Paid Search Marketing

The Process of Creating an Advertisement in 9 Simple Steps

I think we have all been at a point where we google something and an ad IMMEDIATELY pops up instead of what we were searching for. For example I was recently looking for a specific workout material so I googled the name of it. BAM. The first search result was for something else, but similar, to what I had looked for. In that way I was the target for a paid search market. I looked for something and in my search words, a keyword popped that allowed the ad for the other material to be shown to me. Ultimately the goal would be for me to be in favor of the ad item instead of what I had actually searched for.

Of course it does not always work that way. You could go and search for a very generic term and that will always bring up ads for similar or the same item. Paid search marketing basically just means that when we go and type into a search bar for something, anything related to our keywords could and probably will show up to tempt us into another product.

I don’t know about you guys but I personally hate those ads most of the time. When I am looking for something, I don’t want to see an ADVERTISEMENT! That is going to be the best foot forward for the product! I would not get to see the bad reviews, the problems, the other issues that have arose for this product. I want honest, thoughtful and accurate reviews. I want pictures that flatter it but also show me exactly what I am getting.

A beginner's guide to paid search | PPCmate

The way to start a good advertisement is to know your audience. As I mentioned earlier, I don’t care for ads and I know a great many people who also do not. The way around that problem for companies is to create ads that do not FEEL like ads. Do you know what I mean? Yes its an ad for Coke but when I watch the commercial about a man coming home from war and surprising his family it does not fee like I’m watching a Coke ad. It feels like I’m watching a man be reunited and Coke goes along with all of those good feelings.

Paid search marketing is an inexpensive and scalable form of web marketing designed to connect your ads with searchers actively seeking what you provide. The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns, and the logic behind them can be summarized simply: you bid for ad placement in a search engine’s sponsored links for keywords related to your business, then you pay the search engine a small fee for each click.

Paid search marketing is a great way to market your business in an inexpensive manner. Pay per click works so that your content is shown but you only pay for it when someone clicks on your link! It is a wonderful way for maximum exposure with little cost. And what little cost you do incur is because an actual person looked at what you had advertised. So all in all, it really is a win win.

KEYWORDS. Man I cannot even explain to you how important keywords are until you have worked tirelessly to find just the right ones. Not only are keywords important for marketing like this, but also for free marketing. Instagram has become a huge place to show off your business, etsy, website…etc whatever you want to sell. Keywords and hashtags can make or break a potential Instagram success page. Not only are they for business, but influencers on these social media pages use them like pros!

A website called MOZ talks the importance of keywords and what they can do for you here: keywords

When using paid search advertising there are a great deal of places you can look to start. But overall, there are some common phrases and words you should understand in order to get the most out of your money.

Impressions are the amount of times your ad has appeared and been on a page, no matter if the person saw it or clicked on it.

Clicks are how many times a potential customer clicks your ad and is brought to your website.

The click through rate (CTR) is the percentage that your ad has amounted in clicks.

The average cost per click is the CPC.

Conversions are typically purchases and conversion rate is how many people click and enter your site and buy something. This is an important factor to look at.

IN THE END. I highly recommend doing a great deal of research before going on to do paid search marketing. It can be confusing at first and if you do not know what you are doing or what you are reading, you could be costing yourself money. Know your audience, know your phrases and most importantly: PUT OUT GOOD CONTENT.

Paid Search Marketing

Research Has Gone Viral

The consumer buying process hasn’t changed much overall throughout the years, but it has in some way adapted with the times. Zero Moment Of Truth (ZMOT) is one of those adaptations.

Information at our fingertips has increased consumer knowledge and research.

As stated in this article, this concept really went viral when everything else did during the growth of smartphone usage. Once it became common for everyone to have an online search engine attached to their fingertips, consumer demand for knowledge and answers about products increased dramatically.

Google’s study…in 2011…shows that 79 percent of consumers use a smartphone to research their shopping, and 83 percent of mothers claim to do online research after seeing a TV ad.

MGR Consulting Group

Considering that was already a huge portion of consumers who were already doing online research prior to leaving their home (mind you during a time when consumers had full autonomy and free will to head out to the store at any moment to get hands on in the aisles) I am undoubtedly convinced that this number has skyrocketed since COVID-19 went viral. My suspicion is easily supported by this report from MasterCard which states e-commerce sales increased almost 93% in May. Although I haven’t been able to find any hard data yet to prove how ZMOT has increased directly as a result of COVID, I think its safe to assume that this is a fairly good indicator.

