Life Style Blogs: They are basically Pinterest

Cara Loren:

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Cara is a life style blogger, owns her own clothing line, mom and wife. She has 858K followers on Instagram, 77,237 followers on Pinterest, 51,620 subscriber on YouTube and 27,207 likes on Facebook.

Cara posts about fashion, beauty, fitness and lifestyle. Also, she posts the cutest and eye appealing photos that make you wish you were her. One thing I really like, is the variety of content. Being a bigger person, I can’t wear the same clothes as her but I can follow her fitness tips and recipes. I also, really enjoy the beauty posts and YouTube tutorials.

 

Amber Fillerup Clark:Screen Shot 2018-10-19 at 9.18.09 AM.png

Amber runs Barefoot Blonde. And I am obsessed with her. She just recently visited Vermont and wrote a blog post about it! You can check it out here. One thing I like about Amber is that she has a section in her blog called ‘contributors’. This is where she features other bloggers post that is specifically for her site.

Amber has 1.3 million followers on Instagram, 29,679 likes on Facebook, 232,567 subscribers on YouTube and 33,200 followers of Twitter. She attracts her fans by fashion, hair, her family and their travels around the world.

I follow Amber because she is literally my Pinterest board. I really love her style and find it similar to mine. She also gives great advice to mother’s out there.

 

Callie ThorpeScreen Shot 2018-10-19 at 10.13.53 AM.png

Based out of London, Callie is a plus size fashion blogger, but what makes her unique it her ‘Confidence Corner’ she has on her blog. She has this section in her blog to help people boost their confidence no matter the size. I have been following her since she got engaged. I was able to relate to her on many ways of being a plus size bride.

Callie has 200K followers on Instagram and 2,358 subscribers. She mainly uses her Instagram to promote her blog. On Callie’s blog, it is easy to shop her looks and helps me discover new brands.

 

Why these three are my go to.

I follow these three ladies because of the way they approach themselves. They aren’t pushy. They want people to relate to them and don’t over use hash tags either. They also are very engaged with their fan base. These ladies are real and are very vulnerable. Not to mention, they are the real life version of Pinterest.

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Life Style Blogs: They are basically Pinterest

Social Sharing- YouTube Edition

There are over 1 Billion YouTube Users. 1 Billion. That’s about 1/3 of the world population that has access to the internet. Out of that billion, about 50 million of those users are creating content. With that astronomical amount, how does one channel stand out from the next? It might be different depending on who you ask, but for me there are a few aspects that make me “hit the subscribe button.”

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I am very active on YouTube. I go on it multiple times a day to watch my favorite YouTubers, to which I am subscribed to. If you don’t know what subscribed means in terms of YouTube, it means that every time they upload a video, I get a notification for it. This is critical for channels because it increases the level of engagement they get. In the YouTube World, the more subscribers you have, the more views you get, and the more money you make.

So what makes me click the subscribe button?

  • Consistency– if I am subscribing to a channel, that means I want to them to be active and uploading at least once a week
  • Relatable– I like to share similar interests, tastes, and hobbies
  • Intriguing– I want to watch someone who inspires me and who I find interesting. It’s fun to get new ideas and inspo from someone who motivates you
  • Entertaining– I love watching videos that have cool new music, unique editing, and are captivating to watch

With that being said, here are my current three favorite YouTubers.

Emma Ellingsen

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Baseline: I watch Emma Because she is hilarious

Emma Ellingsen is a Norwegian Youtuber who’s channel took off once she announced she was transgender. She usually uploads once a week (which I’m always waiting for) and basically just films her everyday life. Some videos she cooks, some videos she travels, and others she is merely cleaning her room. That might sound boring, but what makes her videos so entertaining is her humor ( I actually laugh out loud) and the quirky way she edits. Emma also has an Instagram, but I prefer watching her videos on youtube because it shows her personality.

Margot Lee

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Baseline: I watch Margot because I get inspired from her

Margot Lee is a college student at Syracuse University in New York. She mostly films her college life, but incorpates health, wellness, travel, and fashion. She consistently uploads at least once a week. What I like about Margot is that she edits her videos in a very creative, artistic way that I don’t see a lot of other YouTuber’s doing. She incorporates snippits of vlog footage with montages, and I really like that balance. I always feel inspired when I watch her vlogs, because they are in a style that I find intriguing. We share a lot of the same interests including fashion, traveling, and blogging. Not to mention we are also going for the same degree in college. Margot also has an Instagram, Facebook, and blog.

