Chapter 8 of the Mobile Marketing Essentials text book had very interesting case studies at the end of the chapter. The first one was about Oral B’s new toothbrush that connects to an app via the internet and helps monitor your brushing habits as well as give achievement icons for good brushing habits. The second case study talked about the future of mobile advertising with virtual reality. With each case study there were a few questions at the end of it to dive deeper into thought about them.
What other products you use daily are connected to the internet?
Other products that I use daily that are connected to the internet are my computer, my phone, and my iPod. I do not have a lot of technology that connects to the internet. I mainly use my computer over my phone as well.
What other products could Oral B connect with in the home?
Other products that Oral B could connect with in the home would be your phone via Bluetooth, as well as in home speakers like Alexa or Google Home.
How can Oral B get more dentists to recommend their connected products in the future while keeping to the highest standards of ethics?
Doctors can give out free Oral B toothbrushes of lesser value, could recommend the new brush with other types of brushes when customers ask about it. Direct it more towards parents of younger kids to get them in a healthy habit of brushing teeth.
Discuss the consumer behavior psychology of brushing teeth and under what circumstances you would share your tooth brushing trophies with your peers.
I personally would not share my tooth brushing trophies, just because I do not find that as something that me or my friends would really care about. I do see it as a way though for people who are dental assistants or dental hygienists to have a fun competition at work to see who will get the most awards.
How would the Achievements icons change your personal brushing regimen? How do you think it would change a youth’s brushing habits?
I think my personal brushing regimen will not change very easily since I have been brushing my teeth almost the same way for over 20 years, and achievement icons would not change it. I do think it could change a youth’s brushing habits because of how connected they are to the internet and at a young age gaining the achievements might be thought of as fun. Parents can also use this as a reward system with kids to increase proper brushing.
Virtual Reality and Virtual Sky
What kinds of client advertising do you think will be most feasible for this medium, what industries, products, length of commercials would be best?
The industries I think would work well with virtual reality are things that would fall into the entertainment industry, amusement industry, and even vacation and travel industries. Amusement parks like Six Flags or Disney World could do commercials of what it might look or feel like riding on rides or walking around the park to gain interest. Concerts would be another great event to do a virtual reality commercial with. Show the customer what front row, right on the barrier of the stage would feel like to entice them into getting tickets to a show. The travel industry could show relaxing on the beach, tours of hotel rooms or houses you can pay to stay in. Flights can also be advertised and show what it looks like flying into a country. There are so many experience based products that virtual reality would be a great tool to market on.
How could targeting be improved?
Targeting could be improved by making sure to have to add more relevant information when using apps and games, such as gender and age. Also, having location settings turned on can help with targeting based on location.
What kind of metrics could a business get from this type of ad?
I think the main metrics businesses can get from virtual reality ads are a bit more of what might interest a certain age group and gender. I also think it could show how many more products are sold from someone just viewing how to use the product or virtually experiencing the product compared to other advertising mediums.
How can a user click or request additional information if/when they are interested?
Most virtual reality products have remotes that you use when playing games and such on the device, those remotes can be used for click to request information. Eventually I think that they will have to offer something like blink twice or three times for additional information.
What do you predict for the future of this new advertising via mobile devices?
Virtual reality is getting more popular each year, and as time goes on the more popular it gets the more the market will get saturated with virtual reality products, and the more affordable and popular virtual reality will become. Being prepared for how to market on virtual reality via mobile devices now will help a company be able to market through that medium instead of trying to figure out how to market on it.
A lot of different ideas are being created with the growth of the internet and mobile devices. I know I never thought that a toothbrush could be connected to a mobile device. The popularity of virtual reality is definitely a future for mobile marketing as well.