Reaching Customers In Real Time

In chapter 8 they start off by discussing the importance of reaching customers in real time and how mobile devices can help with this. Right now 67% of people in the world have a mobile device. Marketers in today’s age use social media and other methods to interact with their consumers to create positive experiences for them. One example of a company interacting with their consumers over social media is RedBull. The #redbullgivesyouwings event on twitter, was created to encourage their followers to post videos of them doing high-risk adventures and putting the hashtag redbullgivesyouwings. An article I read goes into further detail to show how this social media campaign has increased their brand recognition. “Red Bull’s entire value is to “give wings to people and ideas.” Everything Red Bull makes and does simply revolves around this idea of giving wings and freedom and energy and life. This upbeat enthusiasm usually involves extreme sports, music, dance, art, festivals, clubs, etc.” This is a prime example of how marketers today take advantage of the growing of mobile devices and the new ways to market to consumers.

Canadian drinks Red Bull without getting wings. Sues Red Bull ...
This is a picture that represents the #redbullgivesyouwings

Chapter 8 in the Stukent textbook introduces what the future of marketing will look like as technology advances. “Many of these devices will be able to see,hear,touch,smell and assist us in making decisions in real time. You will experience ‘Smart Shelves’ in retail stores that will be able to determine the age, gender and mood of the person standing in front of the shelf.” Mobile devices are making it easier and easier for marketers to touch their target markets at a more personal level. Being able to connect with consumers or create positive brand experience without being face to face with someone is a huge benefit.

Personal Experiences

The best smartwatches of 2019: Which one is perfect for you ...

In my personal life I feel I already interact and utilize the connected devices that are available. I was in Target the other day using their app and within this app Target uses my location in the store and can offer products they think I may want. I also work at Cellcom so I am the first to see how these new devices can impact peoples lives. There are LTE cameras that Cellcom sells that send alert messages to mobile devices, when the camera has movement. A way marketers could drive interest in products, could be by detecting what animals are mostly viewed in their camera. With this information companies could possibly offer hunting products towards that animal. If the customer isn’t into hunting products that involve scouting or watching animals could be offered. The Google Hub is also another device that gives customers easier ways to turn on lights, or other products that are plugged into outlets. Although there aren’t many ways for marketers to take advantage of this product in terms of advertising, the GoogleHub is an example of how technology is evolving and becoming more intelligent. Smart watches now can track consumers health and heart-rate. Imagine in a few years the other things they will be able to track, age, height, body weight, body type and the list will probably go on. If a marketer knows all of the demographics by simply analyzing the smartwatch this could change the game in advertising. In an article I read it discussed how financial institutions can leverage the use of smart watches. “Once you’ve determined that a smart watch app would be desirable to your members, the next step is to create an application that will provide all the information they will want at a glance through a seamless and integrated wearables experience. These tips will get you started on the right track.” This article gave a few tips in how credit unions can create apps that can target smartwatch users. “Good banking apps for wearable devices give members access to the information they seek the most, such as balances, recent activity, and alerts. Find ways to provide the key data your members are looking for at a glance, through notifications and simple interfaces.” Banks are utilizing the fact that checking banking information on your smartwatch within an app can greatly increase the positive brand experience.

Conclusion

Understanding that technology is evolving and that their are soon going to be new ways to take advantage of the devices, is prudent for marketers. The chapter readings for this week really gave us an overview of what the future of new mobile devices looks like. Soon your mobile and connected devices will be able to track and understand the people that are using those devices. For marketers, staying on top of technology and creating new ways to reach consumers can mean the difference between success and failure. It is crazy to see how some of these devices, such as smartwatches, already have an impact on this consumer experience. It will be even crazier to see what will unfold in the future of mobile and connected devices.

Sources:

https://globalmarketingprofessor.com/red-bull-gives-you-wings/

https://www.pixelspoke.com/blog/innovation-technology/why-smart-watches-should-be-a-part-of-your-digital-marketing-strategy/

Reaching Customers In Real Time

The Future For Mobile Marketers

Wouldn’t it be nice to see a rise in the prevalence of ad blockers, banner blindness, and the general lack of interest among internet users in digital ads? Both technology and customer experiences define the future of mobile advertising. So, marketers will need to begin respecting the consumers’ intelligence, as well as that of their mobile devices. With that being said, for brands that are committed to creating delightful customer experiences through mobile advertising, the future holds immense potential. 

