Social Sharing- YouTube Edition

There are over 1 Billion YouTube Users. 1 Billion. That’s about 1/3 of the world population that has access to the internet. Out of that billion, about 50 million of those users are creating content. With that astronomical amount, how does one channel stand out from the next? It might be different depending on who you ask, but for me there are a few aspects that make me “hit the subscribe button.”

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I am very active on YouTube. I go on it multiple times a day to watch my favorite YouTubers, to which I am subscribed to. If you don’t know what subscribed means in terms of YouTube, it means that every time they upload a video, I get a notification for it. This is critical for channels because it increases the level of engagement they get. In the YouTube World, the more subscribers you have, the more views you get, and the more money you make.

So what makes me click the subscribe button?

  • Consistency– if I am subscribing to a channel, that means I want to them to be active and uploading at least once a week
  • Relatable– I like to share similar interests, tastes, and hobbies
  • Intriguing– I want to watch someone who inspires me and who I find interesting. It’s fun to get new ideas and inspo from someone who motivates you
  • Entertaining– I love watching videos that have cool new music, unique editing, and are captivating to watch

With that being said, here are my current three favorite YouTubers.

Emma Ellingsen

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Baseline: I watch Emma Because she is hilarious

Emma Ellingsen is a Norwegian Youtuber who’s channel took off once she announced she was transgender. She usually uploads once a week (which I’m always waiting for) and basically just films her everyday life. Some videos she cooks, some videos she travels, and others she is merely cleaning her room. That might sound boring, but what makes her videos so entertaining is her humor ( I actually laugh out loud) and the quirky way she edits. Emma also has an Instagram, but I prefer watching her videos on youtube because it shows her personality.

Margot Lee

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Baseline: I watch Margot because I get inspired from her

Margot Lee is a college student at Syracuse University in New York. She mostly films her college life, but incorpates health, wellness, travel, and fashion. She consistently uploads at least once a week. What I like about Margot is that she edits her videos in a very creative, artistic way that I don’t see a lot of other YouTuber’s doing. She incorporates snippits of vlog footage with montages, and I really like that balance. I always feel inspired when I watch her vlogs, because they are in a style that I find intriguing. We share a lot of the same interests including fashion, traveling, and blogging. Not to mention we are also going for the same degree in college. Margot also has an Instagram, Facebook, and blog.

Shane Dawson

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Baseline: I watch Shane because he knows how to entertain and audience

Shane is someone who has been big on YouTube for a while, but I only just started watching him recently. I started watching him when he started making what I would like to call guilty pleasure videos, aka videos I find interesting and entertaining but at the same time I’m like did I really just spend a half-hour of my time watching that? This would include conspiracy theories and a docu-series about digging into other YouTuber’s lives and scandals. I don’t relate to him in any way, but his content is fun to watch and get’s you hooked.

 

Whether you want a laugh, some inspiration, or to binge watch conpiracy theories, you can find it all on YouTube. These channels are some that appeal to me, but you’ll find that every successful YouTuber has found their key to social sharing.

 

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Social Sharing- YouTube Edition

Email Marketing: Outdated or Underappreciated?

Can I get an Email?

 

“Can I get an email?” This seems to be the dreaded question that every retailer asks at the check-out counter. Out of pressure, I used to just hand it over. That ended when my phone crashed because I had around 10,000 emails overflowing my inbox. I’m now a bit more selective, and only use that email address for my “marketing” mail. However, now that it’s separated from my school and work emails, I no longer find it a nuisance to scroll through my messages of deals and savings. I mean come on, who doesn’t want to save a buck?

So yes, it might be a hassle to scroll through message after message to weed out the good from the bad, but according to Callie Hinman, author at Kuno Creative, email marketing is still a successful tool, and there are some pretty great perks that you might be missing. In the article 6 Reasons Why Effective Email Marketing is Still a Useful Tool, Hinman explains why email marketing is beneficial. But do consumers share the same view?

Here are what three email users had to say:

 What makes emails interesting and worth your time to open and read?

Jessica: Substantial discounts on products I’m already in the market for. I also hate emojis in email headings.

Karen: Having a key word that catches my eye or involves something I am interested in.

Jenna: Sales and discounts at stores I shop at, especially for online shopping. A code is so easy to copy and paste, so after recieving a coupon code for a certain store, I’ll scroll through their website to see if I like anything. It makes it a lot more likely for me to go through with a purchase.

Do you ever take any action as a result of the emails? Why or why not?

Jessica: If they are relevant to what I’m in the market for and they are a good deal. I un-subscribe to companies who send email offers daily, as well as those I know only use it for advertising purposes.

Karen: Yes, if it’s something that I need or am genuinely interested in.