Online customer reviews more important now than ever.

When a virus has you on home quarantine and storefronts are closed, how else are you supposed to find out what potential products are like in regards to practicality, quality, functionality, etc. If you can’t go to the store to get hands on and examine it for yourself at the first moment of truth, your only source of information is ZMOT through online customer reviews.

Consumer interactions with review content more than doubles during COVID-19 period.

powerreviews.com

So whether we like it or not, technology has become a consumer’s best friend if it wasn’t already. It may have taken a pandemic to cause the nay-sayers to fully leverage technology, but maybe it was for the best, as this will in turn flood the internet with an exponentially large amount of reviews for future consumers who will continue this trend post-COVID. Who know a virus would cause something else to go viral besides itself?

Research Has Gone Viral

Email Marketing That Converts

“Email has an ability most channels don’t: creating valuable, personal touches – at scale.”

-David Newman

Email marketing is something we’re all familiar with. Raise your hand if you currently have hundreds of unopened emails from businesses sitting in your inbox. I know it’s not just me. So what makes the difference between an email your customers will open and one that sits in the inbox wasteland? And beyond that, how do you generate a good email list to begin with?

Pile of letters and envelopes
Don’t get lost in their inbox. Convert with these simple tips!

Capturing Customer Email Addresses

Let’s start with email captures. If you don’t have a good system for getting customers to sign up for your list, it doesn’t matter how good your content is. When customers, users, readers, etc. come to your site, they’re already interested in your content, services, or products. Connect with customers by offering the promise of more content they’ll be interested in. Freebies in the form of ebooks, worksheets, content libraries, and the like are great incentives to get email addresses. Put the form in a prominent place on your site, and make it clear what customers will receive by signing up. Popup forms can also be a great way to capture interest. A well-timed popup can capture more signups than a static one.

Email Content Mix

Once you have email addresses added to your list, it’s time to deliver on the content you promised. It’s important to have a mix of informational content, tools and freebies, and sales emails. The exact mix is going to depend on your customer base and the product or service you provide, but a good rule of thumb is to follow the 80/20 rule. No more than 20% of content should be sales, and the rest should be dedicated to content that your users and customers are going to find useful and helpful.

Designing for Conversion

Get customers to open emails with enticing headlines. Keep them short, clear, and direct. Personalization may also help. The timing of emails is also critical. Again, this will be dependent on your audience, so it may take some trial and error at first before building up enough data points. Try different times of the day and days of the week until you find what works best for your customer base.

The design of your emails should be driven by the content. In the body of the email, the call to action should be clear, and the entire design should center on the conversion goal. It may also be a good idea to create a landing page for your call to action as appropriate. After customers click, it’s important for conversion that it’s clear they’re in the right place.

Learn more about Conversion Centered Design.

Measuring Success

Charts and graphs example.
Measure your success by paying attention to your key metrics.

After putting in all the work of choosing the right time of day and week to send marketing emails, designing carefully thought out content, and creating the right landing page, how do you know if you’ve done it right? Well, there are a number of tools to use to test whether your marketing emails are working. The first metrics are your open rate and click-through rate. Every email service provider will provide these metrics. Again, it will be dependent on your industry and service or product for the exact numbers, but higher open and click-through is better. If your conversion goal is beyond the open or click-through, your sales, leads, signups, etc. will be your determining metrics. Google Analytics can also be helpful for judging your metrics depending on your conversion goal.

Preventing Spam

It’s inevitable that some of your emails are going to bounce. Customers may enter the wrong information, block solicitation emails, delete accounts, etc. If your bounce rate is too high, however, you can be flagged for sending spam. To prevent this, it’s important to regularly clean your lists. Delete email addresses from your list when they bounce. Set up a double opt-in when possible to ensure email addresses are real. Finally, be sure to comply with unsubscribe rules by providing an unsubscribe link in every email, and ensure addresses are removed immediately.

Conclusion

Email marketing is an excellent tool for connecting with your customers. You know your customers want to engage in your content because they’ve actively signed up for your emails or newsletters. Be sure you’re utilizing this tool to its fullest potential by providing the content your customers are looking for. Ensure they’re opening the emails by using engaging subjects and sending at the right time. Get the best shot at conversion by designing emails around your call to action and follow through. Make sure your emails are landing by paying attention to your metrics, and prevent spam by making sure your email list is clean. Follow these basic guidelines, and your customers will continue converting.

