Charts Oh My

Charts, charts and more charts. Where do we start when we have to decide what chart is our best option for the information we need to share with others. Let’s look at just a few different options that would be my go-to for charts if I had to create one. https://www.beckon.com/bubble-charts-can/

Bubble charts are some people’s favorite types of charts to work with when it comes to comparing categories or dimensions. They are a fun shape and use normally 3 different sizes. If there are more things to compare you can change the color of them to make it easier to read and add more information to it. In order to be able to use a Bubble chart you need to have a set of values. The size of the bubbles goes off of the value data series.

Pie charts are a favorite of mine to use. It gives basic information when that is really all that is needed on certain items. Unlike the article below that they state that the pie chart is not a good option to use. It does give basic data and for what social media wants it for, the information you would get off it would not be enough to increase conversions or even be able to improve the websites. It is more for basic survey answers or to get a solution that doesn’t need a lot of data to accomplish it. https://www.djsresearch.co.uk/glossary/item/Pie-Charts-Market-Research

“We can chart our future clearly and wisely only when we know the path which has led to the present.” Adlai Stevenson I

The conclusion on the charts, I’m sorry but they do not excite me like the drive that we get when the product that we are marketing sells more than what we though it would. I am more of a non-profit marketing person. I like to get people involved more than finding out how much money we have made. The conversation rate is still needed for me along with charts to determine if the people using the website for information is increasing or decreasing.

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Charts Oh My

Marketing Analytics Terms(Chapters 9-11)

Being aware of marketing terms is important to be on top of your game as a marketer. So I will be going to go through some terms that stood out to me as I was reading the chapters and I felt that they were valuable to take note of.

Geofence

    Geofence description is basically in the name “fence” if you think about it what geofencing is creating a digital fence that incorporates a location or avoids a certain location. This technology uses GPS and RFID to establish the boundary line. This is commonly used for marketers to target their audience based on location. An example of this would be if a business purchased a Snapchat filter, to increase awareness and sales to the business. This is a great way to increase awareness but the filter will only be available at that certain location to be used on the customers Snapchat filter. This is just one example of what geofencing is in marketing but there is more ways that this feature is being used. Another example would be to send an app notification when the customer enters a business. This is used to trigger purchases and make the user more prone to making a purchase. I believe that geofencing is a powerful technology advancement and more marketers should take advantage of it. For more information you can click the link below. https://geomarketing.com/geomarketing-101-what-is-geofencing

Field Experiment

    A field experiment is essentially an experiment that is done in real time, this type of experiment is common in marketing as it is used to observe customer feedback. An example of this type of study would be giving specific chip samples at Costco. The customer feedback would be how many people purchased the chips after trying them. This would give feedback to the chip production company if people have a low or high purchase rate. This type of experiment can be very beneficial for marketers as it gives almost instant feedback and they don’t have to wait several months to see the customer feedback. For more information on the term you can click the link below.

https://study.com/academy/lesson/challenges-of-field-experiments-in-marketing.html

Natural Experiment

    Natural experiment is another type of study that marketers use to determine customer reaction to certain products/services. Although natural experiments in marketing take a different approach, and this involves the customer to not be in a controlled environment. It is called a natural experiment for a reason. An example of this would be to send a text message with an ad on a hair product for rainy hair days to a location where it is currently raining and then send that same exact ad to people that are located somewhere where it is not raining. Then observe the results of the experiment for this specific one, the business should evaluate if the weather impacts the sales at a specific location because of the weather. I think that this type of experiment is valuable as marketers want to know the response to the brand to natural factors.

Data Integration

    The next terms that I will be going over is data integration is basically a business combining several sources of data to put to use. This is important in marketing because the more information you have about the subject is usually best, especially if the information is coming from a few sources. This is very beneficial for marketers as they have access to a lot of information from one place without having to go to data centers around the world to get access to that information.

“The goal is to turn data into information, and information into insight.”

-Carly Fiorina

In conclusion all of these marketing terms are valuable and important to know in general bu they are especially important if you are a marketer. Knowing and taking advantage of all these tools and practices can help you elevate your marketing skills and succeed as a marketer.

