Picture for attention

So, our book says color doesn’t matter. That contrast is key for digital marketing and that might be partly true, but it feels like more of one person’s opinion. I think color influences you. Maybe not fully on its own. But I think I am 100% more likely to buy in my “fave” colors. In fact, there are tons of things I have only bought because it came in said favorite colors. And contrast had nothing to do with my buying impulses. Usually a color is a fave because of how it reminds you of things or a way it might make you feel. I hate the colors orange, yellow, and brown with a passion. But I lost a few dear friends in the last few years due to drama and now their fave colors are close to my heart. It fits their personalities. Now we had been friends for a decade or longer in some of the instances and I have plenty of memories triggered by seeing things in their fave colors. I still find myself picking somethings they liked in their colors they preferred to celebrate their memories. But what I want to talk about more in detail is how you feel not because of a specific person or memory of a color but by the color in general.

 You may look at a color and just see the color but what if I told you I want you to make me feel cold? I would use white and blue. What color would you use? If I told you I wanted to feel loved, which color would you pick to use? I’d pick pink or red. what color would make me feel important? Purple. A lot of people don’t realize there are feelings with colors. Or color schemes, if I use red and green, you may feel festive or commonly what is felt with green and red is pain. Black and orange in the fall reminds us of Halloween and spooky things. Pastels remind us of Easter and spring in general.

You want to be view as trustworthy? Use blue.

The most versatile color could be green, gives a warm and inviting and pleasing feeling. It denotes health, goodwill and environment. Also makes you think of money and wealth.

Photo by Lucas Ettore Chiereguini on

Want to add elegance? Use purple the color associated with royalty. Even more elegant and powerful? Use gold. Gold Purple and Green together can symbolize wealth and pedigree. You can read a few more choices that would help increase sales in the following link below.

Let’s see more associations for common color choices for more detail of the association of the colors go to the link below for the full info.

Associated meanings for the color red.

  • General Appearance: Brilliant, intense, opaque, dry
  • Mental Associations: Hot, fire, heat, blood
  • Direction Associations: Danger, Christmas, Fourth of July, Valentine’s Day, Mother’s Day, Flag
  • Objective Impressions: Passionate, exciting, fervent, active
  • Subjective Impressions: Intensity, rage, rapacity, fierceness
  • Signifies: strength, health, vigor, lust, danger
  • Holiday: Yule
  • Planet: Mars
  • Day: Tuesday
  • Astrological: Scorpio

Associated Meanings for color green

  • General Appearance: Clear, moist
  • Mental Associations: Cool, nature, water
  • Direction Associations: Clear, Saint Patrick’s Day
  • Objective Impressions: Quieting, refreshing, peaceful, growing
  • Subjective Impressions: Repulsiveness, disease, terror, guilt
  • Signifies: finances, fertility, luck, success, charity, growth, rejuvenation, ambition, greed and jealousy, plant kingdom, herbal healing
  • Planets: Venus, Mercury
  • Days: Friday, Wednesday
  • Holidays: Spring Equinox, Beltane, Saint Patrick’s Day
  • Astrological: Taurus

Associated Meanings for color yellow

  • General Appearance: Sunny, incandescent, radiant
  • Mental Associations: Sunlight
  • Direction Associations: Caution
  • Objective Impressions: Cheerful, inspiring, vital, celestial
  • Subjective Impressions: High spirit, health
  • Signifies: knowledge, learning, concentration, persuasion, charm, confidence, jealousy, joy, comfort
  • Planet: Mercury
  • Day: Wednesday
  • Astrological: Gemini, Leo

Associated Meanings for color blue

  • General Appearance: Transparent, wet
  • Mental Associations: Cold, sky, water, ice
  • Direction Associations: Service, flag
  • Objective Impressions: Subduing, melancholy, contemplative, sober
  • Subjective Impressions: Gloom, fearfulness, secrecy
  • Signifies: tranquility, understanding, patience, health, truth, devotion, sincerity, honor, loyalty, peace, wisdom, protection during sleep, astral projection
  • Planets: Moon, Venus, Saturn, Jupiter
  • Days: Monday, Friday, Saturday, Thursday
  • Astrological: Libra, Sagittarius

Associated Meanings for color black

  • General Appearance: Spatial darkness
  • Mental Associations: Neutral, night, emptiness
  • Direction Associations: Mourning
  • Objective Impressions: Funeral, ominous, deadly, depressing
  • Subjective Impressions: Negation of spirit, death
  • Signifies: Negation without reflecting, unlocking when stuck, banishing evil or negativity
  • Holiday: Samhain
  • Planet: Saturn
  • Day: Saturday
  • Deities: The Crone
  • Astrological: Scorpio & Capricorn

Associated Meanings for color white

  • General Appearance: Spatial light
  • Mental Associations: Cool, snow
  • Direction Associations: Cleanliness, Mother’s Day, flag
  • Objective Impressions: Pure, clean, frank, youthful
  • Subjective Impressions: Brightness of Spirit, normality
  • Signifies: purity, consecration, meditation, divination, exorcism, the full moon, healing, peace, spiritual strength, may be substituted for any other color
  • Planet: Moon
  • Day: Monday
  • Astrological: Cancer

Associated Meanings for color orange

Amber is the color of your energy

-311 lyrics
  • General Appearance: Bright, luminous, glowing
  • Mental Associations: Warm, metallic, autumn
  • Direction Associations: Halloween, Thanksgiving
  • Objective Impressions: Jovial, Lively, energetic, forceful
  • Subjective Impressions: Hilarity, exuberance, indulgence
  • Signifies: encouragement, adaptability, stimulation, attraction, plenty, kindness
  • Holiday: Candlemas
  • Deities: Brigid
  • Planets: Sun, Mars, Mercury
  • Days: Sunday, Tuesday, Wednesday

Associated Meanings for color purple

  • General Appearance: Deep, soft, atmospheric
  • Mental Associations: Cool, mist, darkness, shadow
  • Direction Associations: Mourning, Easter
  • Objective Impressions: Dignified, pompous, mournful, mystic
  • Subjective Impressions: Loneliness, desperation
  • Signifies: power, piety, sanctity, sentimentality, tension, sadness amplification of other energies, wisdom, high ideals, spiritual protection and healing, psychic ability, protective energy
  • Planet: Jupiter
  • Day: Thursday
  • Astrological: Sagittarius

“most of you reading this will have imperfect color vision”

-me, the author of this blog

So in conclusion there is more to a color than you probably have realized and now that we have talked a bit about colors and how they make you feel I thought I would leave you with the important fact that most of you reading this will have imperfect color vision. Now I’m not talking about those of you who may be color blind. I mean the rest of you who “think you know colors perfectly” take this free test

Now I am one of the few who can brag about having a 0 score or perfect color vision, I challenge you on your first testing to get the perfect score too. Take your time, follow your gut on it because it most likely is right. After all, if you fail to have perfect color IQ you can just blame it on the fact that your monitor wasn’t calibrated correctly ;p

photo credit: Jon Dickson Photography <a href=”″>Canopy of Trees</a> via <a href=””>photopin</a&gt; <a href=””>(license)</a&gt;

Word Count: 1070 ish but who’s counting right? haha.

2 thoughts on “THE EMOTIONS OF COLOR

  1. Woww! Such an interesting read! Thanks for sharing. I also believe that color influences us every day in every way! Colors make and allow us to understand things in ways that words simply cannot. I look forward to taking the colorIQ test…it should be interesting! I also liked looking through the meanings of the colors and what they are commonly associated with. Some of them I knew before, while some of them I learned something new. Thanks for being inspired by color too!


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