Future of Mobile Marketing

Everyone uses at least one mobile device, which becomes the constant companion of most people. People are entertained by the digital world via mobile devices. It is growing like crazy, and soon our phones will know EVERYTHING about us.

Random thought: It will be a message saying 10 friends are within 1 mile, (with no plans in their diaries for 2 hours) why not meet at this place ( that they all would like based on what they know about you all), and if you do, click here to book a table, tell them the plan and get a free bottle of wine.
In current times, an enhancing quantity of individuals have actually been preferring mobile to make online purchases, so it makes sense that U.S. mobile advertisement invest will certainly top almost $42 billion in 2018, rising by a five-year substance yearly development price.

Although on-line customers are much more aware of the acquiring journey and also the methods which brand names are marketing to them, they nonetheless comprehend that these brands require ad profits to run. In fact, 68% of net individuals do not mind seeing ads as long as they aren’t irritating or invasive.However why is mobile so popular when it involves on-line investing in? Smart phone are mobile so a customer can be anywhere and also have accessibility to online shopping as long as the net is offered to them. Smart phone are likewise a lot more personal compared to other electronic electrical outlets due to the fact that users have an emotional attachment to them.

Various other systems, such as a TV or desktop computer, are primarily shared amongst all members in a family, making it incredibly hard for brands to deal with and also market to targeted audiences. This suggests that advertising to a brand name’s mobile customers will be much more reliable as it is simpler to target their advertisements.

I think in our future:

  1. There will be an increase in ad stopping
  2.  More customers will start using mobile in-store to get more discounts and coupons.



Future of Mobile Marketing

Mobile Advertising

Mobile advertising –sooner or later will be a boon to online advertising. It is now a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. With growing technology today mobile phones can be utilized for much more than just making and receiving calls like SMS, Interactive games, MMS, Photos, Audios, Videos and of course the still growing Mobile Web. Online mobile advertising has made a great use of mobile web and has made it easy for the advertisers to reach them.

The best part in mobile advertising is that the mobile phone is an extremely personal device i.e. one mobile phone typically has one unique user. This makes the mobile phone a precisely targeted communication channel, where users are highly engaged with content. As a result, the mobile channel delivers excellent campaign effectiveness and response levels compared to other media. With going time, mobile ads are getting more interactive, today it’s just not about a thin quarter-inch deep banner (static banner) which when clicked just take you to the landing page but a click on mobile banner might lead to a full screen takeover, displaying high-resolution photos or a video clip that the user can interact with or can also lead to a map, take you to a brand’s Facebook page, or generate a phone call to a call center. It’s a big change in mobile advertising, too different than what we used to see some years back and due to this big change or can say the evolution of mobile rich media has made advertisers to spend and put some interest more on mobile advertising.



Mobile Advertising

Text Messaging Campaigns

Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer.

Following are some ways to capture the leads i.e. to make a list of phone numbers for starting the campaigns. Goal for this strategy should be capturing as more phone numbers as possible.

1. While purchasing the product ask customers their phone numbers. Like we read on chapter-4 Domino’s, Pizza Hut all use this technique.
2. If you want to double check if they are providing correct number then start the code system. For example after entering the phone number in the system, the system will generate a code and will send to the entered phone number. Ask for the code to authenticate the number. This will increase your Queuing time.
3. Can run a competition for getting list of phone numbers.
4. Purchase the list of phone numbers – This is not at all the recommended action.

Some are the basic techniques can be used for effective campaigns:

1. Cluster the customers – Cluster them with the products purchase, time of purchase, bulk purchase etc. So that specific campaign can hit the right set of people.
2. Awareness campaign – Can bombard customers for new products launched with attractive offers and tag lines. More the impressions more will be the conversions.
3. Use link in the SMS – As one has to look upon the efficiency of the campaign we can give an online link to click to capture the effectiveness. But this is not an efficient way.
4. Use unique code in SMS – If they will come back with the code or enter in the online site with the code, you can capture the conversion.
5. Short and Crisp content – As people dont have time to waste they will focus on main points or else delete it.
6. Sharing strategy – Social media has made this strategy so popular. If you are new to the industry or place start this campaign by giving options of sharing the SMS or the code so that more people will get aware or flow in your counter.

So text marketing campaign is really helpful to promote your business to your targeted audience.


Text Messaging Campaigns

You want to be a Mobile Marketer?

