In 2019 there are a lot of things going on right now but we’re only four months and two days in. Have you ever took time to think what is in store for us this coming year and the rest of the year as Digital Marketers? We often don’t really think about it but there is constantly new trends in mobile marketing from social media to using videos to get the consumer’s attention. A lot of videos streamed or online videos are all through smartphones, well not all of them but most of streamers are viewing from their smartphone. A lot if not all of major brands will continue to invest significantly in mobile video. It is really crazy to think about because our social media apps even have their own form of TV on the app themselves. Facebook has Facebook Watch and Instagram has IGTV. It just shows that a big impacting factor is that videos, streaming, and TV in general are all being broadcasted on your smartphone. You don’t have to leave the comfort of your own room or nothing. Below is what I have to say about shaping mobile marketing in 2019.
“Major brands will continue to invest significantly in mobile video and perhaps step up the game in production, quality and budgets.”
CEO, Creatv Media
I thought the article was pretty cool seeing that these are just predictions so we won’t be so in shock when this stuff really does happen and come out. We will be in shock partially though because we will think back on this article that we read and remember exactly what we read. I agree with the article all together because for one the video streaming thing seems on point because if you think about it we’re constantly watching videos on YouTube and all other forms of social media even Netflix and Hulu. I was not surprised at all by this prediction because we are always streaming shows on our phones and like we don’t really stop and realize it, we can stream on our TVs, Laptops, and gaming systems but almost everyone watches their shows or forms of entertainment like YouTube on our smartphones. Our smartphones are constantly in our pocket so it doesn’t really affect us, or we don’t think to grab our laptop that is downstairs we just pull out our phones and watch away.
Another cool prediction was the 5g topic, that would be so cool to have because I know most of us only have 4g and being in Wisconsin you sometimes don’t get the best of a connection at all. They were saying that if we had 5g it would bring even more capabilities to the mobile world and download stuff at speeds so much more faster than 4g. It said something like 10x more faster than 4g just imagine all the speed we would have for our mobile devices. If you have unlimited data I am pretty sure the 5g would work better than WiFi itself which is weird to say because normally you need WiFi for everything.
All in all the article predictions were pretty cool to read up on and kind of get an idea of what to expect in the future for mobile marketing. As marketers though I feel like we should also be making our own predictions for future references. It really does make you think about all the possibilities of the future wave and what not. Marketers need to adapt to whatever comes their way from trends to predictions because that is how we make profit. Well not all the time like that but we need to learn how to market for a company or even your own company like how will we advertise on mobile devices do we want to go through with social media app advertising or through streaming and video services or both. So yes I do agree with everything that was said in the article I mean I still have yet to see this kind of stuff actually happen in 2019 but the video one is pretty spot on. You get to see new opportunities which is always nice and set up your own plan and attack it. Verizon and Samsung are said to want to come out with 5g within the first half of 2019 so that is one thing to look forward to if you plan on upgrading your phone or even want to start a new plan with the 5g method. It would make life so much easier and fast mobile wise. What do you think about the article if you did decide to read it?
Technology, almost everyone has some form of technology from their personal phone, to their TV, to maybe a gaming system. Everyone has some form of it and even their cellphone too as well. 62.9 percent of the population worldwide have a phone. Crazy to think because that does seem kind of small but it still is a big number to take in. You see it everywhere really, from school to driving around, to grocery shopping it is everywhere and it does not plan on stopping anytime soon at least that is what we’re all thinking. The rise of technology right now is crazy to think about because right now we’re at the peak of it, but what is more crazier to think about is the fact that we’re just getting started. I am not sure about everyone’s age in the class but I remember hearing my parents always talking about the phone that were in the 80’s or the TVs in the 70’s and 80’s. They all thought that was cool and high tech, but now look at us, we’re amazed right now because of how big our TVs are and how slim our phones are. Don’t you think technology will look different 20 years from now? Because I sure do.
