Blog #6_Future Of Marketing

Future_of_Mobile

In deciding what to cover in my last blog post, I wanted to cover Chapter 6 in our textbook. I think it’s very important, as marketers, we understand and stay on the cusp on what’s next!

To start, I wanted to outline the predictions provided in our textbook:

  • More business and commerce will be conducted through mobile marketing as banking and transaction systems become better and more secure.
  • Virtual reality (VR) will emerge as a viable mobile technology, blurring the physical and digital worlds. For example, the ability to attend a meeting without physically being there will create the impression of immersion and connection.
  • Smarter messaging apps and mobile text messaging based on images, loyalty programs, events and surveys will become more organic and more sharable.
  • Peer-to-peer payments will grow. Share a dinner bill with friends through your phone.
  • Language translations will be more accurate, nuanced and meaningful.
  • Better privacy and security will be standard in all aspects of mobile transactions, personal and business.
  • Wireless device charging will be available in public and private spaces.
  • Mobile marketing automation will emerge globally as marketers see the need to engage consumers based on behavior. Collecting actionable data from mobile devices will be done in a way that is personal and timely.
  • Snapchat will become a video-snacking phenomenon that will be successfully monetized as it collects more of our personal information, location and behavior metrics.
  • Mobile video and streaming is moving away from broadcasters to apps that feature timely, relevant content, in all lengths. Advertisers will follow.
  • Native ads will continue to grow in popularity with the ability to track more purchases and marketers will find acceptable ways to disclose the ads to readers.
  • Instagram will drive the growth of ad spending, as another of the growing video platforms to offer targeted ads.
  • Vertical video is coming along, as the vertical screen replaces the horizontal desktop screen, for example, with Instagram and Snapchat.
  • Customers will seek personal health and beauty on their own more than ever, and mobile devices will help preview, personalize and purchase products.
  • By predicting our behavior, ads will be served in advance of us knowing we need a product or service.
  • Our personal mobile assistant will be completing our personal tasks and keeping us on schedule.
  • Mobile payments will be integrated within apps, avoiding financial institutions in many cases as the peer-to-peer transaction market grows.

 

I wanted to expand upon 1 of the predictions that hits home and directly correlates to my current profession. My further research and tips researched are provided below:

Social_Is_Good_Medicine

Customers will seek personal health and beauty on their own more than ever, and mobile devices will help preview, personalize and purchase products.

Traditional thinking about healthcare organizations being cold, unresponsive, and frustrating has been radically changed by the digital revolution. Social media has largely been the driving force behind these improvements and it has made the consumer healthcare experience much more personal, informative, and empowering than ever.

With so many consumers flocking to social media in search of relevant information and responses, healthcare brands of every size and specialty have added social media to their healthcare marketing efforts.

5 Tips For Enhancing The Digital Dialogue With Patients:

  1. Set Up & Maintain a Social Presence
    1. Encourage consumers to connect with you by establishing accounts on major social media sites and maintain an active prescense
      1. Facebook should be your top priority with Instagram coming in second
  2. Create and Engaging Experience
    1. Consumers want to be heard – response and engage
  3. Focus on Service Instead of Selling
    1. Do not only use social media for sales pitches – this will turn people off and lead to the dreaded “unfollow”
    2. Post ways to care for themselves and person health tips
  4. Use Social to Grow Your Brand & Business
    1. Smaller companies can level the playing field against larger competitors by increasing connections and boosting their business
  5. Keep Up with Current Healthcare Happenings
    1. Although it takes time, it’s crucial to stay current with healthcare trends
    2. Sign up for social updates from healthcare news sources and register for resources on improving your social communication

 

In conclusion, the future of mobile marketing is very exciting! Think how far we’ve come in the last 15 years; the sky really is the limit!

Resources:

https://www.mdgadvertising.com/marketing-insights/the-future-of-mobile/

https://www.mdgadvertising.com/marketing-insights/social-media-is-good-medicine-for-healthcare-marketing/

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Blog #6_Future Of Marketing

Blog #5_Chapter Six

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For this blog post, I decided to focus on chapter 6, specifically the mobile advertising section. In review, a few key points noted below:

  • Develop an understanding of how mobile advertising relates to mobile marketing
    • Determine mobile advertising considerations
  • Understand the execution process
    • Traffic building
    • Engagement through mobile ads

I decided to expand upon these key take aways. Read on for me!