Marketing Analytics Terms(Chapters 9-11)

Go Mobile or Go Home

Mobile marketing is the way to go now days, and it continues to evolve and grow. I’ve taken a look at some of the trends for 2019 and evaluated to see what I agree with and what I don’t agree with so much. This includes everything from video marketing, social media marketing, AI systems, and much more. Let’s dive in and break things down.

To start with, yes, I would agree that mobile marketing is definitely growing. I myself nearly live on my phone. I wake up, look at social media, use my phone to navigate on the road, text and call people, check emails, and so much more! Being a millennial, this is no surprise really though. I think the biggest thing for me lately is social media marketing. Facebook and Instagram is always popping up with stores I may like or stores I already shop at with certain product I may have been searching for. Social media marketing is great for boosting awareness for certain brands or companies, especially if they have a page to follow and keep up with products, sales, etc. The one thing that could change which was mentioned was how you shop from these links and such. Usually when a product is shown on social media, if there is a link, it just leads to the website. What if there was a different way to simply shop from the social media page, or at least make the checkout from there a bit easier.

Still sticking with social media a bit, video marketing is a big thing, and I agree with some of this. When it comes to Facebook and Instagram having their own sort of TV, I think this is unnecessary. I personally watch some videos that pop up on my feed or watch videos on YouTube. It is said that YouTube will continue to grow, which does not surprise me, but also other sort of live video streams and such like Twitch, which I thought gamers only used, and TikTok, which I wouldn’t think of a place to market necessarily. I do think live videos can be very useful on social media like Facebook. The boutique I currently work at, we have at least 1 or probably more live videos a week sharing what sale we having going on, new product, and more. This is a great way to show customers what is really happening and keep up with the company. I see a lot of independent distributers using live videos on Facebook to help show product and sell it directly from there, especially LuLaRoe. I think this is a unique but genius way to show things off and even make sales from there.

“Videos are the most consumed form of content across the devices. In fact, more than 70% of YouTube video views are via mobile.”

Now looking into more futuristic and crazier technology, AI and AR are going to be growing, supposedly, in the coming years. AI is Artificial Intelligence or smart speakers , like “Alexa” and AR is augmented reality. First looking at AI, I don’t think this will necessarily grow much, but again that is mostly my opinion because I have never really seen the point of these because everything they do can simply be done by one’s phone. Looking past that, AI will start to recognize what a shopping is trying to achieve when asking to buy something. An example of this may be certain brands of something they already buy like laundry detergent. Amazon is currently using AI to order things which can be helpful, but again, why not just use a phone to buy things. AR is something still fairly new to many but I can see this becoming a big thing. Ikea currently uses this to help people see what furniture from there may look like in their home. Being one that has worked in the home design industry, I can see this being very helpful, especially for people that have a hard time visualizing (which turns out is many). This can be used in many other ways, like in fashion and make up, to help visualize how things may look on ourselves without having to actually put anything on at all. Although, this may not be the most realistic way to look at things, it helps at-least get a better idea for something without actually having it.

To say the least, there is no way mobile marketing is dying anytime soon, it is high on the rise. With technology growing, and 5G on the way, we will have even more capabilies when it comes to getting what we want from our mobile devices. I’m especially excited to see things like AR grow and evolve and live videos as these will definitely help with my shopping!

Sources:

https://www.mobilemarketer.com/news/mobile-marketing-trends-2019/545329/

https://blog.markgrowth.com/5-mobile-marketing-trends-you-cant-afford-to-miss-in-2019-f71a7c31db5b

8 Mobile Marketing Trends and Predictions for 2019

Go Mobile or Go Home

6 Mobile Marketing Trends- Engagement Strategies

In this blog post I will be discussing the article of the 6 trends that will shape mobile marketing in 2019. The article states what they think will happen with mobile marketing for 2019.

Trend #1- Mobile Video

Mobile Video has made a big impact on 2018 and it is just gonna a bigger impact on 2019. It is just becoming easier with all the different social media platforms that are out there. I personally watch videos on my phone daily. Either on Facebook or Instagram. Those videos are the shorter ones that just show what they need and move on but the longer videos like on YouTube and Netflix I usually watch on my Macbook because then the screen is bigger and it is easier to watch because I don’t have to hold my computer.