Technologys Influence To Future Marketing

Marketing is arguably the most vital lifeline of any business; it is and has always been an integral part of how business gets done. Developing the best product the world has ever seen is all well and good.  without proper marketing, the product might never get to the market or perform so badly the business will have to shut down. Did you know that marketers are spending over $375 Billion on digital adverts by the time the year 2021 rolls in? Clearly it’s a big deal. Also, the use of technology enhances customer relationships. Back in the days, it used to take a lot to identify harmful customer service red flags. But today, the ability to monitor brand conversations in real time and also attend to PR issues before they become full-blown controversies is a big thing in the world of customer/public relations. Not only is customer service vital, feedback has made a huge come back with technology. Through media such as internet surveys, social media, live videos sharing and so on, brands can now tell which of their products or services should be thrown or improved upon even before others are released into the market for public consumption. Feedback Breeds trust between brands and their customers and technology is a big part of that. Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. There are about 4 billion internet users online, meaning that 50.8% of the global population is connected. More than 5 billion people have mobile devices, and over half of these connections are smartphones. 

“As. marketer you have to be the inspiration from inside the company”

Ashton Kutcher

More Budget To Grow Revenue

The cost of investment in new technology is a common concern for marketers, although, as well as with all technology, total cost is expected to decrease as economies of scale and competition among services and platform providers increase. Marketing technology spend is also likely to rise as marketing budgets grow. Total ads in the US is anticipated to grow 24% between 2018 and 2022, from $220.96 billion to $274.44 billion, while the share of budget dedicated to marketing technology is anticipated to remain stable. 

What Customers Want From Their Mobile Expirence

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Since 80 percent of internet users own a smartphone, it is essential to ensure mobile optimization for your web site. Nearly half of consumers say they will not return to a web site if it does not load properly on their mobile devices. Hearing that made me think about all the times I don’t return to a website due to poor connection.Therefor, creating a mobile experience that allows customers to navigate without the hassle of downtime is fundamental to winning great deals in your business. Furthermore, customers are wanting marketers to give them a reason to want to engage with your products or application on their mobile devices. Lastly, tracking every step is critical. Sales and marketing teams want to make sure all mobile experiences include powerful analytics for tracking and measuring all aspects of user engagement to deliver real insights into the effectiveness of B2B mobile applications. What does this mean? Tracking every prospect throughout the buyer’s journey on a mobile device not only grasps the particular moment that is keeping them intrigued, but it also allows companies to truly personalize the next interaction with that prospect. Capturing the data gives marketers ideas to refine their messages and increase application usage across all channels, not just mobile. Even though this happens behind the scenes, these insights help marketing and sales teams better understand where to spend their time and resources to continue attracting more qualified prospects. 

“Every single interaction, the most minute details of the interaction you have with your customer, are an opportunity for you to create something remarkable.”

Joey Coleman

So Why Technology?

Technology helps businesses grow and prosper, create relationships, strengthen the effectiveness of organizations, allow people to learn about one another, and greatly affects the way companies communicate with prospective customers. Technology is only going to get better for our future marketers. Which is why customers’ experiences and feedback are helpful  in the future changes that will be made for new technologies.

Sources

https://www.visioncritical.com/blog/future-of-marketing-technology

https://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology-changing-marketing-digital-media

https://www.techradar.com/news/how-technology-will-influence-the-future-of-marketing-in-2019

https://www.mobilemarketer.com/ex/mobilemarketer/cms/opinion/columns/24091.html

The Future For Mobile Marketers

Future of Technology

The future of technology seems to be nearing every day. We rely heavily on technology for everything, including simple tasks that we can realistically do ourselves, but find it more convenient to utilize technology. Some may say that technology makes people lazy, some say that technology is scary, and others say that technology is a dire necessity. You may think technology only involves computers, games and mobile devices, but there is way more to technology than we think. There are of course upsides and downsides to having technology, just like there are pros and cons to most of everything. What do you expect to come in the next few years? Below I will talk more about the different types of technology and my personal predictions to its evolution.

