When viewing Mobile Marketers news article on the 6 new marketing trends we can expect to see in 2019, I felt that they forgot to mention one trend. Virtual Reality. If you don’t know what Virtual Reality is — or otherwise known as VR — it is an artificial environment created by computer software and presented to the user that seems real.
Read Article: 6 Trends That Will Shape Mobile Marketing In 2019
: an artificial environment which is experienced through sensory stimuli (such as sights and sounds) provided by a computer and in which one’s actions partially determine what happens in the environmentMerriam-Webster Dictionary
An example were one can see how VR helps marketing exceed is when IKEA marketed their new Place virtual reality catalog app.
The IKEA Place app allows you to virtually try out IKEA furniture and products before committing to them and making a purchase. The purpose of the app is to help home owners gain a better idea and reality.
To avoid the possibility of customers running into complications and frustrations after purchasing from IKEA only to realize that the furniture did not fit or match the style of their room, people would be able to rely on the new IKEA Place app. The app uses the camera on mobile devices to virtually display on the screen of one’s mobile device. Not only does the app virtually display furniture items to give individuals an idea as to weather it matches the style of their room, it is also true to scale to give individuals an accurate representation in size — to the millimeter! IKEA Place app users gain accurate insight as to whether their room size permits to fitting specific furniture items and how much space it would take up in a room without the hassle of having to measuring everything themselves.
“In the weeks following the release of Place, searches for IKEA spiked according to Google Trends, and the company has enjoyed strong news media coverage such as being featured by Fast Company as one of the 50 most innovative companies. From a brand and marketing standpoint, Place has earned an A+”Moonshot
Virtual reality is still relatively new, very interactive, and engaging. Better yet, it has proven to positively impact the IKEA business immensely. Therefore, this is why I believe VR will take a role in one of 2019’s new marketing trends.