When it comes to Facebook Watch and Instagram’s IGTV those should grow and be successful. They are struggling toto get going. I have never even hear of either one of these so that means they have not advertised them very often. Then need to get it out there and put in peoples feed so they can learn about what they all entail and grow. Both of these have an ability to grow but, they need to get the names out there so people do go find out what they are. They just need to promote more aggressively.

Trend # 2- Voice Tech

https://www.mobihealthnews.com/content/voice-tech-gearing-its-next-wave

Voice tech is like using Alexa or the Amazon Echo. I feel like people are buying these more often now once they see or hear someone else use one. I think they are pretty nice and very convenient. The smart speaker is just waiting there to help with something like play music or set a reminder or even ask what the weather is going to be like. I think this trend will keep growing and even more voice tech speakers will be created. I have a feeling Apple will come out with one at some point. It is nice because it is hands free and fast for everyone in this technology based world.

Trend #3- Social Commerce

In this generation social media platforms are just becoming the usual for marketing. Personally my newsfeed on Facebook and Instagram always has different ads to “shop now”. This makes shopping super easy and gets people to engage within different products that are trying to be sold. Most of the shopping online is a one step process and takes you directly to the page where you then can pick out what style product you want and then right then and there you can purchase it. I have clicked on an ad and it did take me to just the normal website and not product specific so then I had to sit and search for that product and by then I totally forgot what product I was looking for or found a different product I like. The one step process is way easier and I feel like more companies will focus more on that because it is easier and quicker.

Trend #4- Influencer Marketing

Influencer marketing is just going to keep growing and be used more often. Marketers will be looking more at influencers to help them grow but also focus on going small. They need to focus on the “small” which means touching more locally. Focus on specific areas rather than being very general. I feel this will work because the more specific you the the more people you can touch because they are focusing on different groups and communities.

Trend #5- 5G

With 5G it will make everything faster like downloads up to 10x faster. The faster speeds will make marketers be able to dig deeper into different things. This will also give a better experience for mobile users. 5G is also supposed to expand the amount of different games for mobile devices. It is predicted to be faster than 4G and grow with connected devices like cars, speakers, headphones.

Trend #6- AR

https://searchengineland.com/augmented-reality-now-280884

AR as known as Augmented Reality is continuously growing. It is so cool that you can mix the real world with digital just by using the camera on your mobile phone. I can’t wait to see where this takes the world and how much they will rely on it in the future.

Overall, I thought this article was very interesting and I did learn a lot while reading it. All the statistics were fun to read. I am excited to see where mobile marketing takes us even in 2019. It is fun to compare what mobile marketing was like even growing up to now. It is so different and is growing a very large amount.

” If your plans don’t include mobile, your plans are not finished”

Wendy Clark
6 Mobile Marketing Trends- Engagement Strategies

Engagement Strategies – Mobile Marketing Trends

For this blog post, I chose to review the article provided about six trends that will shape mobile marketing in 2019. The article itself opens by stating it is a “deep dive”, so let’s get into it!

The first trend that is mentioned in this article is the fight for mobile video dominance. As a frequent user of social media, I have witnessed how this is changing throughout the years. When Snapchat came out, they were virtually the first of their kind to offer a type of video communication that was fast, simple, and easy to use. Ads were introduced to Snapchat shortly after its genesis. They appeared in the “explore” tab of the app. They would also use celebrity endorsements by hiring celebs to promote a certain product using the tools associated with the app. Another mobile video platform that I see video advertisements on is Instagram. The similar tactic is used – the occasional commercial post with various celebrity endorsements sprinkled in. Here is a great article that talks more about advertising on Snapchat and how to do so.

The second trend mentioned in this article relates to the use of voice technology popping up in user’s household, specifically referring to products like Alexa or Google Home. From my personal experience, I didn’t see much of a use for these devices. I received one as a gift along with some programmable light bulbs to connect to the device. I just had to set up the Google Home using my phone and twist in the light bulbs. Overall, it has been a nice feature in my apartment, but it is not something that I consider to be vital. It’s convenient at times, but I can easily use other methods so I consider it replaceable.

