Importance of Email Marketing

    Many of us like myself have once subscribe to an email list and have received never ending emails from these businesses/ brands. In my case, I only open emails from online retailers that I have purchased from before or brands that I know. These emails usually offer exclusive discounts or keep me updated with ongoing sales. This is what makes emails effective. Emails give a chance for businesses to contact their customers and build relationships that lead to customer loyalty. As a consumer I find email marketing essential to build relationships. Also I feel like it’s worthwhile being subscribed to email list that have valuable content.

I was curious about how others feel about getting emails from brands/businesses so I interviewed three of my friends about their thoughts on email marketing practices.

What makes them interesting and worth your time to open and read?

S: If one catches my eye I’ll open it to see what it’s about. I don’t like reading emails, the images are usually what get me.

A: I love getting emails about current sales! I like being updated on the brands i’m really interested in.

B: I shop online a lot and they always have things that I want and are out of stock so I subscribe to their email waiting list. I like being aware as soon as their back on stock so I can purchase them a soon as possible.

Do you ever take any action as a result of the emails? Why or why not?

S: Yes, if I get sent discounts or promotional emails I usually purchase something on their website.

A: If the email is appealing I look I click on the link but I don’t always have the intention to buy anything.

B: Yeah, I purchase items that are back on stock or similar ones, that the company recommends.

The fact is that most receive marketing emails. And everyone may have different opinions about them. But email marketing has shown to be effective in increasing revenue. The image below shows how Email Marketing has 13% effective rate in all digital marketing in 2018.

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CAN SPAM stands for Controlling the Assault of Non- Solicited Pornography And Marketing Act. It was put in place to protect consumers and avoid email spamming. The act basically allows people to unsubscribe from marketing emails. The video above provides more information about the CAN SPAM act and the consequences that companies could suffer if they do not obey this Act.


Marketing Emails are Effective

Businesses can build consumer loyalty through Marketing Emails. So it’s recommended that they have an email list. Although they should be aware about the CAN SPAM act to avoid penalties.  Also the consumer should be aware of this as well as it’s important to knowledgeable about the rights they hold.

Importance of Email Marketing

Fall Beauty Essentials


Your Beauty Guide

If you are wondering what’s the best makeup or skincare for this fall you’ve came to the right place! As a makeup consultant I am constantly trying out new products, looking at reviews and keeping up with beauty trends. Recently I have been getting frequently asked about the best beauty practices for this season. I will go through current makeup trends, and best skincare practices. And if you love makeup and keeping your face healthy you will want to know these!

Eye Shadow Trends

Fall is all about the smokey eyes so it’s time to ditch the summer shimmers and pick up the matte shadows. Dark deep colors like plum, browns, and coppers are a must wear during the fall season. They create the perfect combinations for your smokey eye that will leave you looking stunning! For this fall the 35O2 palette by Morphe is an essential! This palette has all that you will need, with rich pigmentation it makes it easy to intensify your makeup look.

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Morphe 35O2 Palette

Lipstick Trends

At this time of years it’s really all about the metallic and deep colors that make your lips pop. Liquid lipsticks are the perfect fit for this time as they are long wearing and matte. They keep you on top of your glam, and will have you turning heads. The Colourpop Ultra Matte Lip in the color Pearl Next Door is just the perfect color to make your lips stand out while blending in with the season.

Colourpop Ultra Matte Lip Pearl Next Door Oxblood RedColourpop Ultra Matte Lip Pearl Next Door Oxblood Red on model

Colourpop Pearl Next Door

Using Highlighter

Everyone wants to keep their summer glow, and the perfect way to do so is with highlighter. Highlighters have become very popular in the past few years and it’s no wonder why. They help you achieve a glowy skin in just seconds! To get the best use out of highlighters is important to note the best places to apply it. You will want to use it on the high points of your face like, your cheekbone, cupids bow, on top of nose, and underneath your brow arc. By moderately applying it on these spots of your face you will achieve a natural glowy look.

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As the cold weather is approaching it’s important to keep your face hydrated with a facial moisturizer. This will help you maintain healthier looking skin while keeping your face glistening. Although try to keep some things in mind when choosing your moisturizer. If you tend to have oily skin you will want to use a moisturizer like Neutrogena Hydro Boost water gel that is water based. On the other hand though if you have dry skin you will want to use a moisturizer that is oil based like Cetaphil Face Hydrating Lotion. Also try to use your facial moisturizer daily for best results.

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Cetaphil Daily Facial Moisturizer

Exfoliate & Cleanse

This is key! Exfoliation is a must especially during cold season arriving. This is because your body produces more dead skin follicles, because of your skin becoming more dry than usual. Although an exfoliator can easily help you remove these particles to help you have a cleaner face. A cleanser also helps quite a bit with this process as cleansers help remove leftover makeup and other unwanted residue from your face.

Exfoliation, woman scrubbing face

All Set For Fall!

We have covered eye shadow, lipstick, and highlighters trends and the best skin practices using Moisturizers, exfoliaters and cleansers. Now you can confidently go into fall knowing all the best beauty trends.  Try these out and be ready to look beautiful all season long!

Fall Beauty Essentials