“Technology has had a huge impact on every facet of society. It’s expanded the ways in which we are entertained, has changed how we communicate, has increased our ability to travel, and has even impacted social change within our societies. The more technology has advanced, the greater the impact it has had on society as a whole.”

https://info.brainspire.com/blog/is-society-too-dependent-on-technology-15-signs-that-we-are

Types of Technology

We have access to what feels like a little bit of a limited amount of technology. People often only use their computers or phones and feel thats the only form of technology really available. They rely on the evolution of these devices. In reality, we have what feels like endless amounts of technology. That is not exactly true, but technology is rapidly advancing before our eyes. Technology comes in many different forms, some that you wouldn’t even think to consider technology. Below I will provide some examples to the different types of technology and their purposes. Some of the most common forms of technology include:

Communication Technology –

Telephone, radio, television and the internet are the main forms of communication technology. These devices allow us to communicate with one another in a more convenient and in a more accurate way. These forms of communication also cut down the amount of time it would take to communicate in an old fashion way.

Medical Technology –

Pharmaceuticals and biotechnology are the basic forms of medical technology. These devices make it possible to have equipment to be able to test, research, diagnose and treat patients. These patients may have underlying diseases, viruses or infections. Medical technology plays a very significant role in the world and in everyones lives. We rely on this technology to sustain human health and expedite peoples recovery process when they fall ill or they have some type of injury.

Information Technology –

Information technology utilizes software and hardware tools to try and process, transfer and store data information. This type of technology is very crucial for businesses. This type of technology and its tools help complete different tasks such as providing individuals with the most accurate information at the right time, customer service, decision making, transferring information and organization. Major corporations and businesses heavily rely on this technology every day, like banks for an example.

Operation Technology –

Operational technology is also a type of technology that consists of software and hardware tools. These tools and controls operate how other devices perform and operate. This type of technology is common seen in factories, manufacturing and transportation type businesses. These devices are mostly all mechanical devices that help control other physical devices. This type of technology has evolved with the help of technological evolution and advancements. The evolution of this technology has helped majority of these machines and devices operate wirelessly.

Entertainment Technology –

Entertainment technology is the most modern and commonly used form of technology. There are many different versions of entertainment for people all based on their preferences of amusement. This type of technology is not as advanced to operate as other forms of technology are. This type of technology has a wide demographic to every age group from small children to senior adults. Entertainment technology takes many forms of computer simulation, animations, sounds, videos, scenery fabrication, costumes, interactive environments and automation. We have devices that utilize the entertainment technology such as mobile devices, computers, video game consoles and more. Businesses rely on this type of technology heavily because this is the most highly requested form of technology that they can offer and sell to a customer. We use this technology no matter where we are. Whether we are at home, at work or when we are traveling in between. Technology is applied to almost every aspect of our every day life.

“The technology we’re already exposed and accustomed to has paved the way for us to innovate further, and this list of current and future technologies certainly have the potential to change our lives even more.”

https://www.pocket-lint.com/gadgets/news/142027-tech-innovations-that-will-shortly-change-the-world

I believe that we will continue to evolve our technology very quickly. Thinking ahead in the next 10 years to come, I think that we will see major improvements to the things we utilize today and the things we did not even know were achievable yet. I feel that electric powered vehicles will be more popular, if not make up majority of the vehicle sales. I think things will take more of a turn to be environmentally friendly. Companies may start shifting to more biodegradable products and packaging. Solar energy I feel will be utilized and relied on much more in the future than it is now as well. I also think that we will rely more on Artificial Intelligence (AI) technology in the future. We see AI technology in our computers, mobile devices and even in some motor vehicles, but I believe this type of technology will be further expanded and explored in the next 10 years.

Future of Technology

new marketing strategies?

Everyday there seems to be a new form of technology that is the latest and greatest piece of technology out in the market. It could be the latest phone, smartwatch, or any mobile device you can take with you anywhere. These devices have been around for quite some time now and numerous makes and models associated with them but I never thought of how you could use something like a smart watch as a marketing advantage over your competition. I know numerous people with some sort of version of a smart watch with most of them being an Apple smart watch but there are other brands trying to compete against apple’s smart watch.

Best Smart Watches 2020 | GPS Watches for Cycling

The person I choose to interview for this was my Girlfriends mom Janie, I know Janie wears here Apple watch everyday for multiple reasons but I wanted to get know what kind of advertising or marketing she see’s while using her device daily. Due to the time we are currently in I did this over a zoom call to do it safely and still get the info I need.

What I learned from her is that she uses her watch everyday almost all day besides when she is sleeping so she can charge it, she says she primarily uses it to keep track of her text messages as they pop up on the screen especially during work. She also uses it to keep track of emails throughout the day and also has a fitness tracker when she goes for walks and does her workouts. When I asked her about the types of marketing she see’s while using her Apple watch she said she really doesn’t experience much or as much as you would expect from a mobile device. She also said that she likes that isn’t crowded with advertisements either though because that would cause her to check her watch less.