Jenna: If it’s a good deal and I like a product they offer.

 

It’s clear there are mixed feelings about email marketing, and while there are a lot of perks, what if you want to opt out? That’s where CAN-SPAM comes into play.

 

CAN-SPAM? What’s that?

Many people don’t know what CAN-SPAM is, let alone why it’s important. The CAN-SPAM act stands for Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. Essentially, it is a law that sets the rules that cannot be broken, and the requirements that need to be met regarding commercial email and messages. It also gives recipients the right to have companies stop emailing them.

So, if you ever want a company to stop sending you emails, it is required by law that there must be a clear explanation on how to opt out, and if not, there is a penalty of up to $41,484.

So future marketers, heads up! Obey the following and you should be in the clear:

  1. Don’t use false or misleading header information
  2. Don’t use deceptive subject lines.
  3. Identify the message as an ad
  4. Tell recipients where you’re located
  5. Tell recipients how to opt out of receiving future email from you
  6. Honor opt-out requests promptly
  7. Monitor what others are doing on your behalf

The details on those guidelines can be found here.

 

If you are interested in learning more about email marketing, here is an informational video.

 

 

Email Marketing: Outdated or Underappreciated?

Your 10 MUST HAVE Travel Essentials

If you stumbled across this post, you are probably getting ready for a trip (and in that case, do you have an extra ticket?) or maybe you are just dreaming of your perfect vacation. Either way, here are my must-have tips and travel essentials for someone who likes to be prepared and pampered, whether you’re first-class or next to the bathrooms.

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1) Neck pillow

I know they can look goofy, but this little guy is a life saver. Whether it’s a quick 45 minute flight or an 8 hour red-eye, this will ensure you will be able to get a solid snooze in, even if you’re stuck in the middle seat. It also relieves tension on the neck and back from uncomfortable airplane seats, so when you arrive at your destination, you will be rested and ready to go.

2) Noise Cancelling Headphones

These are a must for me. You can listen to music without worrying that the guy next to you can hear your guilty favorites, and it will cancel out any crying babies or loud engines.

3) Portable Charger

At this day in age, this one should be a no-brainer. Nothing is worse than getting on a flight with your phone at 5%. A portable charger is great for giving you the peace of mind that your phone will always have battery life, so you can take those insta-worthy airplane window pictures and listen to your favorite album while doing it.

4) Makeup remover wipes

After a day of traveling it feels so nice to be able to take off your makeup and have a fresh face. My favorite are the Neutrogena Makeup Removing Cleansing Towelettes, which are gentle on my skin and come in a mini size, so they are super easy to travel with.

5) Face mask

Whenever I travel, my skin always seems to get dry and irritated. In order to combat this, I’ve started to throw a face-mask or two in my carry-on bag. I love the Summer Fridays Jet Lag Mask, which was made specifically for travel in mind. Not only is it undetectable on the face, but it’s also a no-rinse mask. If you’re feeling a little ambitious, I love the SK-II Facial Treatment Sheet Mask. It may frighten your fellow passengers, but it will be worth it once you feel the cooling, hydrating elements work their magic on your skin.

6) Sanitizer wipes

If you think about the thousands upon thousands of people that have sat in the same seat or touched the same tray table, it can be pretty unsettling. That’s why I always carry sanitizer wipes. They’re super convenient to quickly wipe down handles or simply clean up a mess, and will kill any germs or bacteria so you can enjoy your vacation sick-free.

7) Travel toothbrush

For long travel days when I’ve been stuck in an airport or for when I have an over-night flight, it’s absolutely mandatory that I’m able to brush my teeth in order to feel clean and refreshed. You can simply buy a toothbrush cover to place over your existing toothbrush, or bring along disposable ones that have toothpaste built in. I prefer the latter.

8) Hand cream

Being up in the air always dries out my skin, so having some hand-cream on hand (see what I did there) is a must.

9) Sleepmask

If you’re like me, meaning you are quite literally the ugliest sleeper ever, it’s nice to throw on an sleepmask to block out other people’s wary stares, or your seat partners annoying reading light. I prefer a silk eye mask, which is cooling and soothing on my eyes, giving me a chance to get some peaceful sleep after a stressful day of travel. I love my SLIP Sleepmask which is natural, hypoallergenic, and allows skin to breathe.

10) Lip balm

No one likes chapped lips, and flying seems to make them even worse. Throw some of your favorite lip balm in your bag (mine is the travel size of Aquaphor) and you’re ready to go!

 

There you have it, my 10 travel essentials that will guarantee you a five star flight. Of course, there are always a few more items that get thrown into my carry on, but these are the things I cannot travel without.

Safe travels and Bon Voyage!

Anna.

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Your 10 MUST HAVE Travel Essentials