In this world of digital cyberspace where the boundaries of what is and isn’t possible are constantly being pushed and questioned…there exists a space. Lot’s of space. Space that beckons, and calls out to those with more creative thoughts inside their brains than they know what to do with. I have been quoted as saying the following: “The internet is a dreamers revolution. One that holds unprecedented potential for many who wouldn’t get a chance otherwise.” I find it to become more and more true as times goes on. Finally the stage has been set for us users. After many, many years of paid programming television, movies and books that might only grab our attention due to their critical acclaim, and the Internet still being fairly young in comparison, we now have something. You see the Internet has evolved into something more than just a search engine that is used to hold large arrays of information. It has given us an opportunity. The prospect of creating content! Ordinary people like you and me can now create content to be displayed and mass viewed by a large audience! Now I know it sounds like I am a little late to the party with this article, but please hold any pending judgements you have until the end. For me personally, there are two main reasons I consider the user created age of the internet to be so awesome:
- We get to create the content. Duh. Dry humor aside I can’t underestimate how cool it is as a user to be able to decide and deem what I find important and am passionate about and be able to share that stuff over the web. Not only is that form of control nice, but it is able to put you in touch with like minded people from all niche’ corners of the internet. The internet brings like minded people together, and creating content on any one of the SM platforms is a quick and easy way to find yourself in the company of people who like the same stuff you do. I believe the appropriate term that people use to define this type of gathering is ‘community’.
- The second reason this is awesome is because of the unyielding opportunity it provides. Both from a personal satisfaction standpoint (which we have already touched upon) and from a business standpoint. “But Kerage, isn’t the internet still a bit unstable as a business entity with platforms like YouTube? And I thought the point was to have fun and do what you love anyway?” Right you are dear reader, but just hear me out on this one. When I throw around words like ‘opportunity’ I mean that in the sense that the business side of things may not be clearly defined when you first start out. Let us use YouTube as an example. Many of the channels that I subscribe to started off with humble ambitions, or no ambitions at all. They just wanted to share what they were doing creatively with other people. That creativity and passion allowed their humor and charisma to shine through their work and gained them more followers. The followers helped share and spread the word of their content. Before they knew it, some of them had huge followings of fans, others gained business brand deals, and some even merged with larger companies to move on to more ambitious projects. The point of this is that you never know who might be looking at your content, and how they might react to it. That’s what I mean when I say unyielding opportunity.
All you need is a little know how and some elbow grease. I would encourage any of the creatively inclined to give this user content creation stuff a shot. Be it through YouTube, Google Plus, Facebook, Instagram, personal blog or website. For anyone struggling with this, I have a few references below that you may want to check out. One from a blogger named Brian Clark who has an excellent list of “22 Ways to Create Content When You don’t have a Clue.” And even further below that I will have a an article showcasing some examples on how user generated content is re-shaping the landscape of content marketing. Until next time ladies and gents. This is Kerage, signing off.