Shane Dawson

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Baseline: I watch Shane because he knows how to entertain and audience

Shane is someone who has been big on YouTube for a while, but I only just started watching him recently. I started watching him when he started making what I would like to call guilty pleasure videos, aka videos I find interesting and entertaining but at the same time I’m like did I really just spend a half-hour of my time watching that? This would include conspiracy theories and a docu-series about digging into other YouTuber’s lives and scandals. I don’t relate to him in any way, but his content is fun to watch and get’s you hooked.

 

Whether you want a laugh, some inspiration, or to binge watch conpiracy theories, you can find it all on YouTube. These channels are some that appeal to me, but you’ll find that every successful YouTuber has found their key to social sharing.

 

Social Sharing- YouTube Edition

Social Sharing

What is Social Sharing?

Basically is when a company/brand share what their website is all about, through their owned social media networks. This is an effective way to promote their products as this can drive traffic to their social media, and have conversions. Also this gives a company a platform to share how the product can be use or give the consumers ideas. The link below goes a bit more in depth on what is social sharing and how it’s beneficial.

https://www.bigcommerce.com/ecommerce-answers/what-is-social-share/

Now I will be discussing a few clothing companies that participate in social sharing and have caught my attention because they do an excellent job on it and I think everyone can learn something from their social sharing skills.

Forever 21

Forever 21 is a widely known retailer for young women and men. It seems like this company is targeting their consumers widely through different platforms for example they are active on Youtube, Instagram, Facebook, Twitter, and Snapchat. Although they have the largest amount of following through their Facebook and Instagram which is around 15 million followers for both. This is most likely due to their consumers being highly active on these social network. Although, it seems that the sharing of pictures and videos is the most effective way of sharing their content because consumers can visually appreciate what their brand is all about, without having to read through it. Though these social media platforms it shares different type of content like style inspiration, relatable memes for followers, current store or online site events, and more!

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https://www.forever21.com/us/shop

Missguided

Missguided is a clothing brand that originated in the UK and they are known for eye catching pieces. On their social media they share images of influencers wearing their clothing pieces. Also they share when they have sales, and have a lot of giveaways. Although what’s interesting is that they also post beauty content that doesn’t relate to their website products. They post constantly on Instagram, Facebook, and Twitter. I believe that they chose the right social media platforms to share their content, as they are trying to reach young adult females. And they share high quality content that their consumers find interesting.

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https://www.missguidedus.com/

Nasty Gal

Nasty Gal was founded by Sophia Amoruso in 2006, and it has been growing pretty rapidly since then. They currently have over 7,000 post on their instagram feed because they post frequently. As well as their other social medias like on their facebook, twitter, pinterest and youtube.  As I compared both feeds of Nasty Gal and Forever 21 I came across the fact that they are similar in some aspects. For example they both have memes or relatable quotes about life. These post do not have much to do about their website. I think these post are made to make their followers feel that their social media is relatable to their life. I actually believe this is a good strategy to gain followers and gain attention. As I that the memes/ quotes usually get noticeable more likes and comments than post about clothing pieces.

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https://www.nastygal.com/

In conclusion these brands understand well what social sharing is and they are great examples to take in consideration when looking for social sharing examples.

 

Social Sharing

Social Sharing

Definition of: social sharingsending photos, videos, product recommendations and website links to friends with social networking accounts. Twitter and Facebook icons appear on most every website; however, there are numerous other venues where information can be shared. https://www.pcmag.com/encyclopedia/term/64594/social-sharing.

A few of my daily favorites are below:

I started following Sandi Krakowski when I saw a sponsored ad Facebook for a social media seminar she was advertising. I liked the way she presented herself in a down to earth way. She is experienced in training people in marketing and business strategies. I also love her hair! Her website is http://www.arealchange.com. Sandi has a lot of free social media training material and blogs that really change the way you think about the possibility of starting a successful business without a lot of start-up money. Sandi shares her content of Facebook, Twitter, Instagram and Pinterest.