Apple Watch Series 4 Review: Apple's Finest Hour | Digital Trends

What the interview taught me was that there is still ways to effectively advertise to people in ways that aren’t already utilized. And if you’re the first to utilize it you will definitely be successful with it even as your competition will try to utilize it as well.

new marketing strategies?

My Final Thoughts

As I wrap up Digital Marketing Two (Mobile Marketing) and my first semester of college in general, I can’t help but think of how much I have learned in the past six weeks of this class alone! From chapter 1 to chapter 9, I was fully engaged at all times, giving my very best effort at every quiz, every week. Of course, I had my favorite chapters and then my… well, not so favorite chapters, but my perseverance has gotten me here to the final week of class and with a whole wealth of knowledge in my toolbox, just itching to apply!

It’s honestly amazing to think about the current mobile world, how it works and what I have learned from this class in such a short time. Some things that stuck out from the last six weeks are the amount of devices a single person uses on a regular basis, and how everyone uses every device in a different way. However, I suppose, it isn’t surprising when considering how drastically things have evolved in the 21st century alone. Using all of the knowledge I’ve gained as a marketer to know how to lure that consumer to follow through on a purchase of the products you have been advertising on their devices is a monumental part of marketing itself. Getting a great outcome from the hard work, numerous hours and even money being put into the mobile marketing world is what makes it all worth it.

I took great interest in the Mobile App Development section of our Mobile Marketing Essentials book. In this section, I learned a variety facts on the importance and even some tactics to plan mobile app development. It touched on everything from the basics of “what problem will my app address for users?” to what the appropriate language you should use and making sure “calls to action” buttons are clear. Additionally, this section taught me that it is critical to select the appropriate type of app to develop based on what you are trying to accomplish for a consumer and how they will utilize the app. I was shocked to see the statistics the book provided detailing the percentages of use frequency across different app categories. I found it interesting that “games” was the number one category with a huge rate of 24.6% compared to the next leading category of “business,” at only 10%. This is a compelling fact that should always be remembered when planning the correct tactic for mobile advertising.

Content is the atomic particle of all digital marketing.

Rebecca Lieb

With there being many different ways to reach consumers through the mobile world, whether it be text messaging (SMS), email, display advertising, location based coupons or mobile coupons- there is always an approach to be taken to meet or even exceed the goal necessary. Being able to see marketing from a consumers point of view is crucial. Knowing what the people need and want in a mobile device, and the importance, simplicity, and convenience of navigating a mobile optimized website is critical. Because of this class, I pay a lot more attention now to the advertising and displays on the different screens I use regularly (that being my iPhone, iPad, and laptop.) Having a real life example right in front of me in my day-to-day life, I presume that this will benefit me greatly in the real world when I am searching for a marketing position. Having that awareness and eye for detail is going to be important in any marketing situation. I will be able to relate and connect to the consumers that are being marketed to and utilize my personal mobile experiences to my everyday work.

Currently, I am on track to complete all of the classes needed to receive my certificate in Digital Marketing by the end of 2020. At that point I will be eligible as a considered candidate for a marketing position, wherever that may be. Taking everything that I have learned in Digital Marketing One and now Digital Marketing Two, I am confident and motivated about starting a career in the digital marketing world. I will continue my education throughout the next year and a half, and I plan to graduate with an Associates Degree in Digital Marketing by the end of 2021. Although I am elated with visions of hitting those milestones and I appreciate every bit of what I have learned in Digital Marketing alone, I’ve learned that I would like to mainly focus on social media marketing and that this is what interests me the most. I think that I would enjoy working specifically on Instagram and Facebook and I’m anxious and eager to expand my knowledge into other social platforms such as Twitter and Snapchat. I am looking forward to where this learning and new knowledge will take me in the future and the career I will be able to start when I complete my degree.

Lastly, I think that I will always have questions about digital marketing since it is a rapidly and constantly growing field but by furthering my education as I plan on doing, I will continue to gain the latest knowledge on the subject. One question I pose to everyone is simply what do you plan on doing with your digital marketing experience and where do you plan to take what you have learned to apply this to their current or future careers?

My Final Thoughts

Future of Mobile and Technology

Technology and mobile usage have been rapidly changing throughout the world. Marketers will need to keep up with these changes and consumer behavior. According to the Mobile Marketing Essentials textbook, out of the 7 billion people on the planet 67% own a mobile phone.

