The world of Ad Preferences

We all know what ads are right? Those annoying little things that pop-up everywhere, or the ones that are constantly in our feed showing up with things we might buy. Well, those little things have preferences, and they try to know us by what we like, post, and interact with on various different social media …

The Evolution of Digital Marketing: From Elmo Videos to Smart Strategies

When I was three, my favorite videos were Elmo's World. I remember when Elmo’s giggles and Big Bird’s adventures kept me glued to the TV screen for hours. As Gen Z, we watched our favorite Sesame Street videos over and over until the VHS tapes wore out. But there was something different about our childhood …

Why Facebook?

Facebook is a social media platform that was founded by Mark Zuckerberg and was launched in 2004. It was initially created for Harvard students, but eventually expanded to other universities. After, it expanded to anyone who was of the age that Facebook required for people to be. Facebook allows users to create profiles, share updates, …

Instagram vs YouTube: The Ad Apocalypse

Ah, the great debate: Instagram or YouTube? Which platform is better in the world of advertisements? No one wants ads but who is willing to give up their scrolling? I am not a big user of Instagram; YouTube is my fix! First off, Instagram is the land of perfectly curated photos, influencers, and, of course, …

Do Ads Actually Work?

When it comes down to ads, it can be highly effective if executed strategically. It plays a significant role in raising awareness, generating leads, and producing sales for businesses. The outcome of an ad depends on many factors. Such as the quality of the content, targeting, timing, and the platform selection it is on. If …

Navigating the Digital World

In the universe of the digital world, where many users utilize the web every day, businesses are constantly striving to be seen and known. Digital marketing is seen as a tool for guidance through the digital realm. Its importance is overlooked at times, despite its high influence on our daily lives and the way people …

Why so many???

For this assignment, I decided to use the Instagram portion of the accounts center. I probably use Instagram slightly more than Facebook and even though both are used multiple times daily, I think the Instagram one is probably more accurate. It is interesting to compare the two. They are mostly the same but also have …

Unlocking the Power of Influencers in Social Media Marketing!

Understanding the influence of influencers in social media is crucial for marketing students. These digital trendsetters dominate platforms like Facebook, Instagram, Pinterest, YouTube, LinkedIn, Snapchat, and TikTok, shaping consumer opinions and purchase decisions. Let's delve into their impact and explore strategies brands can employ to leverage their influence. Social media has become ingrained in daily …

Adertainment

Browsing through social media, you find a video you want to watch as you're watching the video all of sudden an AD interrupts your what???? Your funny video, your "this is getting good" video, your "I need to make that recipe video. Whatever video you're watching or doing on the social media platform you're on, …

Past Ads I Have Seen

I decided to go into my Instagram and check out some Ads I might have looked at in the past without even realizing it. I would say I use Instagram somewhat often but I do not usually look into Ads. Sometimes when I am scrolling through the home page an ad will show up but …