This blog is about 1 other countries marketing other than the USA. I will go in depth what they do and how they do it. Hope you enjoy this great read.
In this article it talks about how Sweden does their marketing. For one, it says that many Sweden civilians live a higher standard of living, meaning that they love to spend money. In consumer behavior how most US consumers shop is by quality first and price second. Well in Sweden, Price is above quality. So it seems to be that they are very loyal to brands in Sweden. It also stated that in a survey done in 2017, 67% of Sweden’s population shopped online. I did find it odd that they said only 35% of the population used mobile devices to make their online purchases.
One thing I found very interesting about Sweden is that they don’t target minors in their advertising. After watching a few commercials, I know why targeting minors is prohibited in Sweden. Below is a 4-minute clip showing some commercials. I do find them funny but, I also find them to be offensive and here in the USA, these commercials would not go over with consumers especially since now it is 2018 and everyone seems to get offended by anything. For example, one of these commercials is for a newspaper company, they show 2 guys in a sauna and one guy keeps looking down, the other guys notices and tells him to keep looking and then the guy who was looking pulls up the newspaper. Another, since USA is starting to accept gay relationships, they show this guy in this vehicle hiding another guy in his vehicle from his wife, it is revealed that the guy hiding the guy in his car is gay. In the US, these commercials would not even by made, if they were to release them, these companies would have people knocking at their doors protesting.
Another type of marketing I found interesting is Press is strong in Sweden. 70% of consumers read either the newspaper or a magazine. There is over 164 newspaper companies in good ole Sweden. I also found this to be interesting…. “In order to place advertisements in newspapers, magazines, and trade journals, an agency must be authorized to do so by the Swedish Newspaper Publishers’ Association”. Here in the US, whichever company owns the reading material, it is up to them to allow advertisements in their reading material but luckily, money talks. They also have the option to accept advertisement through the mail, if they want to discontinue getting advertisements. All they simply have to put on their mail box is no advertisements.
If Sweden marketing were to take over the whole world, the world would go crazy. USA would never allow offensive commercials to air. Newspaper is pretty much done for in the USA, since everyone seems to rely on Social Media for the news and they even rely on mobile devices to tell the weather report. Also, Sweden does not really seem to care about recycling since they rely on magazines/ newspapers for advertising. Hopefully one day, they will learn to care about the Earth.