Email Marketing That Converts

Who is your Email actually Marketing?

What is email marketing?

So you’re online shopping, after a while you see a pop up box on your screen advertising a discount code!

Sweet, a girl loves to save some cash. Well to see that code you are now prompted to enter your email address.

No biggie right? 

Tomorrow begins the digital storm I call “The inbox flood”! No sand bags will save you from this one. Scammy boring buy me buy me subject lines are going to be a daily reminder of your 10% savings coupon. 

THIS IS NOT EMAIL MARKETING!

Email Marketing should be intriguing and valuable content your consumers need to see. We don’t want to see the same sales pitch in a variety of colors email after email.

How does it work?

Email marketing works when a consumer is prompted at some point to give their email address to your company. This can happen at a variety of different times in the selling cycle. 

What MATTERS is WHAT you DO with that information!

Everyone wants more brand recognition. We all want those sales to peak. Who doesn’t want their company to be successful?

Pitching your products is fantastic, because I mean you have great products right?

But your customers already know that!

A lot of people on your email list are prior customers or are very impressed with your products / services. What can we do to keep our brand in the forefront of our customers, without pitching the same ol pitch? 

Consider WHO is your audience?

A majority of our customers are online in some fashion, especially if you’re in their inbox.

What you really need to consider is what are YOUR customers are consuming on a daily basis. What is going to make them stay on your email when their social media account has a notification across the top of their screen. 

Your Content needs to be GOOD, or else they will simply click off.

Are you following Visual Trends?

The best way you can try to keep them reading is by following the trends. If they’re seeing a type of content, EVERYWHERE that is now what they’re expecting. 

Tik Tok is no secret.

How can you create similar behavior within your emails?

Although many marketers would love to embed videos into their emails, we’re just not there yet. A few inboxes do allow this content but many will only show a still image as a preview. 

Learn more about videos within emails here

So the next best option is a GIF! Think how much can be accomplished in a 15 second loop on Tik Tok. 

What can you visually represent that will keep your customers intrigued?

Mobile competition

61.9% of all emails are opened on a Mobile device. Wanna know what else is open on that smartphone, a million applications with notifications.

“The best way to predict your future is to create it.”

-Abraham Lincoln 

You not only need to make sure that the emails you are sending are of value, intriguing to the viewer, but your consumers …

NEED TO BE ABLE TO READ THEM!

I would like to assume that we are all up to date and fully aware that your emails need to be formatted for desktop and mobile devices.

Okay, Great! You have your mobile email formatted correctly!

BUT, is your email boring? Will your email stand up to the mobile competition?

Your consumers are using applications that are always up to date with trends, styles and creating the most user friendly experience. Make sure your emails are just the same.

Don’t be another dud in the trash can!

Overall Email marketing is still a a great method to reach your customers!

You just need to pay attention to what your market is absorbing and be ready to compete! With the cool applications drawing them out of their inbox, you need to provide content they WANT to stay and experience. If you focus that, customers will look forward to your next email .

Who is your Email actually Marketing?

Let’s make cookies!

So, I would have to say that I am more than a novice chef. I LOVE to cook and I love to eat! Some of my favorite cookies aren’t even baked, I just love the dough! But when it comes to digital marketing, there is a a different kind of cookie and there is also “dough” involved in using these cookies.

I Like this kind of dough!
And, I like this kind of dough!

It’s obvious that both of these doughs are appealing, but when it comes to digital marketing one important component is digital cookies. These are comparable to a tracker for your online travels. Your computer stores these cookies to use as a marketing tool to convert you into a customer. How does this work?

About a year ago, I got the cutest sweetest dog. I brought him home when he was 8 weeks old. One of the first things I did was potty train him. I have hardwood floors throughout my home, and I also have an area rug in my living room. During this potty training phase, let’s just say that occasionally, Rocco my dog would mistake my area rug for grass. I would clean the rug as best as I could, but once that dog was completely trained, that rug had to go! One of the easiest ways to find a new rug is online shopping- who doesn’t love a little shopping! So I searched for several things relating to area rugs and several different websites.