Like I said before technology is constantly changing and constantly improving itself to be the best form of technology it can be. We have so much forms of it, it truly is amazing to think about how far technology has come and will continue to come out. What really is smart is how marketers can think of a way to market to the latest trends and new forms of technology. It is coming out differently every day and constantly looking for ways to be better than the competitor. Just like how we are as consumers we want to have the latest trends we want to have what everyone else is talking about, we live in a society where we always want to have the newest things up to date and this isn’t even with technology here, we can talk about cars, fashion, shoes, even lawn mowers if you really are into lawn care. It is every where we don’t stop to realize that we’re constantly comparing each other and each other’s things as well. It is weird to think about yes we all do it some more than others.
Have you ever noticed that Apple and Samsung are always going back and fourth well at least the users too. They are constantly comparing who’s phone is better. If you look back at when the very first iPhone came out you will a drastic change in what was cool back then and what is cool now. As I look at it the iPhone back then was very small and kind of thick, versus now the iPhone’s are all tall and slim depending on what model you have. The less buttons you have the more changes you can see in the phone itself from when it first came out. Like remember when everyone was all upset because there was no more home phone button or aux input? That is why I think technology will look very different 20 years from now.
Honestly it really is crazy to think about what technology will look like 20 years from now because I think it looks perfectly fine right now. Everyone wants their technology to be slim and large like their phones, gaming systems, and TVs. It could be all preference too but honestly to me I think it will be a shock to all of us because when you look back you’ll remember what phone you had back then just like our parents did and sit back and compare. Some might have better cameras and some might have a bigger screen who really knows. As marketers though we will have to learn to adapt to new products and target the the audience as to what they want. It is all on the supply and demand to be honest, and we have to look at trends as well. Like fashion wise stuff from the 80’s is coming back for some odd reason and maybe we will see that in 20 years that stuff from when we were all in college will be making a comeback. In the end we will all be in for an awakening because I know I will be, I say that because everything to me as of right now all looks high tech maybe Google glasses won’t be so hard to get. It really is hard to say but I do think it will look way more different than what we see now. What do you think technology will look like in 20 years? Doesn’t have to be a phone or a TV can be anything, I just did the stereotypical technology that we see and use every day.
Just as everything else in the world everything has a model to it not everything has their own model but most things have models. From math equations to science models there is models for a lot of things out there. Today I will be talking about an important model to us because we all our marketers going for our program. The model that I am talking about is The Marketing Mix model, something that we have read and learned more about in chapters 14 and 15, we may have heard about what it is or even you were just skim reading and over looked this word well I am here to write about what this Model is and how it works.
The Marketing Mix Model is a statistical model of data relating marketing mix variables with a marketing outcome. MMM also referred to as Market Mix Modeling is taking multivariate regressions on sales and marketing time series data to estimate the impact of various marketing methods. All of this started in the early 1990’s, at first this was barely used and if it was used it was academic discipline but since then they took it and made it wide spread to how it is nowadays, now everyone uses this and it is a common marketing tool which is great because 30 years ago no one really thought of using this on a day to day basis which is funny to think about. It is always funny to see stuff that was never used or tactics that are never used but when they do start using them they find out that that certain way isn’t so bad at all and hey maybe it is even more easier than using the same old method that they have been milking dry for years. This model improved availability of data and computing power. The pressure to measure and optimize marketing spending has made the blow up in popularity as a marketing tool. So don’t knock something until you actually try it I guess is something that I am trying to get at because who would have thought a tool that no one used back in the day is extremely popular now.
One thing I got from this is to always give things a shot even if it means taking a little extra time to get something done because maybe that little extra time will lead to a better and more clear understanding of what you’re doing or even maybe it can be easier, life is all about patience. It was really cool to read that no one ever used this at all because it was unpopular and no one used it like how marketers use it to this day. This tool is super important because every major company like Target and whatnot use this strategy/model to attack their plans that they have set. It is funny how this all worked out too as well how no one ever really used this but here it is now almost if not all major consumer marketing companies use this tool. Often in the digital media context, the marketing mix model is referred to as attribution modeling.