The third trend mentioned in this article is social commerce: the new price of admission. This is referring to the fact that some platforms may charge you a fee to access them. As a currently broke college student, I tend to stay far away from these apps and opportunities because I don’t see it as a necessary investment.

delnext_blog_social_commerce

The fourth trend mentioned in this article refers to something I have already brought up within this post – utilizing social influencers for advertisements and paid promotions. I follow several “influencers” on Instagram and Twitter, and notice the paid promotion posts daily. Personally, I don’t get offended by people posting “too many” paid advertisements. I don’t take it too seriously and understand that part of being a content creator will mean sharing paid advertisement posts. Here is an article that explains the modern Instagram influencer.

The fifth trend mentioned in this article is appropriately about upgrading mobile devices from a 4G system to 5G. This means that download speeds will increase, among other things – providing for a faster and more secure access to data, apps, and the Internet.

The sixth trend mentioned in this article relates to augmented reality moving from apps to the mobile web. I personally find this trend most interesting and think that watching this grow will be a vital part of marketing over the next decade.

file-20181114-194494-1p82jkx

Engagement Strategies – Mobile Marketing Trends

Marketing Analytics – Chap. 9, 10, and 11 Glossary Terms

For this blog post, I’d like to take the time to go over a few glossary terms from the chapters we reviewed this week – chapter nine, chapter ten, and chapter eleven. I will be selecting two terms from the glossary at the end of each chapter and diving into further detail as to what they are and how they relate to our field.

Chapter 9

Geofence: a virtual geographic boundary, defined by technology on a mobile phone, that enables an app to know when a customer with a mobile device enters or leaves the defined area. I found a great article about what geofencing is – you can access it here. Geofencing is used in marketing when location specific offers are available from certain stores or organizations. For example, you could walk past a certain display in the mall and then get a notification on your mobile device providing you a coupon to that specific display. 

After-only design: a single outcome is measured only after the participants have been assigned to condition. This term was a bit confusing to me because of the wording. I found it hard to differentiate between different types of experimental projects and designs, so this was something I looked further into. Here is a great article that goes deeper into two main types of experimental design. 

Chapter 10

Autonomous media buying: marketing platform that performs digital media buying on behalf of clients. This term was particularly interesting to me because it helped me understand the different ways artificial intelligence can be used. When you first think of artificial intelligence, what immediately comes to mind are things like robots or self driving vehicles. However, autonomous media buying is a different type of artificial intelligence that can eliminate certain busy work out of an organization’s day to day processes.

Albert-AI-Programmatic-Advertising

Machine learning:  application of artificial intelligence that allows systems to automatically learn and improve without actually being programmed to do so. Machine learning is another aspect of artificial intelligence I hadn’t fully understood. When I think of artificial intelligence, what first comes to mind is the idea that we can create programming to do specific tasks for us as humans that make our jobs easier. Machine learning is a perfect example of that. I can imagine in settings like factories or warehouses, artificial intelligence with this type of capability is what creates better productivity and product advancement. 

Chapter 11

Commercial data visualization tools: online or desktop software packages that offer a wide range of options for data visualization for a price. There are various ways to create data imaging and presentations when necessary. One that I frequently use in my job would be Microsoft Excel. The capability that you get just with using Excel is enough to fulfill what I need it for. However, in broader roles with more job responsibility, there will be other tools available the have more capabilities. A common software that was also mentioned in our chapter is called Tableau. Tableau is based in Seattle, Washington and was created in 2003.

375px-Tableau_Logo

Heat map: graph that displays information as a map in which variables are represented using colors (with red typically used to depict the highest intensity of the variable). From a purely aesthetic standpoint, heat maps are the easiest for me to interpret and understand in my personal experience. I think the visuals that heat maps can provide are very powerful and striking. When you used alternating colors, you can grab the audience’s attention and really make a point. By associating color with your product or presentation, your audience will be able to easily associate variables and contribute to your conversation. 

In conclusion, the terms and phrases we have covered in the last three chapters have related to data visualization, artificial intelligence, and experimental design. But utilizing these concepts, we are bound to make ourselves better marketers and provide capabilities that can advance our organizations and ourselves in this field. There are many options for each term that allow the user to be creative and independent in the marketing process. By allowing ourselves to open up and learn about new processes, we can only advance the future of marketing and have a better grasp on how to prepare and change our business plans in the future.