This picture of my Rocco who used to think my rug was a spot to go potty is strictly for cuteness and attention!

As I was checking my emails the next day, several photos of rugs as advertisements came up on the right hand side. I had been retargeted! But it worked. I clicked on a rug and it to me to their website where I spent a good amount of time searching for the next perfect area rug for my living room. I researched for the right size of rug, what colors I wanted, and if I wanted a loop rug, shag rug, or a wool rug. This is the moment that the Zero Moment of Truth came in…and in in the end the marketing did not get me to become a customer. I ended up buying my new area rug locally at TJ Maxx. I signed up for Wayfair emails during my search, but I have since opted out. They did NOT stick to the once a week rule with the email blasts.

What does the future of cookies and retargeting look like? There could be a new sheriff in town when it comes to tracking user interests. PID is aan identifier that tracks users across several devices including desktops, mobile phones, and tablets.

Google seems to be the king of the internet and digital marketing in my opinion. They are taking steps to block third party cookies. The digital world is constantly changing, so it is no surprise that other avenues for collecting consumer data is evolving and being developed constantly.

“It is predicted that in the future, the online advertising industry will be looking at streamlining the types of data they obtain and use”

The end of retargeting through cookies: What does the future look like for advertisers? . (2020, March 04). Retrieved July 03, 2020, from https://www.yieldkit.com/news/retargeting-alternatives/

These new ways of targeting the consumer will likely be more complex, but in this world, they aren’t going anywhere, just evolving.

These methods of retargeting typically come with a cost. The cost can vary based upon the methods used. Google, the king of the internet offers advertising options that you can pay per click. In my business, we are currently not paying for these methods. We are putting ads on google for free. I get my insights to see how many people click on these ads, and I will say that the numbers are not astounding. I get phone calls weekly of solicitors promising me more presence on google and higher SEO. That is why I am trying to learn more about digital marketing. The average price I am getting quotes is more than $1,000 a month. We currently are doing well with the clients we have organically, but the real estate market can change at anytime, so I am trying to stay ahead of the game.

“You can’t optimize what you don’t measure. SEO requires a basic understanding of Google Analytics (or equivalent) to know which pages to optimize and which are performing strongly” (Brown, 2020)

I am a numbers person. I track all of our teams data. If they need to know their numbers for sales, units, production, finances, I am your girl. The next step in my career is gaining a better understanding of these analytic numbers. If it were up to me, I would be calculating the ingredients on making my next batch of chewy goodness. But I will have to save that for the weekends, and after I’m done with this course.

Brown, J. (2020, June 04). 11 Do-it-yourself SEO Tips to Save Money. Retrieved July 03, 2020, from https://www.practicalecommerce.com/10-do-it-yourself-seo-tips-to-save-money

Let’s make cookies!

OMAHA, OMAHA! OMAHA!

Future NFL Hall of Fame quarterback Peyton Manning had an infamous saying when he was changing the play. After reading the defense, he’d yell at his teammates, “Omaha! Omaha! Omaha!” While Manning was an elite player, he isn’t the subject of this blog. Future blog possibly, but not this one. No, the winner of that prize is one of my favorite companies, Omaha Steaks, and how they rule the game of email advertising. Prepare to crave some red meat.

I had only really heard of the company through a few podcasts I listen to, the Talk is Jericho pod for example. Halfway into an interview with some celebrity, athlete, or whoever, Chris Jericho (professional wrestler, rock star, etc) would plug the carnivorous company. I’d be tuning in at the gym, and all of a sudden my mouth would water like crazy. But, I would shrug it off, as I do most podcast sponsors.

During the quarantine however, I was doing a lot of online shopping, like most of you. Whether it was Amazon, Wish, or Walmart, there was nothing that could calm a day like a glass of vino, and endlessly browsing stuff you didn’t need. Amid one of these sessions, I had a TIJ podcast blasting on my speaker, and heard an advertisement related to Memorial Day and Omaha Steaks. Something about saving on an order, great deal, and firing up the grill. I checked out the meaty website, and was floored by how clean, and neat it looked. I read up on a few reviews to do my research, checking on price versus value. After going back to the site, I had an order placed. Right away, I was hit with a thank you email:

They really know how to hit.