A cultural Nuance is what distinguishes one culture from another, from greetings to manners every culture/country has their own form and makes the whole world diverse. I chose Japan because for one Japan always has a lot of technology and mobile marketing everywhere, Tokyo reminds me on Times Square. There is constantly new ads on your phone, your TV, the signs all in your face in Japan. It is a good thing because there is constantly room for change and there is nothing wrong with change. You don’t see the same old ad that has been playing the same lines for like a year, Japan is always changing with their trends from fashion to cars to lifestyle. So what better way to write a blog about constant change and trends than to start in Japan, the land of the rising sun.
Japans mobile culture is crazy, kind of like America because everyone has a mobile device and nine times out of ten those people are constantly using their mobile device from social media, weather, to games the list goes on and on because technology is the way to go and to get the mobile users attention we have to put ads in their face for them to recognize the brand and show them a little information about said brand. There is nothing but opportunity in Japan for a mobile marketer, it is almost like another America the way the mobile culture is over there but they’re more advanced with their ways. When I say technology from Japan you probably think of Toshiba, Toyota, and Sony. A lot of the companies and brands that are aware of technology came from Japan it is a thriving industry. However there is a downfall with Japan, capitalizing on that growth opportunity will not happen over night versus here in America people are eager to start up businesses and people are willing to try new stuff out. Japan is a country where they like to stick to what they know best and want to build quality relationships with technology, they want to be able to know about you before they do business with you so what better way to put a little something about yourself in those online social media ads.
In the end Japan has a very unique and fun culture so don’t feel discriminated against if your mobile sales are not doing too well, in Japan they just want to get a feel for something new and want you to be reputable. That is one thing that stood out to me was that it can take years for your mobile sales to get attention in Japan but if you start up here in America you can be an over night sensation. That does not happen to everyone though if anything we’re similar in buying and purchasing. A lot of brand loyalty is earned and that is what Japan likes to do, as a business person you have to earn your way nothing is just going to get handed to you.
A lot of us tend to be brand loyal, it is just something that we do as consumers. It could be that your family has only used this certain brand and now you feel obligated to go with this brand too. Maybe you find this brand better than other products on the shelves, there is a lot of reasons why people stick to a certain brand and don’t care to try out another brand. One thing that comes with brand loyalty is Brand Recall. Brand Recall is being able to retrieve the brand from your memory, a lot of us stick to one brand because it sticks in our head from what we purchased last time and there is a high chance that we liked the outcome of our last purchase with that said product.
A lot of don’t stop to realize this but we do it every day with shopping whether it is from clothes, food, cars, even technology, we all have a certain brand that we like to stick with. It’s not even because we like to have to own the newest stuff it is just because we remember from our memory of last time we picked up that product and nine times out of ten we were happy with our purchasing decision. Brand Recall is super important if you do want loyal customers because the consumer will always be thinking about last time they purchased fro your brand. Were they happy, mad, sad, did they even feel instant regret after buying it? Those are important because you want to make the consumer feel good about your product that you’re selling them so it doesn’t hurt to try and give them a survey about their purchasing decisions which would give you feedback to know if they would purchase from you again. First impressions really do count so we should take into consideration that the consumer’s first memory should be a good one.
Being able to understand Brand Recall is very important because as consumers that is one thing that is super important and that is to make the memories of a brand product a good one so people can still go back to you, maybe they started having trouble with another brand so they went out on a limb and tried yours, there will always be multiple reasons why people buy a certain brand but a big percentage of that is the consumer was happy and has nothing but good memories of that brand and that brand only. Sure they can go and try other brands out but why would they have to if they’re guaranteed satisfaction with your brand. You want them to recognize your brand and keep that going and build up a reputation with them so they recognize your brand anywhere from a billboard or social media ad. I can guarantee you will get people to come back to buy your brand if you make the first impression a good one and make them recognize your brand anywhere because they will remember what the product was and think they could go back because they were satisfied last time might as well keep it going.