Out of 7 billion people on the planet 67% own a mobile phone

Mobile Marketing Essentials Textbook

Devices

Although much of the world’s population own a mobile phone, many of us have more than one mobile subscription. There are many connected devices that people utilize in their everyday routine. The first thing that pops in my mind when thinking of connecting to a device is a fitness band. I have not hopped on this band wagon but have contemplated it many times. When I think back to all the different times, I have seen someone using a fitness band, they were all different. They have evolved tremendously over the years and can do much more than just tracking your steps and heart rate. When the Apple Watch came out, it upped the game by adding texting, calling, setting reminders and doing other tasks that just a fitness band could not do. I know many people who now have an Apple watch, and they all have great reviews. According to www.pewresearch.org, “…roughly one-in-five U.S. adults (21%) say they regularly wear a smart watch or wearable fitness tracker.” Wearing a tracker is one of the biggest fitness trends right now.

There are many things you can now connect your mobile device to like: tablets, cars, baby monitors, rings, medications, etc. One that caught my attention in the textbook was that you can connect your mobile device to a toothbrush. My first thought was WHY? Why would connecting your phone to your toothbrush be useful? Maybe the main reason I was taken a back by this thought is because I use the old fashion toothbrush, put toothpaste on it, scrub a bit and that is all. These smart toothbrushes records brushing times, how long you brush different areas of the mouth, how much pressure you apply, and what angle you hold the brush at. The app lets you know all these data points and other features like timers, games, historical data, and more.

Philips Sonicare Debuts New iPhone-Connected Smart Toothbrush With ...

Privacy

There are many privacy concerns that are questioned by consumers. I for one have had thoughts and concerns about how much of my life is being tracked. Our devices can be connected to cars and home security systems which makes some people wary about hacking. There has been surveys and studies done to see how comfortable people were with insurance companies tracking speed and location to earn discounts based on driving performance. Only about 37 percent said they felt comfortable.

You are most likely being watched right now. Cookies track what websites you visit, your smartphone is logging your location, and if you are outside your home there may be a chance a camera is recording you and attempting to identify your face. In a way that sounds scary, but it has been happening for a while with so many people unaware. According to marketingland.com, “Roughly 1 in 4 U.S. adults now owns a smart speaker.” Not only can you ask a smart speaker questions, but you have the ability to connect it to your household. This allows people to say commands to their speaker such as adding items to a grocery list, buying things, answering phone calls, and so on. If connected to home security, you can command to lock the front door, turn lights on/off and more. Concerns about these speakers are that they are constantly listening even when inactive. The reasoning for this was to improve the quality of the AI deployed to interpret the natural speech, direct actions and shape responses. This caused an uproar about last summer on how consumers felt uncomfortable with their speaker “eavesdropping” on them. Many states have passed bills on this issue that requires makers of smart speakers to get consent from customers before storing recordings. According to an article on washingtonpost.com written by Geoffrey Fowler, “My Nest thermostat, made by Google, reports back to its servers’ data in 15-minute increments about not only the climate in my house but also whether there’s anyone moving around (as determined by a presence sensor used to trigger the heat).” All these new devices are becoming data collectors for these companies. Although they may not have any harmful intentions with the data and are just using them for their product, it can still seem scary to consumers if that data is hacked. Many of these new in-home devices are tracking data on us. Garage opener companies can track every time a garage door is opened and closed. Wireless speakers, such as Sonos, track the music being listened to, every time you press play, pause, skip, change volume and more. It seems like the only way to not be tracked is to get rid of all our devices, but that would be insane right?

Conclusion

Technology may be quickly evolving but we are learning about what these devices are capable of as well. It will be interesting to see where technology will be in the next 5, 10, and 20 years.

Future of Mobile and Technology

Fitbit and Garmin – Marketing Opportunities

Wearables, such as smart watches are becoming very common place in the United States. According to emarketer.com, over 25% of the population will have some type of wearable by 2022, this estimate equates to about 67 million people.

I spent some time discussing the Fitbit Alta, with my friend, Jenny. She has had her Fitbit for quite some time and really has found it to be helpful to maintaining a healthy lifestyle. Jenny did not have any brand loyalty necessarily going into her purchase decision to begin with. It was more about the price of a Fitbit Alta being at a close-out level that sealed her decision to buy it.

