Social Sharing: The Power of Social Media

Having a website for a company is a big accomplishment, however, that does not mean that your target audience can automatically find the website in search engine results. One of the most popular tools to drive traffic to a website is through the use of social media. For the purpose of this article, we will take a look at Instagram as the main tool for customer acquisition.

The following websites are well-known, trusted brands that do a wonderful job at utilizing social media to promote their products and drive traffic to their website.

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1. Go Pro

Go Pro uses social media to educate the consumer about the qualities and abilities of its’ products. For example, they share photos and videos of action shots that are superior quality and very difficult to capture without the product. In doing so, they gain the customers attention while adding in links and direction to the company website. This is a great way to share content because it educates the consumer in an indirect, relatable way while also promoting the product.

This affects how the content is shared and the frequency of engagement because it draws in the consumer, first, and only thereafter promotes the website and product. Instagram is a wonderful tool for companies like this as it is all revolving around photos and videos.

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2. GQ Magazine

QG magazine uses Instagram to share the latest trends in men’s fashion via photos and videos. Instagram is a great tool for fashion companies as this industry is all about visual representation – therefore they are able to get the point across easily and directly.

Another great reason for fashion companies to utilize Instagram versus other types of visual marketing is because Instagram allows the marketer to tag and link the actual products that you are viewing in the photo. This makes it easy for consumers to identify what they like and, in turn, how to find it.

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3. Cannon USA

Cannon USA also uses Instagram to educate the consumer on product abilities and functions, as well as showcase a gallery of product accomplishments. Very similar to Go Pro, this company uses the photos to gain the attention of prospects and direct them to their website through the use of links, tags, and profile information.

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In a Nutshell…

For Go Pro and Cannon, Instagram social media is much better than print ads for the sole reason that they are able to use product imagery to educate and entice the consumer with examples, all while providing links to products and the company website. For GQ magazine, social media is a better tool than print ads for the sole reason that they can promote their products via imagery and direct the consumer directly to the product being viewed.


Social Sharing: The Power of Social Media

Email Marketing


What Makes an Effective Marketing Campaign Online

First of all, what is email marketing? To put it simply, it is the highly effective digital marketing strategy of sending emails to prospects and customers. If the email marketing is effective, it will turn the prospects into customers.

Effective email marketing campaigns directly seek out the already identified target market. By identifying the target market, one is able to customize the emails in order to make them more appealing to the prospects and customers. Two popular ways that this could be done are as follows:

  1. Offering attention grabbing content that gets the point across and draws in the prospects
  2. Offering deals and promotions for visiting, purchasing, or signing up for content

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We all come across email ads that highlight a discount/ savings for new members. This is not only enticing for the prospect, but also allows the emails to target a new audience as well. Personally, what draws me in is having the savings stated directly in the subject line – otherwise i might not even open the email. If the subject line is not interesting or enticing, the person may immediately write it off as spam and delete the email altogether – not very productive!

Something else that draws me in is new content and originality. If I receive the same emails from the same company over and over; or similar emails from multiple companies it seems less enticing, and more annoying. This would cause me, and probably many others, to unsubscribe from these marketing emails.


What is CAN-SPAM?

CAN-SPAM stands for Controlling the Assault of Non-solicited Pornography and Marketing Act which came to fruition in 2003. This act was set up to protect consumers from unsolicited emails. The CAN-SPAM act lists out several requirements that the marketers must adhere to, however, the Federal Trade Commission specifically lists seven. These seven requirements can be viewed here.

The most important thing to take away from this act is that it keeps the marketing honest, identifiable as an advertisement, and makes opting out for the consumer an easy task.


Survey of consumers from different generations and their take on email marketing:

What makes these emails interesting and worth your time?
A) I only open emails that are relevant to me – in other words, if I already shop at this place or have been looking for an item that is listed in this email.
B) Most of the emails are not worth my time and I have them directly sorted into my spam folder.
C) I prefer email ads to be short and to the point. I don’t like having to read a bunch of fine print or get to the site only yo find out that the email was misleading.

Do you ever take any action on these emails? Why or why not?
A) Sometimes I do, sometimes I don’t. Like I said, if it is relevant to my current situation I will check it out.
B) The majority of the time I do not. If I am looking for something specific, I search for it myself.
C) If the email catches my attention then I normally open it and check out what the company is offering. If it is something I am interested in, of course I will follow the links!

Marketing or Spam?

All in all, a common theme here is that is seems people tend to get annoyed with frequent and repetitive email ads. If the marketing emails are attention grabbing, direct, and honest it seems as though they will be more successful in customer acquisition and retention.


Email Marketing

Top 5 Places to Travel This Year – For less

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2018 destinations that you wouldn’t think to travel to


There are many places that come to mind instantly when thinking of vacations – beaches, resorts, big cities, and so on. Many of the popular destinations have become so famous, and therefore, out of reach price-wise. The following list is a cheaper alternative to the ever so popular vacations you see daily on social media and the television. Now, everyone can travel to exotic destinations even on a modest budget!

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1. Seattle, Washington

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Photo of downtown Seattle, featuring the famous Space Needle

Recently, many airlines offer budget travel options if you are willing to forego your carry on luggage. This is a great and cheap alternative to arrive in cities like Seattle on a modest budget! The flight patterns are extremely convenient – offering direct routes from most major cities in the United States.

2. Sri Lanka

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Sri Lanka is surprisingly similar to the Maldives or French Polynesian Islands – for much less

Sri Lanka is just as dreamy as the popular Maldives and French Polynesian Islands – for less than half of the cost. Tourism to the Maldives has increased so much due to the spread of its popularity on social media making is less and less affordable. Take a trip to Sri Lanka before the secret beauty spreads and prices increase!

3. Turks and Caicos

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An affordable, alternative island destination

Due to the devastation of hurricane Harvey, tourism in many of these Caribbean islands has suffered tremendously. Find all-inclusive vacations to islands like Turks and Caicos for next to nothing. The plus side – these packages include airfare, meals and drinks!

4. Hawaii, United States

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Honolulu is one of the top, and priciest, tourist destinations in the United States

Hawaii is one of those unique travel destinations that makes it onto most people’s bucket list. With the recent eruptions of Hawaii’s volcano, tourism has dropped which caused hotel pricing to drop as well. You can easily find a 3+ star hotel here for under $200 per night – a huge discount compared to a few years ago!

5. San Jose Del Cabo, Mexico

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San Jose Del Cabo is a short taxi ride away and features beautiful beachfront resorts for much less than Cabo San Lucas

If Mexico is on your list of travel destinations, skip Cabo San Lucas and head straight to the other Cabo. Just a short cab ride from all of the nightlife and popular marina, San Jose Del Cabo offers luxurious, all-inclusive resorts for an affordable price.


If you find any of these travel destinations on your bucket list, don’t wait to book your trip! These destinations offer unlimited fun and beauty for half the cost. Subscribe for more articles and make sure to check out the article coming soon: Ten ways to make traveling on a budget more exciting!

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Top 5 Places to Travel This Year – For less