A lot of you may be wondering what Artificial Intelligence is, I asked myself that question too before watching this expert session video. As Jim Sterne said before in his video, it is NOT science fiction and it is not what you see on TV, as marketers we need to realize that robots and the cliche artificial intelligence that is on TV is so well advanced and well into the future that we don’t need to worry about it at all, and it is highly unlikely too. Artificial Intelligence does covers a variety of subjects and I am here to write about what they are in this blog.
Artificial Intelligence is natural language processing, so being able to hear the voice and turn the voice into meaning using text or voice. Computer vision so you can look at a picture or a video and understanding what is going on in that picture. The most important thing for Artificial Intelligence that marketers can provide is machine learning. Machine learning is a big thing and this is why. We have been studying technology for 50 years but just recently we have enough data and knowledge on this topic and we’re going to use this date to the best of knowledge we can and learn. A lot of it will be testing so trial and error runs will take place so we know which one works best. Machine learning goes hand in hand with artificial intelligence because it has always been an open source, so we can share our ideas and put them out there, kind of like forums. Machine learning is different though, it infers rules from the data in order to create a model then when it does get data it changes it’s mind when new information comes in. Machine learning doesn’t require humans unlike other programs. The machine learning method requires a lot of information though. You need to feed it a lot of data. Just for looking at a letter or a simple picture that you think isn’t that major you do need a lot of data.
In the video he goes over three types of data, there is supervised, non
supervised, and reinforcement. These are all different types of data that Machine Learning has to process. Supervised is knowing the right answer and you will need a lot of examples and labeled data. Non supervised is not knowing the answer the machine has to find patterns unlabeled data, and reinforcement is saying that there is no right answer, some answers will always be better than the next one. In this Expert session there was a lot of valuable points and it showed you pictures and graphs of each type of data and went in depth with what had to be said. This was just an introduction into artificial intelligence, just think about everything all together for this as a whole and we could have so many pages alone just on the key terms. I hope you found this blog post a little informational on this expert session!
As consumers we all make purchases daily, from buying in person to purchasing through a technology device. What you don’t stop to realize is that you have certain trends or purchasing behavior when it comes to buying product. I certainly didn’t realize it until I sat back and thought about my past purchases. It can differ from person to person and it also depends on the person’s need or want for the certain products.
My most recent couple of purchases I used my Mac-book and they were car parts for my car, I noticed that I found it easier to use than purchasing on my iPhone. I say that because not too long ago I bought a couple of tee shirts from Anti Social Social Club through my phone and didn’t find the experience i was having too helpful because on a laptop or a desktop you get to see more of the page versus being on your cellphone you have to keep scrolling scrolling. To me it is just way more easier to just use your laptop or desktop than using your cellphone for online purchases.
I would think someone ordering from their cellphone would have a harder time and lose patience by the end of their purchase. When someone looses their cool with ordering one thing from a website they probably will not want to come back. I also take into consideration credit card fraud, it seems more sketchier to use your phone than your computer, either way you’re risking it but if you do use PayPal you have a higher chance of remaining safe with no worries or stress. I know if you order from eBay a lot of sellers and buyers like to use PayPal and when you have to enter in your information you want to see everything that is going on and with a phone you do have a chance of missing something versus using a computer it is right on that one page. What I do like though is that both the computer and phone will make you return to a page if you missed a piece of information.
Everyone will always have their doubts and whatnot with their purchasing behavior. It is up to the website to make sure that the customer will want to come back, you can have smooth transactions through a phone, laptop, desktop, it depends on the design and some companies don’t take that into consideration because some people will try both eventually and discover that they like to order from their cellphone but it is just a pain. People don’t want to go out of their way to get their laptop and type in everything to get to that site. Especially when they click on a link through a social media app such as Facebook or Instagram, they will want to to look at your site buy your product and have a smooth transaction when checking out because they will turn away if they see that it is too much of a hassle to just buy some of your product.