Jenny is a lot like me, we both like data, but we like things laid out a certain way, and it is a natural thought process to be able to want to drill into details further, with minimal effort. We are also alike from the standpoint that we like to have certain targets in place. You can’t hit a goal if you don’t set one. I can do fairly well by laying out a calendar on a piece of paper most of the time if I had to, whereas, Jenny really likes the nudges this watch gives her to get moving and keep moving at very regular increments.

Jenny describes the app itself as somewhat helpful and easy to use. She knows there are other features and views she can access by using a desktop version instead of the mobile app. She’d prefer that more of that detail was just as easily accessible on mobile. She can compete with others with Fitbit users but has not opted to do so at this time.

We both agreed for most people, however that the key to fitness apps is making the data and information useful, relevant, and engaging. That engaging part could come from a concept called gamification. Essentially make the app and the experience feel like a game. Create a sense of fun versus it being an actual workout. According to a study done by the American Heart Association, gamification worked to a certain extent to keep Fitbit users engaged, but more studies need to be done. In this regard, rewards from sponsors/partnerships could be offered to app users to drive mutual benefit.

“It’s difficult to say without testing these hypotheses, but if I had to speculate, I would say we need to continue to modify the game in a way that maintains high levels of engagement. Introducing new and fresh game features periodically is something we’ve discussed and plan to do in future studies.”

-Lucas J. Carr, PhD, assistant professor in the department of health and human physiology at the University of Iowa, was one of the lead researchers behind the pilot study.

https://www.healthline.com/health-news/turning-exercise-into-a-game-can-make-fitness-more-fun-and-effective#Leveling-up

Besides gamification to drive app usage, engagement, and loyalty, one could also start to work towards tying in related products and services to the app. Could the capture of basic biometric information then lend itself to being able to have virtual doctor visits? This may be a perfect opportunity to partner with a medical provider that can perform virtual visits, or even in person visits, but the value is that a discount is offered to the app user, and the medical provider gets more customers. In the meantime, Fitbit continues to build loyalty and engagement.

I have a Garmin Forerunner watch. One unique call out of my watch’s app is that based on the activity that I am doing, I can list the equipment I was using for my workout. I can then track mileage on various pairs of running shoes as an example. This is a great opportunity for advertising to occur for sporting goods stores, especially when it may be time to trade out some high mileage sneakers. Perhaps after 500 miles are logged running, an ad could pop into the app that provides a promo code for a discounted pair of shoes. Who doesn’t like a rewards program?

I would consider paying a small amount to Garmin for a subscription to a virtual run coach, which arguably could be using Artificial Intelligence (AI). This would give Garmin a chance to offer different packages and entice consumers to upgrade. The run coach could analyze my heart rate data, sleep, cadence, pace, elevation, all of my habits; perhaps even give me real time feedback while running a half marathon. I’d be looking for information beyond the basic pace information; I’d want real time data insights. I would love to know better when I’m running too hard or not hard enough, or if I’m on pace to run 14+ miles instead of 13.1 because I am running like a lunatic and not watching the course closely enough.

Lastly for the wearable manufacturer itself, there is the opportunity to create advertising to encourage users to upgrade his/her device. I can see on Garmin’s website that there are a lot of new watches that look amazing (I have no idea what they all can do, but they look way more sophisticated than what I have)….is there an opportunity at certain fitness milestones, to advertise some of the new devices, maybe even offering a discount? This is another way to build loyalty and engagement.

Aside from the occasional email from Fitbit or Garmin, there is great opportunity to enhance the user experience within the app itself. These enhancements would lend themselves to growing a new customer base, all while retaining the existing. New offerings, capabilities, and leveraging related services would be a winning proposition for the consumer, the wearable manufacturer, and the advertisers wanting to tap into a very specific market.

Fitbit and Garmin – Marketing Opportunities

Futuristic Technology

We all wonder what the future holds, especially when it comes to the future of technology, right? Thinking back to when Motorola presented the first cell phone to the public in 1973, to the present times of touchscreen cell phones by Apple and Android, machines replacing humans for everyday tasks and even cars driving themselves you have to wonder what more there possibly is to offer in regards to technology. What is the future of technology?

It’s not that we use technology, we live technology.