Spectrum Reach Logo                                              https://www.linkedin.com/company/spectrum-reach

I follow Spectrum Reach Marketing and advertising on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6453678217046958080, . They offer unique and effective advertising solutions to local, regional and national business customers. Their posts are informative and help keep marketers and advertisers informed of  new and innovative digital and cable advertising solutions. Spectrum Reach shares content on LinkedIn, Facebook, Twitter, Instagram.

SalesFuel

The first email I see in the morning is from Salesfuel Today, http://salesfuel.com/sales-triggers-identify-major-opportunities/. Salesfuel offers daily tips on what to do and NOT do increase sales and sell smarter. The tips are usually a 2 minute easy read, informative and things you can incorporate into your everyday routine right away. Salesfuel shares content on LinkedIn, Facebook, Twitter, Vimeo & YouTube, https://www.youtube.com/channel/UCh-kdXBnek3hlsQqFF3sm-w.

Social sharing is a huge part of my everyday life and something I look forward to. I keep up with friends and family primarily on Facebook and Instagram multiple times a day. I search for recipes, party and decorating ideas on Pinterest. Professionally I am on LinkedIn during the workday networking and occasionally sharing blogs and sales material. The wealth of information available today is both amazing and overwhelming.

 

 

 

 

 

 

Social Sharing

What is Social Sharing? And 3 Companies to Learn From

content-sharing

What is social sharing?

Social sharing is the practice of sharing content from a website on a social media site or application.

So why is it important?

Three companies that use social sharing to their advantage are Choice Music, KCON, and KORE LIMITED.  I have listed their website and social media links at the end of this post.

Choice Music is a music store in Koreatown, Los Angeles that specializes in Kpop music and merchandise. They mainly use Instagram and twitter to post on, but they do have Facebook as well.  Choice Music shares content about merchandise from their store, contests, inventory and store updates, and funny, relatable posts about concerts and news happening in Kpop.  They share a lot of video content on their Instagram page.  Videos include store and inventory updates from the owner and unboxing videos of merchandise.  Unboxing videos make you able to see what comes with the product and how it looks before purchasing and helps take away that slight buyer’s remorse a customer may have after purchasing the product.  They also make posts very relatable when talking about new concerts.  They also run a lot of contests to get their fans involved with them.  The respond to comments and direct messages as well, making them very engaging with their fans.  They also have a loving nickname for their fans called Choice Gang.  If you go to their twitter account, Choice music has a much snarkier/sassy tone when posting.  They post a lot more humor related content on twitter and do a lot of product reveals and contests through Instagram.

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KCON is a convention that specializes in all things hallyu (Korean wave) for the last 4 years.  This includes: music, movies/dramas, food, skincare, fashion, and more.  They have conventions in New York and LA over the summer.  It’s a convention by day and concert by night holding 2 nights of star studded concerts.  They post on mainly on Instagram, twitter, and Facebook.  They tend to post a lot of video content on their social media sites, especially when announcing artist and special guests for the convention.  With special guests they can put five guests on one video to reduce the amount of content that gets shared, and prevent them from seeming annoying.  They also use Facebook live to live chat with fans of the convention to announce artists, special guests, and more for the conventions.  Doing this they are able to answer questions directly from the viewers.  Leading up to the live chat they also post hints on their Instagram story to guess the artists being announced.  They make sure they provide the detailed information about the convention, such as ticket prices, ticket sale times, and convention times through photos shared on social media as well.  By sharing information this way with pictures and videos, it’s much easier for the fans to understand and engage with the content, and also be able to share the content themselves.  There are a couple of downsides with this company’s social sharing.  The first one is that during the off season of the convention, they share less content.  Most of the content being shared is throwback content from the conventions.  The second downside is that they share all the same graphics to every social media site.  The only thing that is different from what is posted on other social media sites is their Facebook live chat.

KORE LIMITED is an urban and street-wear style clothing brand that celebrates Korean culture and lifestyle.  Because they are an online only store, social sharing is huge for driving sales.  They mainly post on Instagram and Facebook, but they do have a twitter account as well.  Since this is a clothing brand, the main things that are shared are their products.  They use high quality photos and models for showing off their products.  They even did a photo shoot in South Korea.  They also share sneak peeks of new seasonal lines and collaboration designs that are coming out.  When they announce a new look book has come out on their website, they share a link and make it easy to see what new products are available.  Contests are run and shared every once in awhile too.  You have to comment and like the post that was shared, and follow KORE LIMITED and potentially another company’s page.  Recently they ran a contest with Choice Music to win a free sweatshirt from them and a free BTS album from Choice Music.

