Social Sharing

Definition of: social sharingsending photos, videos, product recommendations and website links to friends with social networking accounts. Twitter and Facebook icons appear on most every website; however, there are numerous other venues where information can be shared. https://www.pcmag.com/encyclopedia/term/64594/social-sharing.

A few of my daily favorites are below:

I started following Sandi Krakowski when I saw a sponsored ad Facebook for a social media seminar she was advertising. I liked the way she presented herself in a down to earth way. She is experienced in training people in marketing and business strategies. I also love her hair! Her website is http://www.arealchange.com. Sandi has a lot of free social media training material and blogs that really change the way you think about the possibility of starting a successful business without a lot of start-up money. Sandi shares her content of Facebook, Twitter, Instagram and Pinterest.

Spectrum Reach Logo                                              https://www.linkedin.com/company/spectrum-reach

I follow Spectrum Reach Marketing and advertising on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6453678217046958080, . They offer unique and effective advertising solutions to local, regional and national business customers. Their posts are informative and help keep marketers and advertisers informed of  new and innovative digital and cable advertising solutions. Spectrum Reach shares content on LinkedIn, Facebook, Twitter, Instagram.

SalesFuel

The first email I see in the morning is from Salesfuel Today, http://salesfuel.com/sales-triggers-identify-major-opportunities/. Salesfuel offers daily tips on what to do and NOT do increase sales and sell smarter. The tips are usually a 2 minute easy read, informative and things you can incorporate into your everyday routine right away. Salesfuel shares content on LinkedIn, Facebook, Twitter, Vimeo & YouTube, https://www.youtube.com/channel/UCh-kdXBnek3hlsQqFF3sm-w.

Social sharing is a huge part of my everyday life and something I look forward to. I keep up with friends and family primarily on Facebook and Instagram multiple times a day. I search for recipes, party and decorating ideas on Pinterest. Professionally I am on LinkedIn during the workday networking and occasionally sharing blogs and sales material. The wealth of information available today is both amazing and overwhelming.

 

 

 

 

 

 

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Social Sharing

My love hate relationship with Emails!

I have a love hate relationship with emails. I love the challenge of creating success email campaigns for businesses and the financial benefits both the business and I reap from the campaigns. On a personal level I also love receiving great sales via email. It makes shopping decisions easier and shopping is only a click away! I hate the amount of emails I receive from politicians and companies that somehow got one of email addresses. I find that these emails are hard to opt out of and waste my time. I also hate how much money I end up spending on the great sales😊

On a professional level I’ve created email marketing campaigns for a variety of predominately retail businesses. I found that the campaigns with the best open rates had subject lines that were compelling, short, straight forward and had a fantastic offering. The most successful email campaigns were always a part of a multi media campaign. I liked to add email marketing to strong digital campaigns with display, pre-roll and social media. If budgets permitted adding print or TV greatly enhanced results. We did A/B testing and monitored the campaign results to ensure the campaigns were getting the desired results. I found businesses with smaller budgets can’t always afford to hire professionals to create and manage their email campaigns. These businesses highly recommend using Constant Contact. Constant Contact sells email templates and analytics to businesses so they can create and manage their own campaigns. Check out their video below or go to www.constantcontact.com.

Personally, I get a ton of emails, some of them are marketing topics that I’m interested in. I open these emails when I’m in the mood to focus on business or school.The emails that I pay most attention to are for sales from local businesses and Amazon, of course. The subject lines have to offer an enticing sale to get me to open them. Once I open the email if the sale is in fact a good one and nothing I need to try on, I make an online purchase. If the product is from a local store and I need to try it on or look at the product more closely, I go to the store.

I asked a couple of co-workers what made them open emails and if they took action on the emails they opened. I found that much like me, if the email was business related, they had to be in a business mindset to read. Good sale emails were opened faster and they reacted the same way I did. If it was a good sale, they made a purchase online or went to the store. The other person I interviewed was of the same mindset with regard to sales. She also receives employment updates and interview requests. Again the emails are only opened if the subject line has a good offer.

One thing we all agreed on is we hate spam! We were chatting about the different ways to handle spam and checked out google for more advice. We found some great tips on how to prevent spam on the Federal Trade Commission website;  https://www.consumer.ftc.gov/articles/0038-spam. The FTC website also provided an email address to report spam:  spam@uce.gov.  We Googled Email Spam and found tons of information on Wikipedia about the origin of spam and different types of email scams. We also found information on the Can-Spam act of 2003, for more information check out the go to: https://en.wikipedia.org/wiki/Email_spam.

All in all I really love email marketing and think it can be an effective tool for businesses to gain potential customers, increase sales and obtain any other objective that suits their business. Oh and yes, I’ll always open an email that offers a great sale!

My love hate relationship with Emails!

10 “Creative Steps” to Putting Up a Pool

We decided this past summer we needed a bigger pool. We’ve always had the Intex 10×30 pools, they were easy to set up and care for. The kids loved it and had tons of fun. Well the kids are bigger now and the adults wanted in on the fun this year.

We started researching pools and found that with the steel sided pools there was a lot of prep work like digging up and filling your yard with dirt to ensure the pool was level. We watched this video and many like it and decided that this was definitely not something we were willing to do, https://www.youtube.com/watch?v=s-4z9CReUO8.  After a lot of research, we finally found a pool that was big enough and seemed easy to set up. We settled on the Intex 18x10x42 Oval Pool. We still had some prep work to do. The video we watched made it all sound so easy, https://youtu.be/EMYQMv4W6N8. I figured it wasn’t going to be quite that easy and it wasn’t.

Here’s the Creative way to prep and set up your pool:

  1. Find the sunniest spot in your yard
  2. Measure the exact dimensions plus 2 feet on all sides of where you want the pool to sit.
  3. If your yard has even a slight decline (most do) measure the length and width of the decline.
  4. Go to Menards or Home Depot and measure sand bags. Buy as many sand bags as you need to fill the decline that you measured in step 3 plus a couple more in case a bag or 2 breaks (they did).
  5. Take the pool out of the box and position the tarp (included) and pool in the location you measured.
  6. Fill the inflatable ring with air making sure the floor of the pool is as wrinkle free as you can get it.
  7. Place the sand bags under the tarp and pool in the decline. We placed them sideways end to end and adjusted as necessary.
  8. Turn on the hose and start filling the pool. While the pool is filling make sure the floor of the pool is as wrinkle free as you can get it. Do this by getting in the pool gently kicking out the sides and smoothing the wrinkles with your feet. Do this while there is just an inch or so of water in the pool. If you wait too long to get the wrinkles out, the water gets too heavy and the wrinkles stay put.
  9. While the pool was filling we noticed that the tubes on the sides were slipping and not raising like the video showed. We needed to think fast, it was hot and we wanted some fun! We searched the garage and found an old croquet and horseshoe set. We used the horseshoe poles as a brace for the tubes and covered them with a blue pool noodle for safety (see the first photo below). We used croquet hoops to steady and hold the tubes in place. This worked really well and saved the day!
  10.  We assembled the ladder and secured it in the most level place we could find (this step wasn’t so bad). After that it was smooth sailing, we jumped in and had a blast all summer!
  1. Intex 18x10x42 pool
10 “Creative Steps” to Putting Up a Pool