I realize now that this post might date me, but yes, you read correctly, I grew up with a landline phone. I didn’t have an actual cell phone until I was 17, which I might add barely fit in my pocket, and I didn’t start using Facebook until I was in college. As a proud member of the Generation Y.2 club, which is also known as an “older” Millennial. I was born during a time where the growth of technology became rapidly fast and exploded, but fortunately for me, I was able to adapt quickly.
As I got my degree in Graphic Design, I figured I was set for life. I got a job in the print industry for a retail company, and I assumed my job was secure. Boy, was I wrong. My job was eliminated, so now what?
After searching around for jobs, one thing became evident; it was time for me to join the digital world. It wasn’t like I haven’t been exposed to digital marketing because I live and breathe it every day as a consumer by buying those shoes I had to have from amazon, or searching for the best salon around town or stalking my ex-boyfriend on Facebook. Ok, maybe that last one was a stretch, but you get what I mean.
Now I’m on the other side of the counter; I have to give my company a fighting chance in this ever-growing digital world. So what does that mean for me? There are so many avenues in digital marketing. Each channel serves a different purpose, and there are tricks to the trade. In my mind, digital marketing included setting up a business website, posting about events your company attended on Facebook, maybe setting up a LinkedIn profile, or sending out email blasts. Obviously, I am learning that this is just scratching the surface.
For me, I take pride in what I do for a career, so taking this class gets me one step closer to achieving my goals, which is to help my company succeed. My company has just introduced marketing initiatives to help enhance their position in the market, and that’s where I come in. Digital Marketing has the potential for opening up so many doors and brand new opportunities. As a fifth-generation company, we have to continuously improve and be relevant to all of our constituents, e.g., customers, employees, suppliers, and strategic partners.
One thing is for sure, nothing stands still, and our customers are continually evolving. But at a deeper level, so are the people who make decisions on behalf of our customers. Their organizational makeup has decision-makers turning over quite regularly, so the time to grab their attention and build meaningful relationships is limited. That said, we need to leverage technologies such as digital marketing to influence their opinions about our value and deliverables positively. Current and future generations are ever-changing in terms of what they value and how we need to reach them. So the challenge is, what is the best way to advertise to them, what creative leverage do we use to get their attention, and what role does Digital Marketing play in that equation.
I understand that there is a lot to learn in Digital Marketing, but one thing that forever stays the same; it’s the mindset in which you deliver your message. The customer always comes first, so you have to be willing to grow with them, learn from your mistakes, and be the solutions to their problems. What an exciting new adventure to be apart of!
I will leave you with this final thought.
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.– Marshall McLuhan