GodFrey Reggio

There are so many possibilities someone can dream about when thinking about what the world of technology might lead to next. Your answers may depend on your imagination and what might benefit you personally or that would be helpful for your everyday life. The first thing that comes to mind, personally, when I think about the future of technology is hologram screens. If you aren’t familiar, a hologram is a 3D virtual object that isn’t physically there but simulated to look as if it were, either by floating in the air or standing on a nearby desk or table. On our phones specifically, but for larger screens as well, this 3D display will make any kind of advertisement big or small, literally pop out at you! This will not only be beneficial to the companies making these ads but also provide a whole new experience and type of entertainment to the consumer. Although there are prototypes being designed and some even being sold to large corporations, for now it’s a luxury that the general public can look forward to being implemented into everyday life in the far future.

Another major thing I think will be a huge deal in technology, and for people as a whole in this case, is service robots. Although they do already exist, their presence is going to continue to grow as the need for services and the well-being of the human race amplifies. The widely known online merchant Amazon happens to be one of the largest companies utilizing service robots today. They began using robotics in 2012 and now have over 200,000 warehouse robots and even some Prime Member package delivery bots. Another company, Starship Technologies, is also using delivery robots for distribution of drop-off packages to residents in the UK. Robots are being used mainly in warehouses, factories and for large distribution companies. However, they are expanding use into personal homes and becoming more and more popular within domestic settings. In the future, robots should be able to assist disabled people to be able to live alone and helping others with common household chores such as mowing the lawn, cleaning the pool and cleaning the floors. With the advances in technology as it is, I believe the use of robots are going to continue to expand in the domestic world and some day will be able to do everything a human would have to do around their house on a daily basis. From making the bed, doing the laundry, and even cleaning a toilet or sink, this may be the future of robots for us- changing our productivity and the way we live forever.

Lastly, I think the world of mobile networks will be beyond imaginable considering the progress made with 5G already. Many mobile companies are currently making a transition from 4G and rolling out 5G, but, this will only be able to last so long. With there being a constant demand for speed, data and connectivity- it is only going to be a matter of time before 5G doesn’t hold up to the standard anymore. When 2G, 3G, and 4G were released, they had met and even exceeded expectations at the time, but since the world only keeps wanting more instantaneous results and their questions answered now, that demand will only keep growing and the speeds will need to become increasingly faster since technology itself will continue to evolve with time. 6G will be something to think about as a reality in the far future, maybe in 10 or so years experts predict. Until then, the world is only beginning to harness and utilize 5G speeds and the new 5G compatible devices so, needless to say, developers are far too busy currently perfecting 5G now to be thinking of how to create and apply something as high-tech as 6G!

I could go on and on about what I think the future has in store for technology but, really, no one will know what to expect until the time has come and the evolution works its way in our world. One thing is for sure though- as the demand for speed, connectivity and the newest high-tech devices continues to emerge, nothing will slow it down and we will soon be living in a an ultra high speed, robotic world worthy of science-fiction movies!

Futuristic Technology

My Final Reflections

It has been a busy six weeks.    As I finish up my classwork for Digital Marketing 11, I look at what I learned this semester.  And, what I take from mobile marketing. 

It is amazing how many mobile devices that are used today.  And, how many people have more than three mobile devices. And, as consumers we all use them all differently.    As mobile marketer, it important to understand the consumers path to making a purchase.  It is important to know where to connect and engage with the consumers.  And, as mobile marketers, we need to influence and enable customers into marking a purchase.

Mobile marketers can use many strategies to reach customers and achieve company objectives.  Mobile marketers can use one or several types of mobile marketing campaign.  They can use text (SMS) promotions, mobile apps, mobile coupons, location-based promotion, mobile display advertising, mobile optimized websites, email and mobile payment.   As a consumer, I really like text promotions, email and coupons from my favorite business.  I do not always use them.  And, I can say that they are following protocol on sending them.

Facebook is another place to reach customers for mobile marketer.  In the article,  7 Facebook Messenger Marketing Strategies You Can Try Today, https://buffer.com/library/facebook-messenger-marketing,  it explain the importance of using Messenger in mobile marketing campaign.  In the article it shows how Messenger gets a higher open rate and higher click rate than emails.  Another good article about marketing on Facebook is 10 ways to Use Messenger Marketing in Your Business Today, https://manychat.com/blog/start-using-messenger-marketing-chatbots/.

“Mobile in not the future, it is the NOW.  Meet the customer in the environment of their choice, not where it’s convenient for you., by Cydie Shaffstall.  This quote represents my journey in this class and others while learning about marketing.  I had to leave the rest of my old world behind.  I had to start using technology that I did not use before.  In the textbook, Mobile Marketing Essentials, it talked about mobile marketer need to stay up on technology.  Also, as marketers, we need to see things as consumers see things.  I can say that is absolute true.  We need to walk in our customers shoes. 