I really shouldn’t be surprised by the finesse that Omaha Steaks does their online business. After all, they were early internet adopters. Using CompuServe, and eventually joining the Microsoft Network in 1998. Being ahead of the curve, and learning from their mistakes (if any) definitively advanced Omaha in the email marketing game. Their method of attack seems to be two fold: call to action and delicious photography. There are links for deals of the day, free shipping, and stock up sales. Accompanying each one is usually a beautifully cooked cut of meat.

Are you hungry yet? I know I had to scarf down a few pretzels to stave off the rumble in my stomach.

Omaha Steaks has perfected the Customer Relationship Management system to a “T”. In my example they generated the lead by planting the idea in my head with podcasts, but then nurtured that lead with an easy to use website. After that I essentially qualified myself by looking up reviews, and finding a package within my price range. Furthermore, I figured out the deals and promotional packages rather quickly, and decided to place an order for my parents! Seamless.

In the rare (meat pun) event that I browse the Omaha Steaks site, add something to my cart, and forget to complete the purchase, I get an email reminding me as such. Usually accompanied with a reminder of 10% off, free shipping, or what my Steak Lovers Rewards Program Points count is. It’s aggressive, but doesn’t come off as such. In all honesty, it feels like a digital butcher shop. For a company that’s been around since 1917, and still does a lot of mail order business, their online footprint and guerrilla email advertising is king.

Wow. Talk about about timing. Had to step away for a minute, as my order I placed a few days ago just came in, and I had to unpack it. See, I’m clearly going to be a lifelong user. Snookered, just like that.

In conclusion, as we prepare to take this literary filet off the grill for a five minute rest, Omaha Steaks is a cornerstone not just in the meat or mail order industry, but in the marketing industry. They do everything with excellence. Former fourth generation owner Fred Simon said this of the company:

“Big egos are not part of this operation. It’s cooperation and making the best decision for our customers and the company that are the driving forces behind any and all decisions at Omaha Steaks.”

At the end of the day, I feel this really applies to their marketing approach as well. Clearly they place a high value on growing a customer, helping the customer, and keeping the customer buying.

Until next time. I have some charcoal to light, and some sirloin to season…

OMAHA, OMAHA! OMAHA!

The Parchment Paper Parody

I’m approaching my mid-40’s which should tell you I wasn’t born into the world of readily accessible digital devices. Hell, I didn’t get my first home desktop computer until 2001…I was 24 years old! Yes, that means I had to endure the age of dial-up internet access through a single home phone line, the likes of which almost none of you will ever understand the pain of. My first cell phone didn’t come until four years later. That should give you an idea where I’m coming from when I talk about technology and everything associated with it. So, maybe you’ll appreciate this or maybe you won’t, but either way I’m sure you’ll at least be able to relate to this to the extent that it helps you understand the analogy and ultimately the lesson itself. Pushing on.

So as I’m reading chapter four of this week’s learning plan, I’m trying to soak up all I can about SEO. I’ve never before heard of this acronym (mind you I served twenty years in the active duty Army and I’m extremely versed in the language of acronyms) so I’m learning on two fronts here. At one point I seriously considered buying this book here (don’t laugh). It seemed the more I read about it, the more I second guessed myself and whether or not I fully comprehended what it is. At first, all I could do is picture very tiny little green men, armies of them, enlisted to sit inside everyone’s computer with a directory of the world wide web, reading everything you type into the search bar and turning your screen to the web page you’re looking for. Yes, my mind is warped. Don’t judge, my imagination was forged from an era where you had nothing, and were forced to entertain yourself. Anyways, after I accepted the reality that these little green directory armies did not exist inside people’s computers, I struggled to truly understand what search engine optimization is and how it works. Then suddenly it hit me. Parchment paper!

What will he search for next? We must direct our leader.

Forgive me, for what you are about to read did not take place in a digital setting, but for the purpose of analogy it was quite relevant as it helped me understand SEO. This was a real world incident which happened to me approximately seven months ago in November of 2019 at the local Walmart. To prevent plagiarizing myself, I won’t copy my entire facebook post to this blog post, but you can read the original post in it’s entirety at this link here. What follows next is a summary.