Before setting up your paid search, it’s important to ensure you Google My Business is up-to-par! Using the below checklist is an easy way to do an internal “headcount” of what you’ve done right or what you need to still do:

 

Google My Business Checklist

Google-My-Business-listing

  • Do you appear in google search results
  • Do you appear in google map results
  • Is your google map ticker accurately placed
  • Is your business name correct & consistent with your website
  • Is your website link correct and working
  • Is your address correct & consistent with your website
  • Is your hours of operation listed correctly and consistent with your website
  • Do you have any Holiday hours you need to list

Reviews

  • Do you have at least three real reviews on your google listing
  • Have you responded to all of your reviews
  • If you have negative reviews, have you addressed these

Photos

  • Do you have your logo placed
  • Have you uploaded the following:
    • Profile photo
    • Cover photo
    • 360 – degree virtual tour of your business
    • At least 3 interior photos
    • At least 3 exterior photos
    • At least 3 photos at work (your team in their environment)
    • At least 3 team photos (images of your employees)

Optimization

  • Is your business category relevant to your business/services
  • Have you selected multiple business categories
  • Do you have an introductory paragraph with keywords that contain to your top performing services/products
  • Have you uploaded photos that have been optimized with correct file names (a marketing specialist can help with this if you are unsure)

Once you’ve correctly set up your Google My Business, you can begin your journey into paid search! A few key points noted below:

Paid Search

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What is Paid Search?

“Paid search”, also known as Pay-Per-Click (PPC), is advertising within the listings of a search engine. After a consumer does a search, the paid ad normally appears at the top of the search results or off to the side of the page. When advertising within the Google search engine, it is called Google AdWords and Google places a small ‘Ad’ label next to the search result.

How to Influence Google AdWords

1. Bid on how much you’re willing to pay Google AdWords every time a consumer clicks on your ad. The more you pay-per-click (PPC), the more likely your ad will appear in the search results.

2. Raise your “Google quality score”. Google evaluates how relevant your ad is compared to the search terms used by the consumer, using metrics such as clickthrough rate, ad relevance, and landing page experience.


 

In conclusion, mobile marketing is a very complex yet extremely useful tool. It can be easy to waste money if you aren’t adequately trained in go to optimize these campaigns. Hopefully the above tips have been a great kickstart!

Resources:

https://coolnet.force.com/apex/coolnetExternalMarketing

https://www.corporateconversions.com/news/how-to-claim-a-google-my-business-listing

https://designguidelines.withgoogle.com/ads-branding/google-ads/logos.html#logos-brand-logo-lockups

Blog #5_Chapter Six

Blog #4: Six trends that will shape mobile marketing in 2019

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For this blog posting, I decide to review the article over at this link: https://www.mobilemarketer.com/news/mobile-marketing-trends-2019/545329/. A key takeaway I wanted to expand upon is noted below:

  • Marketers will need to continue to adapt to how people interact with social media, including through formats like product cards, shoppable pins, chatbots and other fresh features 2019 has in store.
  • “Stories have redefined the way brands communicate on Instagram, and creative marketers are now learning to use this format to address each stage of the customer journey, from awareness to direct purchase,” said Talkwalker CEO Todd Grossman. “We’ll see even more investments in this channel in 2019.”

Social Media Hacks:

facebook-ad-targeting

Facebook + Twitter

  • Use your Facebook page as a way to keep your patients/fans engaged and promote your practice
  • Develop an editorial calendar that provides fun and educational information on a weekly basis
  • Promotional offers will also increase engagement on your Facebook page
  • Leverage your content to augment your editorial calendar by sharing relevent content with your followers
  • Twitter feeds can be leveraged to announce upcoming events and promotions within your practice

Audience Targeting

Instagram-Targeting-and-Segmentation-Layers

Facebook + Instagram

Get Your Social Posts In Front Of The Right People

Targeting an audience is important to ensure the right people see your Facebook and Instagram posts and/ or advertisements. There are a number of ways to build a specific audience for your advertisements on Facebook and Instagram. The top recommended ways to get your content in front of the right people is to created targeted audiences for:

1. People Visiting Your Website

2. People in Your Email Database

3. People in Your Office

People Visiting Your Website

Facebook and Instagram allow you target individuals who have been on your website by leveraging Facebook Pixels. A pixel is a short snippet of code that is placed on a website to track users.

