I chose to compare apps between Amazon and Walmart and discuss what company I think has a better app overall from my experience. I shop at both of these locations quite frequently and I’m very familiar with this companies before I started my evaluation of their apps. Going into this I knew what to expect from amazon because they are a huge online retailer and I’ve ordered numerous things from Amazon in the past and still shop through amazon especially in this time of online shopping due to the recent lock down. My experiences with Walmart have only been in person and physically being in the store to purchase items, so I was curious to see what their app/online shopping experience is like and what I found was interesting.
I first went to Walmart online/app due to me never shopping on Walmart’s app or website. What I found was that Walmart does have a pretty decent online shopping experience overall but it does seemed cluttered, as soon as you enter the page you see advertisements for certain products such as Easter products because of Easter coming up. As you go more into detail on the page there is a nice layout for categorizes of things available such as electronics, clothing, and home supplies among other things that are popular. Once you do click into a certain criteria such as medicine it will go into a page of different types of medicine and makes it easier to find what you’re looking for if you want to look at different brands of certain medicines or compare prices. Overall Walmart’s online experience is pretty good despite it being cluttered and over crowded in my opinion.
I knew what to expect from Amazon because I shop on their website quite frequently and I know how to navigate the website but I tried to make the experience feel like my first time. The thing you notice about Amazon is that the site isn’t throwing a lot of advertisements at you or pushing you purchase certain things. Amazon encourages you to search for whatever you need on the site as soon as you log in. They do have a customer service tab on the home screen for any questions any customer would have. Amazon does encourage prime for any orders you would fulfill but don’t make it necessary to purchase items from them. Overall their site has very nice flow and is easy to navigate and find whatever you need and they have everything it seems like on their site.
in conclusion if I had to say which company has the more appealing website and which one is easier to navigate I would say Amazon but not by much as most people would assume. Walmart does have a good site as a whole but it was to cluttered for me to say it is better then Amazon who is known for having a good website. This has taught me to not look down on a company just because of what I think of their physical stores.