Social Sharing- YouTube Edition

There are over 1 Billion YouTube Users. 1 Billion. That’s about 1/3 of the world population that has access to the internet. Out of that billion, about 50 million of those users are creating content. With that astronomical amount, how does one channel stand out from the next? It might be different depending on who you ask, but for me there are a few aspects that make me “hit the subscribe button.”

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I am very active on YouTube. I go on it multiple times a day to watch my favorite YouTubers, to which I am subscribed to. If you don’t know what subscribed means in terms of YouTube, it means that every time they upload a video, I get a notification for it. This is critical for channels because it increases the level of engagement they get. In the YouTube World, the more subscribers you have, the more views you get, and the more money you make.

So what makes me click the subscribe button?

  • Consistency– if I am subscribing to a channel, that means I want to them to be active and uploading at least once a week
  • Relatable– I like to share similar interests, tastes, and hobbies
  • Intriguing– I want to watch someone who inspires me and who I find interesting. It’s fun to get new ideas and inspo from someone who motivates you
  • Entertaining– I love watching videos that have cool new music, unique editing, and are captivating to watch

With that being said, here are my current three favorite YouTubers.

Emma Ellingsen

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Baseline: I watch Emma Because she is hilarious

Emma Ellingsen is a Norwegian Youtuber who’s channel took off once she announced she was transgender. She usually uploads once a week (which I’m always waiting for) and basically just films her everyday life. Some videos she cooks, some videos she travels, and others she is merely cleaning her room. That might sound boring, but what makes her videos so entertaining is her humor ( I actually laugh out loud) and the quirky way she edits. Emma also has an Instagram, but I prefer watching her videos on youtube because it shows her personality.

Margot Lee

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Baseline: I watch Margot because I get inspired from her

Margot Lee is a college student at Syracuse University in New York. She mostly films her college life, but incorpates health, wellness, travel, and fashion. She consistently uploads at least once a week. What I like about Margot is that she edits her videos in a very creative, artistic way that I don’t see a lot of other YouTuber’s doing. She incorporates snippits of vlog footage with montages, and I really like that balance. I always feel inspired when I watch her vlogs, because they are in a style that I find intriguing. We share a lot of the same interests including fashion, traveling, and blogging. Not to mention we are also going for the same degree in college. Margot also has an Instagram, Facebook, and blog.

Shane Dawson

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Baseline: I watch Shane because he knows how to entertain and audience

Shane is someone who has been big on YouTube for a while, but I only just started watching him recently. I started watching him when he started making what I would like to call guilty pleasure videos, aka videos I find interesting and entertaining but at the same time I’m like did I really just spend a half-hour of my time watching that? This would include conspiracy theories and a docu-series about digging into other YouTuber’s lives and scandals. I don’t relate to him in any way, but his content is fun to watch and get’s you hooked.

 

Whether you want a laugh, some inspiration, or to binge watch conpiracy theories, you can find it all on YouTube. These channels are some that appeal to me, but you’ll find that every successful YouTuber has found their key to social sharing.

 

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Social Sharing- YouTube Edition

The World of Creating Content

In this world of digital cyberspace where the boundaries of what is and isn’t possible are constantly being pushed and questioned…there exists a space. Lot’s of space. Space that beckons, and calls out to those with more creative thoughts inside their brains than they know what to do with. I have been quoted as saying the following: “The internet is a dreamers revolution. One that holds unprecedented potential for many who wouldn’t get a chance otherwise.”  I find it to become more and more true as times goes on.  Finally the stage has been set for us users. After many, many years of paid programming television, movies and books that might only grab our attention due to their critical acclaim, and the Internet still being fairly young in comparison, we now have something. You see the Internet has evolved into something more than just a search engine that is used to hold large arrays of information. It has given us an opportunity. The prospect of creating content! Ordinary people like you and me can now create content to be displayed and mass viewed by a large audience! Now I know it sounds like I am a little late to the party with this article, but please hold any pending judgements you have until the end. For me personally, there are two main reasons I consider the user created age of the internet to be so awesome:

  1. We get to create the content. Duh. Dry humor aside I can’t underestimate how cool it is as a user to be able to decide and deem what I find important and am passionate about and be able to share that stuff over the web. Not only is that form of control nice, but it is able to put you in touch with like minded people from all niche’ corners of the internet. The internet brings like minded people together, and creating content on any one of the SM platforms is a quick and easy way to find yourself in the company of people who like the same stuff you do. I believe the appropriate term that people use to define this type of gathering is ‘community’.
  2.  The second reason this is awesome is because of the unyielding opportunity it provides. Both from a personal satisfaction standpoint (which we have already touched upon) and from a business standpoint. “But Kerage, isn’t the internet still a bit unstable as a business entity with platforms like YouTube? And I thought the point was to have fun and do what you love anyway?” Right you are dear reader, but just hear me out on this one. When I throw around words like ‘opportunity’ I mean that in the sense that the business side of things may not be clearly defined when you first start out. Let us use YouTube as an example. Many of the channels that I subscribe to started off with humble ambitions, or no ambitions at all. They just wanted to share what they were doing creatively with other people. That creativity and passion allowed their humor and charisma to shine through their work and gained them more followers. The followers helped share and spread the word of their content. Before they knew it, some of them had huge followings of fans, others gained business brand deals, and some even merged with larger companies to move on to more ambitious projects. The point of this is that you never know who might be looking at your content, and how they might react to it. That’s what I mean when I say unyielding opportunity.

All you need is a little know how and some elbow grease. I would encourage any of the creatively inclined to give this user content creation stuff a shot. Be it through YouTube, Google Plus, Facebook, Instagram, personal blog or website. For anyone struggling with this, I have a few references below that you may want to check out. One from a blogger named Brian Clark who has an excellent list of “22 Ways to Create Content When You don’t have a Clue.” And even further below that I will have a an article showcasing some examples on how user generated content is re-shaping the landscape of content marketing. Until next time ladies and gents. This is Kerage, signing off.

22 Ways To Come up With Content When You Don’t Have Clue

How User Generated Content is Changing Content Marketing

The World of Creating Content

Welcome to Social Media Content Management!

Welcome, welcome, welcome. If you have not done so previously, you have now entered the wonderful world of blogging. Can the backside of things look intimidating? Yes. Is there a lot of settings and tools? Yes. Do not worry though, this is your sandbox to play in and learn together. You will have specific capabilities as you will only need to be able to post blog entries, view comments, and in turn respond to those comments. Trust me, this will be fun.

Be sure to follow along on Blackboard for assignment details. As always, if there are any questions please do not hesitate in asking questions.

Now it is time to blog!

Welcome to Social Media Content Management!