People In Your Email Database

Facebook and Instagram allow businesses to upload direct lists of individuals to target, so specific people from your database are shown your social posts and/or advertisements. Uploading a custom email audience is a five step process. You can read more about this on the respective social media sites.

People In Your Business

Running targeted advertisements based on the location of your practice is a very useful Facebook and Instagram capability for practices. By targeting your practice address, you have the potential to get your Facebook/Instagram promotions in front of people who are in your practice and browsing social media while in the waiting room!

In conclusion, there is no escaping the power of social media. This article proves that trends show it’s not slowing down. When used correctly, social media can be one of your most useful tools in your business, no matter the size.

Resources:

Instagram Ads: Getting The Full Picture For Success

https://instapage.com/blog/facebook-ad-targeting-tips-to-maximize-roi

https://www.mobilemarketer.com/news/mobile-marketing-trends-2019/545329/

 

 

Blog #4: Six trends that will shape mobile marketing in 2019

Blog Post #3

Chapter 4 & 5


In reading Chapter 4 & 5 in Stukent, I was drawn to Chapter 4 which dives deep into text message marketing. In chapter 4, the following is covered:

  • How text message is personal, efficient and engaging, if used right
  • Every text message platform has the same basic functions, but may look different
  • Text messaging is not like email
  • Why QR codes are visual triggers embedded with user experiences plus data for marketers
  • Why tracking the results from a text messaging campaign adds value

I decide to expand upon text messaging marketing and draw on information from the interface, Demandforce, I use at my job. This was a great opportunity for me to learn more about the software and have a better understanding. I encourage you to read on and learn more as well!

Demandforce Text Messaging Q&A:

demandforce_logo

How Text Messaging Works

Our system uploads client information from your management system and will scan all phone fields, checking against a national database, to find a textable phone number.  Under Client Information, the numbers are scanned in this order:

  1. Patient/Customer/Client Provided Cell Phone
  2. Cell Number
  3. Other Phone 1
  4. Other Phone 2
  5. Work Phone
  6. Home Phone

Update Text Message Delivery Window

1.  Click the Settings link.

2.  Under Communications on the left, select Text Message Settings.

3.  Use the drop-down menu to determine the window of time you’d like text messages to go out, then click Save.

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Note: You can enter an alternate (abbreviated) business name for your text messages.

Change Text Message Appointment Reminder Settings

1. Click the Settings link.

2. Under Communications on the left, select Appointment Reminder.

3. Under the Text Message section, click Choose Template next to the text message type you’d like to update. Each text message reminder type has 3 templates you can choose from.

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4. Select the radio button next to the template you want to use, then click Save. The Example column shows how the text message will look to the recipient.

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5.  Update Delivery Times for each message type, if necessary, then click Save.

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Clients who have opted out, can be sent an opt-in request text message, they’ll receive an opt-in request text message. They must reply Y or Yes to be eligible to receive text message reminders.

Why Can’t I Edit Text Messages?

“How do I edit text messages?” is a common question our businesses ask, and the short answer is, you can’t. But there are a few good reasons why:

  • We employ strict control over its automated text reminder templates because they must remain compliant with text messaging carrier limitations, government regulations, and CTIA guidelines.

  • There are certain components that must be included in automated text messages, such as the STOP and HELP commands that allow your clients to control their preferences and/or understand why they are receiving these messages in the first place.

  • Text messages have a strict character limit. Considering point #2 and the need to display the appointment information, this gives you very little wiggle room for creating customized messages.

Why Can’t My Client Receive Texts From Me?

Some cell phone carriers don’t support short codes. Because of this, some text messages are not able to be delivered to your clients. All major carriers support delivery of messages through short codes. Your client may need to contact their carrier to enable marketing messages.