So there I was, at home, the week before Thanksgiving when the wife asked me to simply go to the store to buy some parchment paper. The task sounded simple enough as I have always prided myself on having the super husband ability to find an item and be out of the store in under five minutes, unlike my wife who will spend three hours walking around and not leave with half of what she intended to. I digress. Little did I know this parchment paper journey would completely and forever tarnish my personal success record of the individual store-to-door dash medley. I know from personal experience, generally speaking, stores stock their items by category, which I relate to keywords and search strings online. Knowing that parchment paper is used for “baking”, I went to the “baked goods” aisle expecting it to be on an end cap or a bottom shelf next to the tollhouse morsels and sugar. Nope. Next I thought it might be in housewares where they sell “baking utensils” and “baking pans” and stuff like cookie sheet pans. Nope. I sucked up my pride and did the forbidden husband thing that is never to be spoken of, and I asked a young female store associate for directions to the parchment paper. She gladly and excitedly directed me to the hunting supply aisle of sporting goods. I though this was weird at first because, well, I’m a hunter and I’ve never ran into housewives in the hunting section buying parchment paper. But I thought maybe I’d simply never noticed it before and checked anyway. Well, nope again. I found butcher paper for wrapping animal meat obtained from hunting. No parchment paper. (Apparently the girl was too young and hadn’t baked a day in her life; I should have asked the older lady in the clothing section.)

“Things should not be categorized simply according to what they are made of , but also by what purpose they serve”

– Most husbands shopping for wives

Well, after being passed around store a bit and scouring every key word I could think of for related items, I was finally directed to the paper aisle. Duh! Parchment “paper”. Why didn’t I think of that? An entire aisle dedicated to “paper” products. Cups, plates, towels, napkins, toilet tissue…you name it, if it was a paper product then it was in this aisle. I’m such an idiot! But alas, in the end I found the wife’s beloved parchment paper just in time for Thanksgiving. Oh, get this…do you know what sitting immediately to the left of the parchment paper, on the same paper shelf, in the same paper aisle? ALUMINUM FOIL! This blew my mind. Naturally, the next question I immediately asked myself was, “why isn’t the butcher paper located here?” Maybe that would help future husbands find their wives’ parchment paper, sitting next to the wax paper, and butcher paper.

Next time I will shop at Costco. They get me.

So in order to sum up this long story, it really made it click when I was reading about SEO and how keywords can effect how things are placed in search result rankings when looking for something online. Sometimes how you think of something can effect the associated keywords you think of to find it. So when optimizing your webpage or product to appear in front of your customers on their webpage, you must think like all of your customers and their unique individual associations, which may effect terminology and therefore effect what is listed in the results, and where. Think not only of the housewives, but also the hunters. Now this makes sense to me. When you want someone to find your aluminum foil, put it in the baking aisle? Just kidding.

The Parchment Paper Parody

Who cares about digital marketing?

Business has only two functions – marketing and innovation.

-Milan Kundera, Novelist, Playwright and Poet

Anyone who wants to buy or sell anything today needs to care about digital marketing. Whether it’s a physical good, program, cause, or idea, if it needs an audience, then it needs marketing. Since we live in a digital age, at least some of that marketing campaign needs to be digital.

As a marketing professional working in the year 2020, a big part of my job involves digital marketing. If I had to break it down, the percentage of digital vs. traditional marketing would be about 80/20, respectively. I work for two organizations, but my job duties are pretty similar for each. In addition to creating content for our marketing, I also manage our websites and social media.

The field of marketing has evolved greatly in the last 10 years. When I was pursuing my bachelor’s degree 10-12 years ago, I took one digital marketing class. It was an elective. It was also a very high level class that touched on the basics of website creation, SEO, and the brand new field of social media marketing. I recently found some old notes from the class and had a good chuckle at how outdated the information was. For instance, we talked about MySpace marketing, and Facebook’s “wall.” (All the youngsters can ask a parent what those things are.)

Old computer word processor.
How do I get the MySpace up on this thing?

About a year ago I was planning a career change. I had been working in merchandising for 8 years, and I finally realized that it wasn’t the right fit for me anymore. I started searching for marketing jobs and quickly realized that my experience was nearly worthless because I didn’t have experience with digital. I had never managed social media, SEO, or worked with Google AdWords or AdSense. Nearly every available job listed some combination of those three skills as required experience. Clearly my schooling was out-of-date, so that wasn’t worth much either.