These days mobile marketing have become increasingly popular as marketers have begun to treat text messaging as a valuable asset of their advertising budget. This mobile marketing service can be used to encourage the flow of communication from different clients, users & vendors. This makes adaptable showcasing a champion amongst the best business methodology for associations today.

  1. Encourage Check-ins: It encourage customers to use Foursquare, Google+ location sharing  and give incentives for checking in, including special  recognition, discounts, kickbacks, and gifts.
  2. Social Media Marketing: Keep your Facebook, Linkedin, Twitter and Google + profiles up to date from your smartphone.
  3. Text/SMS Marketing: Once you have permission to contact your customers, you should create the right message to get them to click on your link or opt-in to a specific  promotion using text messaging.
  4. Incorporate QR Codes: Incorporate  QR Codes or Quick Response Codes on your business cards, ads, flyers  and in your email signature. A QR code is a matrix bar code (or  two-dimensional code) that is readable by QR scanners which can be  downloaded for free to any smartphone device. Once scanned, a QR Code  allows you to send your customer to a specific page on your website or  to a special discount and offer.
  5. Mobile Search Advertising Programs: It’s  just like traditional PPC or pay per click advertising, it’s just on  mobile devices. Google lets you bid on what you are prepared to pay,  either per click or per call from a potential customer. From text to  locally-targeted ads and click to call ads, there are lots of options  for mobile search campaigns. It works well for local retailers as it’s  estimated that 30 to 35 percent of mobile searches have a local intent.
  6. Mobile Customer Service:  Use  your smartphone to track payment processing and shipping details and to  respond to any customer service or new business inquiries on the go.
  7. Create a Mobile App: Some  smartphone users prefer apps over mobile websites; 20 million apps have  been downloaded. You can create an app that provides unique content,  produces an e-newsletter, sells products or drives traffic to your  business website. App advertising is an option as well.

This certainly shows that there is lot more scope for the businesses those are lagging behind in online marketing to ramp up.

You want to be a Mobile Marketer?

Hi! Its me

Hi There! My name is Silvie Pradhan. I am from Odisha, India. I am pursuing full time Diploma program in Digital marketing. I am currently looking for a job on digital marketing profile. I have 3.5 years of experience in sales from India. I worked with Wipro (one of the biggest corporate in India) and Aotax.

I love taking pictures and editing videos. I do edit pictures with Adobe PS and LR and videos with Adobe PR. I have my active Instagram and Facebook accounts where I post editing pictures and videos. Additional to that I love playing cricket and cooking different cuisines.

so bliss so beautiful

I am a regular user in social media platform like Facebook, Instagram, YouTube, Tumble, LinkedIn, snap chat and etc. I love connecting with people. As I mentioned that I love taking pictures and videos, may be this is the way I like sharing my works to people which helps me to find more exposure. And now I am looking for job where I can get to work and learn more about Digital marketing. Yes, I would love to be part of social media job because If you can see many giants company shutting down their stores and focusing more on online selling. Now you can guess, how online marketing is trending than offline. And the greatest platform of advertising online marketing is Social media. Social media is trending and in high demand now. And I would love to do the job which relates to social media/digital marketing

Mobile marketing is the art of marketing your business to appeal to mobile device users. It is a multi-channel, digital marketing strategy that is aimed at reaching your target audience on their smartphones, tablets, and/or other mobile devices, via websites, emails, social media, and apps. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the go.



Hi! Its me

Mobile Marketing Blog Post

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands. Mobile Marketing works such that people work to obtain the best visibility against all of the competitors in the app store. There are many different strategies to obtaining the best visibility. One could advertise the application, or even pay to have users use the application. There are some really good steps one can take before jumping into the high cost advertising world, that go hand in hand with the initial setup of the app.

There are a lot of ways it helps which is discussed below:

1) People use mobile phones for more than just making calls. They use it to search for location, order food or products or even browse your products. Implementing mobile marketing means giving your customers more ways to connect with you even when they are on the go.

2)giving out coupons and promotions: Mobile coupons are much easier to retrieve and redeem as compared to coupons clipped from newspapers or magazines. Hence the redemption rate of mobile coupons are much higher. Higher redeems, higher conversion rate

3)Payment system: People are always on the go and would like simple and quick payment transactions for their purchases. Large stores who wish to remain relevant have now jumped on the bandwagon to set up their payment service to provide alternatives for mobile pay-as-you-go platforms.

