In chapter 8 they start off by discussing the importance of reaching customers in real time and how mobile devices can help with this. Right now 67% of people in the world have a mobile device. Marketers in today’s age use social media and other methods to interact with their consumers to create positive experiences for them. One example of a company interacting with their consumers over social media is RedBull. The #redbullgivesyouwings event on twitter, was created to encourage their followers to post videos of them doing high-risk adventures and putting the hashtag redbullgivesyouwings. An article I read goes into further detail to show how this social media campaign has increased their brand recognition. “Red Bull’s entire value is to “give wings to people and ideas.” Everything Red Bull makes and does simply revolves around this idea of giving wings and freedom and energy and life. This upbeat enthusiasm usually involves extreme sports, music, dance, art, festivals, clubs, etc.” This is a prime example of how marketers today take advantage of the growing of mobile devices and the new ways to market to consumers.
Chapter 8 in the Stukent textbook introduces what the future of marketing will look like as technology advances. “Many of these devices will be able to see,hear,touch,smell and assist us in making decisions in real time. You will experience ‘Smart Shelves’ in retail stores that will be able to determine the age, gender and mood of the person standing in front of the shelf.” Mobile devices are making it easier and easier for marketers to touch their target markets at a more personal level. Being able to connect with consumers or create positive brand experience without being face to face with someone is a huge benefit.
In my personal life I feel I already interact and utilize the connected devices that are available. I was in Target the other day using their app and within this app Target uses my location in the store and can offer products they think I may want. I also work at Cellcom so I am the first to see how these new devices can impact peoples lives. There are LTE cameras that Cellcom sells that send alert messages to mobile devices, when the camera has movement. A way marketers could drive interest in products, could be by detecting what animals are mostly viewed in their camera. With this information companies could possibly offer hunting products towards that animal. If the customer isn’t into hunting products that involve scouting or watching animals could be offered. The Google Hub is also another device that gives customers easier ways to turn on lights, or other products that are plugged into outlets. Although there aren’t many ways for marketers to take advantage of this product in terms of advertising, the GoogleHub is an example of how technology is evolving and becoming more intelligent. Smart watches now can track consumers health and heart-rate. Imagine in a few years the other things they will be able to track, age, height, body weight, body type and the list will probably go on. If a marketer knows all of the demographics by simply analyzing the smartwatch this could change the game in advertising. In an article I read it discussed how financial institutions can leverage the use of smart watches. “Once you’ve determined that a smart watch app would be desirable to your members, the next step is to create an application that will provide all the information they will want at a glance through a seamless and integrated wearables experience. These tips will get you started on the right track.” This article gave a few tips in how credit unions can create apps that can target smartwatch users. “Good banking apps for wearable devices give members access to the information they seek the most, such as balances, recent activity, and alerts. Find ways to provide the key data your members are looking for at a glance, through notifications and simple interfaces.” Banks are utilizing the fact that checking banking information on your smartwatch within an app can greatly increase the positive brand experience.
Understanding that technology is evolving and that their are soon going to be new ways to take advantage of the devices, is prudent for marketers. The chapter readings for this week really gave us an overview of what the future of new mobile devices looks like. Soon your mobile and connected devices will be able to track and understand the people that are using those devices. For marketers, staying on top of technology and creating new ways to reach consumers can mean the difference between success and failure. It is crazy to see how some of these devices, such as smartwatches, already have an impact on this consumer experience. It will be even crazier to see what will unfold in the future of mobile and connected devices.