Thankfully as a graphic design student, I was able to find a couple of jobs that were heavy on the content creation and were willing to help me learn the rest. Sadly I had to take a huge pay cut since I’m basically back at entry level, but I’m sure what I’m learning will make up for some of the loss in income. All the schooling in the world won’t make up for real world experience, so having this outlook definitely helps. I’ve already learned quite a bit, and I feel much more confident that I’ll be able to find a great job in my field when I’m ready to move on from entry level.

My personal experience with digital marketing is a little broader. I started my first blog in 2012 and have since written 5 others. I had a decent following on at least one of them, and had a pretty solid social media presence. However, as my life changed, so did my tastes and my blog topics. Because of this, I have taken all of my blogs down and don’t have any active blogs at the moment. I do have another one in the works though.

I am a certified personal trainer, nutrition coach, and life coach, and I’m working towards a certification in mat Pilates. I intend to use these skills along with what I’m learning at NWTC towards an online coaching business with interactive paid courses. Since the business is primarily online, it will be extra essential that I am able to effectively use digital marketing.

In addition to these skills, I sell my design services online as well. Most of the job boards like Fiverr.com and Upwork.com are garbage because the good jobs are few and far between. Everything else is cheap job posters with no budget working with content farms bidding for jobs at ridiculously low rates. It is very difficult to be competitive as a new designer in these markets, so I’ve been trying to build up sales on my own. I’m not great at leveraging social media and digital channels to sell my work, so it’s been slow progress. I’m really hoping that my job experience and schooling will help me grow there as well.

Every marketing professional will tell you that digital marketing is here to stay. It is a vital component in any business’s marketing plan if they want to appear legitimate. Since people are primarily glued to their devices these days, in order to reach them that’s where the marketing needs to happen. As this marketer can tell you, don’t get left behind! Jump on the digital bandwagon, and keep up-to-date on the trends and practices, so you don’t find yourself in a rut in 10 years having to basically start from scratch.

Who cares about digital marketing?

Digital Marketing To Me

The Winning Formula For Successful Digital Marketing in 2018

Digital marketing today has taken on such a drastic form compared to the way marketing was before! I recently took a class called Personal Brand Development and in that class we learned that digital marketing does not come only from FaceBook and Twitter. LinkedIn is a form of digital marketing for yourself! Yes, that’s right, I learned that not only has digital marketing changed the business world but it has also changed MY world!

Maybe it's worth it after all: Duke study shows how LinkedIn helps ...
LinkedIn is a website where people can create a professional profile and connect with people they both know and don’t know. This website is used for employers and employees alike to learn and understand more about the people around them.

I love the way that I can create a profile for my professional being that is totally separate from all of my personal life. I can, of course, include information that is personal but that is not really what this space is for.

LinkedIn is a way to market my being as an employee! I can direct potential employers to this page and they will see my education history, volunteer experience, connections with potential references. This is a marketing that will allow me to brand myself and show off! I am a product and I want to put my best foot foward after I graduate and this looks like the best way to do it.

We get off to a bad start with the preface proclamation that ‘What makes digital so exciting is that it’s happening right now’

In an article by Neil Morris about digital marketing he explains that there are some very familiar patterns we have been falling on which could be harmful. When he says that we get off to a bad start with the information about how it is happening right now, he means that is a trap we fall in. We all know that it is happening right now, no one disagrees with that. The problem here is that it is ALL happening IMMEDIATELY. Who needs all of that at their fingertips RIGHT NOW?

Have you ever seen something go viral that was so detrimental for a person’s career that they were never heard from again? Take for example Myka Stauffer. Don’t recognize the name? I bet you will when I explain what she just went viral for. She ‘rehomed’ her adopted son because his needs were ‘too great for her’. This is a case of digital marketing backfiring. She gained sponsors and made so much money off her blog and then BAM. It was all gone before she even knew what happened. Yes this is all happening right now, but is that always great?

Digital Marketing has become such a part of our everyday lives that people are lining up around the block to learn how to do this. All you have to do is search in google for the term and a million (well not exactly a million but you get the point) links show up to help people learn how to use it. This new tool is E V E R Y W H E R E and its time to get on that ship!

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

That quote comes from one of the first links that pops up when looking for the simple term digital marketing. That website will go through all of the basics for this and teach you how to go about using it for your advantage. Most sites will be the same but have different wording. This is a huge step in terms of mobile use and people are ready to get moving toward a new age of marketing. Look and you shall find all the resources you could possibly want, just make sure they are accurate.