Can Text Messages Be from a Business Name Instead of the Short Code?

The 5-digit number that text messages come from is a commercial short code used in mobile marketing to make it easier for consumers – your clients – to save and reply to messages.

Clients can see text messages displayed as coming from “Your Business Name,” rather than from the short code, by saving the information in their mobile devices.  After doing this, texts already received will show your business name instead of the 5-digit number.

  If you or your clients would like to make this change, follow these steps:

  1. Save the short code as a contact in their mobile devices. If the clients already has your business added as a contact, they can add the short code as your mobile number.

Otherwise, add the contact as a new contact:

  1. Add “Your Business Name” as the contact name.

  2. Add the short code as the mobile number.

  3. Save the new contact.

Now, every time we text your client on your behalf, they will see that the text message is from you and know that the text is related to an appointment.

What Responses Do Your Clients Receive When They Reply to a Text Reminder?

  • Confirm: Thank you for confirming your appointment. Please call us at [BusinessPhone] with questions.

  • Stop: Demandforce Alerts: You have been unsubscribed and will no longer receive msgs. Info? 800-220-1136.

  • Help: Demandforce Alerts: Msg freq varies by use. Msg&data rates may apply. Info? 800-220-1136. Reply STOP to cancel.


Year-Round Campaign Ideas

Need some ideas for planning out client campaigns for the year? Here are some ideas to get you started.

text-marketing-2

January
National “Thank Your Clients” Week

Let your clients know how much you appreciate them.

February
Teach Your Clients Something New

Share 5 interesting facts about your business.

March
March Madness

Advertise a special.

April
April Fool’s Day

Share a funny story related to your business.

May
Know the Facts

Share interesting stats about the importance or benefit of using one of your products.

June
Pomp and Circumstance

Share 5 things you’ve learned since graduating.

July

National Ice Cream Month

Bring in clients by having an in-office giveaway.

August
Is Business Slow?

Run a campaign with a referral special.

September
Back to School Promotion

Make parents and kids happy!

October
Famous People Born in October

Educate your clients on a famous person they might not know a lot about.

November
Keep Business Hot During Winter

Make sure your business stays busy during the holidays. Send out a winter promotion.

December
Showcase an Employee or Work Event

Make your clients feel more like family.

In conclusion, promotions are an excellent way to promote a product or service in your business that is new, undersold, or underused. Text message marketing is a complex yet useful method of getting in front of qualified consumers on a regular basis. It is important to follow the guidelines provided in the text so success.

Resources:

https://demandforcehelpcenter.force.com/helpcenter/

A Beginner’s Quick Start Guide to Text Message Marketing

Intuit to Acquire Demandforce for $424MM

Blog Post #3

Blog #2_Engagement Strategies

Stukent Chapters 2 & 3 Review

In this blog posting, I opted to recall chapter 2 Stukent and provide my major takeaways while expanding further from outside sources.

Chapter 2 – Section 3

Optimizing Email For Mobile

Email is an outstanding medium for reaching a defined audience in an efficient, inexpensive and highly measurable fashion. According to recent data, marketers report that email is 40 times more effective than Facebook and Twitter. Email marketing, if operated correctly without overly frequent use, can help win new prospects and encourage repeat business from existing or expired customers/patients.

As marketers, it should be known that at least 50% of people read communications from their mobile phone, tablet, our email templates are optimized to be mobile and tablet friendly. A majority of e-mail platforms will now adapt to fit the layout on the screen.

 

An example of how fast things can change; see below:

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Why should you create mobile-friendly templates?

  • Cleaner, more modern design
  • Expanded color palette
  • Layout shows most important information first
  • Design loads faster
  • Emails render better across all devices

Another point to make, I learned in my job position, HTML best practices. I was taught this by my CRM platform and am sharing details below:

HTML Email Best Practices

build-mobile1

As an email marketer, one of your biggest concerns is probably whether or not your emails are successfully delivered to your target recipients. Having delivered emails for many years now, we have insight andknowledge that we’d like to share with you to help you maximize the deliverability of your HTML emails.
Any particular email has to jump through many hoops before it actually reaches an inbox, including spam filters at the ISP level, spam filters at the email application level, spam filters at the security software level. If an email address belongs to a corporation, there are even more layers to get through.