Marketing Analytics – Chap. 9, 10, and 11 Glossary Terms

Vocab Blog Post #4- Marketing Analytics

I am back everyone!! I am here today to explain some of the vocab words that stuck out to me through chapters 9, 10 and 11. I am going to do the vocab words that I struggled with understanding or words that I did not know.

Before-After Experimental Design

A before and after study measures at two different times. The first time point is before the study starts. The second time point is after the study starts. The goal of this design is to examine if the exposure has changed over time.

The first point is the “before” and the second point is the “after”

For this experiment design you compare subjects before and after they get treatment. This is the most popular evaluative method that is used. This is popular in clinical studies to see what a treatment does before and after.

Advantages:
  • Overcome ethical concerns
  • Low cost
  • Convenient
  • Simple
Disadvantages:
  • Lack of comparison or control group

Within-Subject Design

This a type of experimental design in which participants are exposed to every treatment or condition. This is also know as a repeated- measures experimental design. It compares two or more different treatments.

Advantages:
  • Group differences
  • High Variance

A within- subject design is generally more powerful and more likely to detect a treatment effect.

A within-subject design can also help reduce errors associated with individual difference. With this design all individuals are exposed to all levels of treatments, so individual differences will not change the results. Each person serves as his or her own baseline.

Data Integration

Is the combination of technical and business processes used to combine data from sources into meaningful and valuable information. A complete data integration delivers trusted data from various sources.

Integration begins with the ingestion process and includes steps like cleansing, ETL mapping and transformation. Data Integration enables analytic tools to produce effective business intelligence.

Advantages:
  • Improves collaboration
  • Saves time
  • Efficient
  • Reduces errors
  • Delivers more valuable data
Disadvantage:
  • Data from legacy systems
  • Data from newer businesses
  • External Data
  • Keeping up

Swarm Intelligence

Is a branch of intelligence that discusses the collective behavior emerging within self organizing societies. This is a field of biologically inspired intelligence that is based on the behavior of social insects like ants, bees, wasps and termites.

Advantages:
  • Flexible- They respond to internal and external challenges
  • Scalable- From a few agents to a million
  • Self-organized- The solutions are pre-defined
  • Speed- Changes can be fast
Disadvantages:
  • Behavior- Difficult to predict the behavior from the individual
  • Sensitivity- Even a small change can lead to different group behavior
General Swarm Principles:
  1. Proximity- The basic unit of the swarm should be able to respond back to changes to interactions.
  2. Quality- Swarm should be able to respond to quality factors like safety of location
  3. Diverse- Swarm should not be concentrated in a narrow region.
  4. Stability- Population should not change its mode of behavior every time the environment changes.
  5. Adaptability- Swarm is sensitive to changes in the environment that result in different swarm behavior.

Box-and-Whisker Plot

A box-and-whisker plot is a convenient way of visually displaying data through quartiles. The lines that extend parallel from the boxes are known as the “whiskers”. Which are used to indicate variability outside the quartile. Outliers are maybe sometimes plotted as just individual dots that are inline with the whiskers. Box-and whisker plots can be drawn horizontal or vertical.

Some observations to look for are…

  • What the key values are.
  • If there are any outliers and what the values are.
  • Is the data symmetrical?
  • How tight is the data grouped?
  • If the data is skewed and in what direction

The best time to use a box-and-whisker plot is when you have multiple data sets from independent sources that are related like..

  • Test scores between schools or classrooms
  • Data from before and after a process change
  • Data from duplicate machines manufacturing the same products.

The procedure to develop a box-and-whisker plot comes from 5 different statistics

  1. Minimum value- smallest value in the data set
  2. Second quartile- the value below which the lower 25% of the data are contained
  3. Median value- the middle number in a range of numbers
  4. Third quartile- the value above which the upper 25% of the data are contained
  5. Maximum value- largest number in the data set.

“Marketing without data is like driving with your eyes closed”

Dan Zarella

Overall, all the chapters had some great terminology that was used and I learned a lot with just getting to understand the vocab and just knowing what the words means makes the chapters easier to understand.

Vocab Blog Post #4- Marketing Analytics