TO SUM IT UP

This new world is exciting but can lead to downfall pretty quickly. Digital marketing can work for or against you depending on how you use it. LinkedIn can help you find employment and further your career and connections. But social sites such as FaceBook and Instagram can drag you down faster than you can say the words ‘social media empire’. This new world is exciting and full of promise but so far, only the lucky have been succeeding.

Do you have what it takes to create a social media dynasty? Can you succeed over where many have failed? Take a look at Instagram and search for your favorite color. I bet you’ll find hundreds, if not thousands, of failing shops and links to Etsy. While it may look easy, this is HARD. Get ready for plenty of stressful nights, pulling your hair out, because you can’t see what you’re doing wrong. And you may not be doing anything wrong at all.

Digital Marketing To Me

I’m Addicted to Football (and someone you know is too).

Summertime, summertime! Normally around the middle of June the National Football League is dormant, and quiet. Organized team activities (OTAs) have wrapped up, and NFL players/coaches are sent home for roughly eight weeks. Its the sports equivalent of the dark side of the moon. Radio silence, and nothing but darkness…

But wait! At the end of July, NFL Training Camp begins! Huzzah, the day is ours football fantatics!

https://www.krmg.com/news/national/photos-nfl-training-camp-2019/t5BC4m3u8BHmFk7nLXgj8J/

But alas, our country, our world is still dealing with elements of quarantine, and a pandemic due to Covid-19. Because of this, the NFL off-season has been thrown off its axis, with mere hope existing that training camp and the regular season can go off without a hitch.

I feel starved for some football. My kingdom for a single snap of football. I’d watch the Detroit Lions against themselves at this point. Seriously. But not all is lost, I promise. For if you love football, join me in endlessly looking at both the NFL’s mobile app, and desktop website. The NFL site (nfl.com) and app employ excellent writers that do a great job of churning out content. Marc Sessler in particular puts out weekly articles, and they always feel fresh.

Since I absolutely love football, and the aforementioned site/app, I will be reviewing both for this blog. Let’s begin with the website, shall we?

When you go to the NFL website, one is instantly hit with a beautiful color scheme: various shades of blue, red, and white. The NFL logo, or shield has used those colors throughout the league’s history. , so naturally the website would use the same colors. It creates a great aesthetic.

There are ads, to be sure, but the site does a good job of tucking them away or making them minimally invasive. There are no annoying pop-ups (do those even exist anymore) to cause you to leave the site and never comeback. The site is excellent at letting one know the basis of a headline/article. There are zero headlines that read, “This Quarterback Hates a Coach, Click to Find Out!” Whether you are trying to look up a certain player, statistic, or even purchasing tickets, nfl.com is very user friendly. Minimal complaints here. When I go to the website, I get information quickly, and easily.

I was unable to find when the NFL app launched, but I know I’ve been a user since 2013. I was delighted to find that I could easily access the same articles while on the go, that I could if I was on my laptop.

While the site might not change very often the app seems to change once a year, or twice a year, depending on how close you pay attention. The updates usually happen after the NFL Draft in late April, and sometime during the NFL regular season.

As much as I love the ability to check out articles and news easily, I do have some grievances with the NFL mobile app. For a long time, it was not indicated if a headline was in fact a headline to read, or if it was a video. I’d see a headline regarding Aaron Rodgers, and get mega excited. I’d click on it only to find that it was a video. And my sound was on full blast. And also, the video started with an advertisement for car insurance. Great. This dental office was start quiet, but I guess everyone is going to be staring at me.

The other issue is picky, and I realize that. But I am a blogger, and must get it out there. For a long time, the app had minimal or hard to access fantasy football news. There would be a stray article or video, but for the most part, you’d have to go to the NFL Fantasy Football app.

Oh, and for those that don’t know what fantasy football is, don’t worry- those of us that play don’t either.

At the end of the day, my preference most likely lies with the app. I love the the feel and look to nfl.com, but I find my time in front of a computer screen to be far and few between these days. If I am on my trusty laptop, I’m usually doing homework, and shouldn’t be looking up Tim Tebow’s career stats anyways. The app is easy to use, and I really can’t remember the last time it let me down.

If this was an official website review blog, I’d give it an official score. The NFL site gets 3 and 3/4 stars, with the the app receiving 4 1/2 stars. Until next time readers!

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I’m Addicted to Football (and someone you know is too).