As I read through the final chapter of this course, I can’t help but think how quickly the time went by. Chapter turned into chapter, similarly how the technology always continues to change. Now a watch is no longer just something to tell the time with. It somehow does everything else in addition to telling the time. A Fitbit vibrates when you’ve reached your goals and targets for the day, also sending celebratory fireworks.
It is your companion as you reach those milestones letting you know that you are not alone…because actually someone is tracking your data and that information becomes part of the stats for the company. It tracks your sleep patterns and let’s you know when you should become active again. The Apple watch, however let’s you know the weather, once you have received a text message, an incoming call, and new mail. If you think about being respectful at a meeting and what that means, imagine when your watch keeps buzzing or has a different vibration depending on the type of notification it is trying to give.
Where is your attention truly directed at? In this blog post, the new, high tech technology will be discussed and how it alters the lives of those around you, oh, and also you too!
Sci-Fi or the New Reality
When you think about the future technology that may exist, what comes to your mind? Maybe flying cars like from the Jetsons?
Maybe robots or teleportation? Nowadays we can call across the ocean using Whatsapp and Skype. We have testing for self driving cars. At what point will we have no privacy left or has that time already come? I was reading about a case a while back when a Fitbit was used in the court case by both parties. One was arguing that it was not sufficient evidence the other was arguing that what the Fitbit record was saying did not match up with the story being presented. It also used GPS location, as well as the time that ‘he said he was sleeping’ there was no sleep being recorded. Who decides if this evidence is sufficient? What if he gave his watch to someone else to wear? Those things can get very messy and tricky to decide at what level are these ‘Smartwatches’ valid points of evidence.
When looking into industries, how many jobs have already been lost because of robots? How many have been created by them? When we look at social media marketing, we rely heavily that the algorithms created produce valid and credible data. I should also note that we trust blindly that the statistics are correct, maybe a little too much.
“We don’t have a choice on whether we do social media, the question is how well we do it.”
Do companies really have a choice if they are adapting to the game of social media? I am not sure if they truly have a choice anymore. It seems that if they don’t keep up they are falling behind. But, are there companies that are still thriving on older marketing techniques? Such a word of mouth (literally not via someone typing something) or paper flyers. In a small town do those methods work better than this newer concept of social media? I would be curious to know if there are studies done on this topic and if so, what they found out. I think marketing in a small town may be better enhanced with the personal aspect vs. doing everything through computers and phones.
We have sifted through watches and robots, but most importantly, simply how marketers need to adapt and change to modern times. It can be quite the process and for business owners, quite the mess to sort out. Between the varying sites and social media channels, but also once the data is prepared and ready, what to do with all of that information.
Especially as generations change and the newer generations are adapting to all of the updated technology, how are the older folks staying current with relevant information and seeking out development opportunities to stay updated with the relevant technology? The biggest takeaway from this course is simply how fast the technology continues to change and how the best marketers are always adapting and transitioning to stay up on the latest trends.
As the world continues to become smaller with the use of social media, marketers need to find out who their audiences are, as they may be the people the furthest physically away. However, it is the technology that allows them to be close and relevant. Global is the new local, but it is important that the concept of local is never lost within the wider world of social media marketing!