, in a wold of endless search opportunities, sometimes it’s hard to even know where to look to find something. Even though my privacy may be invaded, it makes it easier for me to find what I want. That’s logical, right?
What boggles my mind is why they need access to everything I’ve ever digitally done. EVER. What information could these big media companies have of mine? In our online book, there was a link to an article in The Guardian that laid out all the information Google and Facebook had on the author. Photos, Youtube searches, locations he’d visited, advertisement profiles, etc. ALL SAVED.
So I went ahead and looked for myself under my Google Maps Timeline. I was absolutely shocked. It’s so commonly known now that your information is being stored, that Google made this experience out to be a cool feature instead of usage of private information.
The General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It came about after a scandal involving Cambridge Analytica – a former British political consulting firm that combined data mining, data brokerage, and data analysis with strategic communication during the electoral processes. In March of 2018, multiple media outlets reported that the company had acquired and used personal data about Facebook users from an external researcher. The personal data of nearly 87 million Facebook users – who had not directly given Cambridge Analytica permission- had been collected. Facebook’s CEO Mark Zuckerberg has also been in the news since about the mishandling of user data.
Personally, I feel there is a line somewhere between gathering information from first, second, and third parties for general consumer behavioral traits, and taking private information and using it for political, religious, or other like matters and sharing it with data management platforms. Although the GDPR doesn’t apply to the U.S.A. yet, it seems that citizens of the country haven’t taken to the idea of their private information being shared. For now, I’ll keep my location private and continue to limit what I share.