Spam filters take into account many factors when evaluating an email, including, but not limited to:

  • Subject line
  • Content
  • Quality of your HTML code
  • IP address of the sender
  • The actual sender itself

    While there is no magic formula to ensure that 100% of your emails will arrive safe and sound into aconsumer’s inbox, the good news is, there are concrete measures that you can take to maximize deliverability.

  1. First and foremost, every email marketer should be familiar with the requirements under the CAN-SPAMAct. If you haven’t already, we highly encourage that you become familiar with it:http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
  2. You must include an unsubscribe link in your email. (See Page 3)
  3. You must include your business’s physical address in your email. (See Page 3)
  4. Keep your image to text ratio reasonable. Spam filters do not like messages that are image-heavy with no substance in the content.
  5. Keep in mind that some email applications, including Gmail, turns off images by default. This means that you should probably not send emails that consist of just a single image.
  6. Keep your messages outside of your images.
  7. Make sure your HTML is clean. For example, it’s never good practice to have two tags with no contentinside, such as <p></p>.
  8. Do not use Microsoft Word or even Microsoft Front Page to generate your HTML – you will not get clean HTML.
  9. There should be no broken links in your HTML.
  1. Avoid “spammy” language and punctuation in your email subject and content, such as “FREE”, “$$$”, “Click Now!!!!”.
  2. Do not use all capital letters in your email subject.
  3. Avoid bright red fonts.
  4. Avoid mixing cases and numbers in a single word. For example, “G00d M0rn1ng!”

The bottom line is, if your message is relevant, informational, conveys the right message, and your HTML is clean, chances are you have nothing to worry about.

 

In conclusion, e-mail marketing is one the best ways to convey your message in your own words and get in-front of qualified viewers. Taking the time to research and follow some of the above guidelines will ensure success.

Resources:

https://demandforcehelpcenter.force.com/helpcenter/s/article/Mobile-Friendly-Email-Templates

https://coolnet.force.com

 

 

Blog #2_Engagement Strategies

Blog #1_Engagement Strategies

Introduction:

My name is Aubree, I was born and raised in the ‘UP’ by way of Marquette, Michigan. I have love my hometown and am a proud Yooper! I am always advocating for people to visit Marquette, it’s a hidden gem, with so much to offer. A picture below was taken during a trip my boyfriend and I took a few years ago to Pictured Rocks:

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I moved to Green Bay at 15 years old and started at Ashwaubenon High School as a sophomore, that was quite the experience to say the least! It all worked out as I love living in Green Bay; Go Packers and have met so many amazing people. I love to cook, workout and decorate my home. A new adventure in the works currently as my boyfriend and I are selling our first home and bought a fixer upper on 2.5 acres – scared and excited for change! Any renovation advice is welcomed.

I work full time; Monday-Friday 9am-5pm in customer service and marketing. I am almost done with my Digital Marketing degree here at NWTC. My long term goal is to achieve my bachelors degree in marketing.

Chapter 1 – Mobile Marketing

In Chapter 1, I was specifically drawn to the the definition of mobile marketing: “connecting, engaging and influencing individuals through and with mobile devices” -such a simple definition with a lot to unpack. I like that mobile marketing allows for both direct and indirect engagement. As the chapter points out, a successful marketer uses this to their advantage.

Mobile marketing can be daunting at first glance as it has so many working parts. The chapter aids in breaking down each individual component. I was particularly drawn to the laws centered out e-mail and text message marketing. With over 88% of US smartphone users accessing e-mail from their phones, it’ s a huge win for marketers to get in front of consumers on a mobile platform. The idea of sending an e-mail that links to say instagram or another mobile forward platform is useful!

Mobile marketing also allows for more use of video. According to a blog by mark growth, over 70% of youtube views come from mobile; that’s a huge margin. It’s exciting that consumers are open to all types of videos; even ones “homemade” i.e., not professionally shot. This can help on ROI for businesses of all sizes.