So,Whether its an online brand or storefront-based business, now is the time to make sure that marketing attempts are reaching the mobile devices of your target audience which will help the business to stay on top of the latest mobile marketing strategy innovations, and the brand can begin to generate new leads, increase conversion rates, and help our business thrive.



Mobile Marketing Blog Post

Social Media Blog Post

Anything (be it products, services, brands, campaigns, social causes, contests) that is marketed i.e. sold, or promoted for awareness, action, purchase or publicity, using social media platforms like Facebook, YouTube, Instagram, Pinterest etc. is Social Media Marketing.

This can be done by multiple ways like posting content i.e. photos, videos, graphics, comments, gifs etc. on social media platforms like FB pages, Instagram Page, YouTube channels and may more.

For example, Mac has a Facebook page where it promotes itself as a brand and gets to engage with their fans and follower which are eventually customers; by posting new updates about their collections, latest offers and deals and all other interesting content.

Here are four reasons for marketing on social media:

  1. Social media is free
  2. Huge customer base potential
  3. Most personalized touchpoint of users
  4. Free branding

Different social media networks offer the users/businesses different types of platforms to connect with their users.

  1. Facebook offers many options including but not limited to videos, articles, events, marketplace etc.
  2. LinkedIn helps employers connect with potential employees and is also a great platform for B2B Lead Generation
  3. Instagram is a visual medium for brands who are better off promoting their content with a visual only medium
  4. YouTube is a hub for video bloggers, instructors or anyone who is interested in using strictly video content for their promotion
  5. Twitter is used by businesses to stay in touch with their users in real-time with short messages and updates

Let’s break down the ways which can help drive your social media strategies on different platforms.

Facebook Marketing

With large customer base, easy-to-navigate interface and reasonable cost, Facebook can help your business grow with full potential. It also ensures that your budget is spent wisely while targeting specific group according to age, location and interests.

Twitter Marketing

Marketing on Twitter is quite simple, probably even more so than Facebook. You can run your campaigns according the trending hashtags and create a buzz about your brand instantly. However, targeting options are slightly limited when compared to other social media channels.

LinkedIn Marketing

LinkedIn is more professional channel when compared to Facebook and Twitter. It is because of this reason the cost to advertise is much more excessive. However, here you can create thought leadership for brand by specifically targeting audience.So we need to focus on Creating an engaging content strategy that boosts your social channels. Content and social media are synonymous to each other. And if implemented effectively, it can do wonders for your social media marketing

So If it is implemented correctly, marketing with social media can help us to bring remarkable success to our business.

” You have to build engagement” – Tara Nelson



Social Media Blog Post

Email Marketing

Since the beginning of the internet era, email has been the key element for trading and identity. There’s a reason why almost every other internet entity required you to use your email id to take any action on any of those entities. Be it commenting on a blog post, social media interaction or even surfing the web. It has been taught to us that an email id is our ID card in the internet space. Having said that, I would like to admit that Email Marketing remains one of the best tactics to deliver a message, a business message. Doesn’t matter if it’s a transnational email or marketing email, every time you hit send you are delivering a piece of your business to a real person. A person who’s going to read that and take actions. Now, whether or not the person will take action, depends on the way you deliver your message.

It makes all the difference. It is like the two-sided sharp sword, it can cut your obstacles or tear apart your business into pieces. It is a skill and responsibility that you have to follow as a discipline to see and reap success. So that even you can grow your own audience and market your business with full control.

Email has 3X more user account than Facebook and Twitter combined. Facebook and Twitter combined has 0.2% of emails sent per day. Also, email marketing list solely belongs to you, unlike your fans and followers on social media platform. Above all, it brings in recurring revenue and it the most loyal customer base online (most of the time). This is the only reason why Amazon to ASOS, email marketing is so fruitful and widespread. For your email marketing service, here are a few that we recommend like Constant is one of the largest email marketing services in the world. They allow you to manage your subscribers and create professional emails with templates and drag-and-drop editing tools. You can also send automated emails to new subscribers .There are many email services in the market. I personally experienced Mail Chimp, that’s pretty cool where you can send email to a large group of people. It is a popular email marketing software. It is great for people who are just starting out, as it is easy to set up and it provides an intuitive user interface.