Finally, I think about what is next after this class.  If, I pass my spring classes.  I will have earned my Digital Marketing Technical Diploma.  But what is next.  

First, I have a new job opportunity starting soon.  My current employer is merging with another company.   As part of the merge, I am joining with marketing department.  I am excited to be able to work with others on re-branding our company and marketing to our current and new customers.

 Second, I want to continue with my education.  And, I wish to get Associate Degree in Marketing.  Despite enjoying many of the classes and instructors I have had at NWTC.  NWTC change to the eight-week advantage presents many challenges.  Challenges made more than evident with this spring semester.   I am register for fall 2020 at NWTC.  But I am looking at other options to finish my degree.  I hope to make my decision by the end of the month.  Whatever I decide.  I have accomplished my goal as a cancer patient.  I have a new career and new life.  And, that is what I take away from this class.  Finally,   I wish you all the best. 

My Final Reflections

Mobile Marketing Privacy

When I was born and growing up, there were no digital mobile devices.  I lived through the change in technology to mobile devices. I can see how things changed due to this new technology. Like marketing, I had adapted and learn this new technology.  Today, I am like thirty million other people in 2020.   I have and use over three mobile devices.  I have my smartphone, laptop, Fitbit and iPad.  My mobile devices show sites visited, apps installed and opened, clicks, purchases and places I visit on the internet.  All this information and data collected on me is known as personally identifiable data. 

The mobile industry and marketers use this raw data.  They convert it into useful information.  All this information helps them market directly to me.  The chart below helps show the different type of data collected.


Marketers will use the data collect to personalize web and app experiences, messaging, customer support, marketing development, sales support, advertising, offers to me.  They use my personal data taxonomy to help influence what I see. 

With all the data and information that is collected in mobile marketing, it is important to understand privacy and keeping data safe.  In Mobile Marketing Essentials, in chapter nine, they gave us this relevant quote on privacy from Alan Westin for mobile marketing.

Along with privacy, it is important for marketers to practice permission-based marketing that was made popular by Seth Godin.  What is permission-based marketing?  Why is practicing permission-based marketing important?  I feel that I found two good articles about permission-based marketing that answer those questions.  The first article is  “The 4 P’s of Permission-Based Marketing”  by Judd Marcello, https://www.cmswire.com/digital-marketing/the-4-ps-of-permission-based-marketing/.  The second article is “What are Some Good Examples of Permission Marketing?, https://www.campaignmonitor.com/resources/knowledge-base/what-are-some-very-good-examples-of-permission-marketing/

As mobile marketers, we must remember that people have say over the information and data they give.  People set the boundaries on who, when and how long someone has access.  So, we can see how privacy and permission-based marketing work hand and hand. 

To help with privacy, Daniel Solove came up with the privacy taxonomy.  Daniel put sixteen privacy issues into four categories.  In the chart below, it lists the sixteen harms as they fall into the four categories of information collection, information processing, information dissemination and invasions. 


As marketers, we must realize that when privacy is breached it could cause harm.  Some harm that might happen from breach of privacy is discrimination, embarrassment, loss of anonymity, breach of data, surveillance, stress, identity theft, fraud or financial loss.  This mishandling or harm to someone’s privacy could loss customers, drop in revenues and damage to a company’s reputation.

Its important that in mobile marketing that your company or business manage privacy in a three-tier approach.  The three-tier approach includes organization program, policies and rules, industry self-regulation and government advisories and regulations.   

As mobile marketers, it is important to understand today’s technology as well the data science.  Mobile Marketers must understand the internet, apps, messaging, websites and other things.  This will help with the intersection of technology and privacy.  This will help with implementing privacy management technology and privacy management strategy for their company or business.  With technology ever evolving, it will influence mobile marketing.  It is important to evaluate all emerging technologies.  This will help with changes that might be done in collecting data.  

Today, we know that it is difficult keeping data safe.   As marketers, its important to protect your customers.  It is importing that marketers work with existing and emerging privacy technologies.  It is important to be aware of programs, regulations and roles that effect how you market. 

I feel that mobile marketing can meet the challenges of privacy with the ever-changing world.  Because, marketing has adopted to all the technology changes since mobile technology was developed.

Mobile Marketing Privacy