Methods-

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Resources:

Future of Mobile Marketing at a Glance

https://blog.markgrowth.com/5-mobile-marketing-trends-you-cant-afford-to-miss-in-2019-f71a7c31db5b

Blog #1_Engagement Strategies

Tattoo Removal

THE FASTEST AND MOST EFFECTIVE TATTOO REMOVAL METHOD

If you’re reading this, you’ve probably found yourself in the tattoo regret phase. While tattoos have become extremely popular among all ages, according to the Harris Poll (one of the longest running surveys measuring public opinion in the US), about three in 10 Americans (29%) have at least one tattoo.

 

With rising popularity, it also stands to reason that there would be higher rates of tattoo regret as well. The same Harris Poll survey also showed that nearly one fourth (23%) of those with tattoos stated that they regret getting one.

WHY DO PEOPLE GET TATTOOS REMOVED?

There are a number of reasons that people decide to remove their tattoos. In fact, it is becoming more and more popular in the competitive working world. The main reasons people decide to remove their ink include:

 

  • A bad-looking tattoo: While there are so many skilled tattoo artists out there, sometimes people end up going to a tattoo parlor without any prior research and end up with an amateur tattoo artist that isn’t any good. Sometimes, poor tattoo work or misspelled words can be covered up or re-worked, but sometimes there’s no option but to have the tattoo removed.
  • Faded ink: While today’s tattoo ink holds up a lot better than the stuff used 20 years ago, some tattoos fade over time. Who wants a dull and blurry tattoo?
  • Poor tattoo choice: Remember when you wore that horrendous outfit, like every day, when you were 12 years old? But for some reason, you thought you were too cool for school. The same thing happens with tattoo choices. Whether it’s Bugs Bunny, Hello Kitty, or the words “No Regrets” largely tattooed across your forearm, what might have seemed like a good idea at the time, now just isn’t. It’s okay to move on.
  • Joining the military: While having a tattoo doesn’t necessarily prohibit you from joining the military there are some tattoos that will not be accepted. All of your tattoos will be assessed during the standard eligibility physical and are subject to approval. Some branches of service are stricter than others, but the location, size and subject matter all play a role.
  • Changing or advancing careers: While tattoos have become more and more accepted by society at large, many careers, particularly in the corporate world, still deem tattoos as unprofessional and, sometimes, downright unacceptable. Switching careers or moving up the corporate ladder may require removing tattoos, in order to be accepted and taken seriously.
  • Personal choice: Some people just don’t want their tattoos anymore. For a number of reasons, it’s time to move on!

 

WHAT HAPPENS DURING TATTOO REMOVAL?

When people decide it’s time to get rid of a tattoo, they first do a search about the tattoo removal process. Does it hurt? If is worth it? What does it cost? Does it actually work?

 

The laser tattoo removal works by select absorption of the light energy of the laser by the tattoo’s ink particles in the skin. This is how the surrounding skin tissue remains unharmed. When the tattoo ink particles absorb the laser light energy, they shatter into smaller ink particles. After each laser treatment, the body’s immune system flushes away the shattered ink. This is why the tattoo removal process takes time and requires a series of laser treatments to shatter more and more of the ink and for the body to flush it away.

 

PICOSURE: THE LATEST ADVANCEMENT IN LASER TATTOO REMOVAL


PicoSure is fast becoming one of the most popular laser treatments available on the market today. It is a FDA-approved picosecond laser with PressureWave technology. PicoSure’s laser energy bursts are measured in picoseconds (trillionths of a second) and these ultra-short pulses specifically target ink particles much more effectively than traditional Q-switch lasers. Compared to Q-switch lasers (measured only in nanoseconds), PicoSure is more effective on colors that are difficult to remove and ends up requiring fewer treatments.

 

GET FASTER AND MORE EFFECTIVE TATTOO REMOVALS

If a tattoo is holding you back from getting a job you want or keeps reminding you of past regrets, this newer tattoo removal process might be right for you. With PicoSure technology, the laser tattoo removal process is faster,  more effective and safer due to the recent advancement of the Picosecond laser technology.

Tattoo Removal