Mail chimp has a free plan for up to 2,000 subscribers. However, if you want to use autoresponders or any other powerful feature, then you will have to switch to a paid plan. Paid plans start as low as $10/month and can go up to $30 for 2,500 subscribers. The bigger your list size, the more you’re going to pay.

Everything is data & data is everything. So here are some fun stats (and some awesome information) that will not only convince you but also inspire you to get started with Email Marketing for your business.

Consider this example. You have a list of 100,000 email IDs. You’ve earned this organically, and not bought it, which is also renting elist. You own cosmetics line, which you market through your website and to these 100,000 subscribers. Averaging each product to $500(your product quality isn’t cheap) and even if 0.1% of those subscribers buy one product each day, that makes you

  • $50,000 Daily
  • $350,000 Weekly
  • $1.5 MILLION Monthly &
  • $180 Million Annually


I think Email Marketing is getting right importance in recent times. Considering the significance, it has in marketing space, it is going to stay the number one marketing channel forever.If you want to grow your business in numbers and revenue, consider investing a pinch of your marketing budget in email marketing which will bring an exponential amount of ROI slowly.

” Email marketing is about building relationship



Email Marketing

Thoughts on SEO

So, here I am to discuss in depth for chapters five and six, i.e 1) Off-Site Search Engine Optimization 2) Paid Search Marketing. Both of these topics are very interesting to me

Off-site search engine:

Off-site SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). … In general,  SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Section 1 explained about Links,Link  is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition, to select which of these will have the highest return on the effort invested. As a general rule, it’s wise to build as vast and varied a link profile as possible, as this brings the best search engine results. As with any marketing activity, the first step in any link building campaign is the creation of goals and strategies. Unfortunately, link building is one of the most difficult activities to measure. Although the engines internally weigh each link with precise, mathematical metrics, it’s impossible for those on the outside to access this information. Next is Content marketing which is my favorite one, so content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only in building trust and relationships.

Paid Search Marketing:

Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide.

At Search Engine Land, we generally use SEM and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)




Thoughts on SEO

Hi there!

I am Silvie Pradhan. I am from Bhubaneswar, India. I am a full-time student with NWTC perusing Digital marketing. I just completed my 1 year in the USA. In India, I was working with a giant company named Wipro and WNS as a senior associate in sales. I quit my job and get married in the year 2017 and moved to the USA with my husband who is working with Humana as a software developer. In my free time, I love clicking pictures and edit and also, I have an interest in taking videos and editing those on software. I am a social media freak and regularly post pictures, videos, and status on my social media platforms.

Interesting things I did in the USA (2018-2019):

Arora lights haunting:

Yes! You read it right. I and my husband wanted to see Aurora lights and we always keep on tracking with the help of an app about the frequency. I remember it was mid-August, we went to one of the darkest state park named Newport state park in Door County with our camera and lenses around 12;30 at night. And we experienced one of the beautiful views through the lens.

Hiking, camping and Road trips.

I and my husband love going camping and did covered most of the places in summer like Apostle island, door county and etc. But one of the best place is the porcupine mountain. We went in the month of mid-Oct and the view was breathtaking. We stayed in our cute little tent for 2 days and experienced a beautiful fall.

Porcupine Mountain Fall

Cities and fun

So we explored Las Vegas, Arizona, Michigan, and Illinois.

I love Las Vegas because I won 1000$ in Casino (LOL!) and also, we got free VIP entry pass in David Guetta live concert. (To know how I got free, then you need to contact me :D)

  • Though I am a snow-loving person, so we did some experiments in the snow like throwing hot water in the air, snow bubble, and also this year we made snowwoman (Yes! Woman!) and snow angel too. From this winter we started learning snowboarding too.
  • And of course, not the last but the least, I joined NWTC, It’s also an adventure for me, making new friends, learning American accent (Though still, I am not pro on that), participating in events, learning new things around.

Future Goal:

I want to be a full-time blogger and vlogger in which I am working on it. Hope I can find myself after some years with 1 million followers. 😊

Random facts about me!

              Birthday: 1st Sept 1990 (oh really!)

             I love dancing, cooking and I love tomato juice 🙂

So, I am really excited to gain more depth knowledge from this subject in social media marketing. And I hope through this post, you’ve known something about me and my interest. I hope you enjoyed reading it! Till then take care and keep smiling. #nwtcdigitalmarketing

“God, Goals,Growing & Glowing”