As you can see there are a few things that these three companies do to increase the quality of the content that they post to their social media.  They use photos and videos to engage their audience and make it easier for their fans to read.  They also run contests on their social media channels to promote products, and also other company’s when collaborating on a contest.  They share detailed information about products or events coming up. The final thing is that they are very interactive with their fans and followers.  Interacting on posts really helps build rapport for the company with their fans.

 

Choice Music:

KCON:

KORE LIMITED:

What is Social Sharing? And 3 Companies to Learn From

Social Sharing

Social Media Influencers

These days, social media is what everyone is on. YouTube, Twitter, and Instagram are three of the most popular social media platforms with thousands of creators looking to gather and entertain an audience. Almost any platform now is used as a blog. Here are three influencers making it big in the social media scene.

YouTube – Shane Dawson

Shane Dawson is a writer, producer, and comedian. Most known for his YouTube career on channels ShaneDawsonTV and Shane, he started off his career 10 years ago with comedy skits featuring most, if not all, characters played by himself. Many of these videos are now deemed inappropriate and controversial in today’s society. This being said, his videos are now focused on popular conspiracy theories and most recently, he started making series. With these series, his goal is dive deep into social influencer’s lives to show a more personal side.

Despite having over 17 million subscribers, he actually does most of his interactions and social sharing on Snapchat (@lolshanedawson) and Twitter (@shanedawson). He shares opinions and reacts to feedback on Twitter while he gives a sneak peak into his daily life on Snapchat. He also does a great job of showing what happens behind the scenes of his videos on Snapchat.

Check out his latest series here!

 

Twitter – Adam Ellis (@moby_dickhead)

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http://www.twitter.com/moby_dickhead

Adam Ellis is a former BuzzFeed writer. He is most famous for his viral story, Dear David. This thread of tweets from Adam went viral due to its creepiness and frightening photos/videos. The story started off with him explaining a series of nightmares he had been having about a boy with a dented head coming to visit him. This boy’s name was David. You are allowed to only ask Dear David a couple of questions, no more than two. Stubbornly, Adam asked Dear David a third question, and that’s when the horror all started.

This story is told through various tweets with evidence of Dear David being photos/videos from Adam’s phone during the night. Adam, an avid traveler, was on the road during parts of this story, which meant there was always a cliff hanger as the Twitter community waited for him to be able to update on the haunting. This was a great example of how to capture an audience and how to keep them sticking around for more updates.

Instagram – Jessica Universe (@jessicauniverse)

Jessica Universe (17), a popular Asian-American social media influencer, became popular after she posted memes and comedic videos of her ranting as well as short makeup tutorials. Now with over 271,000 followers on Instagram, Jessica is a role model for young girls and boys struggling with mental illness and insecurities. Although young, Jessica is someone many people look up to due to her positive captions and storytimes.

To express her emotions and to share the thoughts of a young teen to people around the world, she published her first poetry book about a year ago called, Fake Deep. She also has an active music career on soundcloud and a YouTube channel where she shares beauty tutorials.

http://www.instagram.com/jessicauniverse

 

Social Sharing

The Three Social Media Diamonds in the Digital Rough

Social media is one of the most effective platforms to spread content for individuals, celebrities, businesses, and journalists.  Twitter is the site I turn to whenever I hear about sports or national news related.  ESPN creates reports based on tweets from Adam Schefter and Adrian Wojnarowski, CNN creates reports based on tweets from politicians and government officials, and both large and small businesses/organizations now realize that social media is a platform to sell products, generate leads, and build their brands.  Social media can also be extremely helpful for websites/blogs that earn a revenue on boosting users and conversions.

There are three websites/blogs that, in my opinion, utilize social media platforms in successful ways:

  1. Spotify

Spotify is a subscription-based music provider.  They provide content about new music being released and specifically how to sign up for a subscription for their services.  I believe they use Facebook, Twitter, and Instagram.  I think they share their content better than others because they use influencers… like Def Leppard (below)… to promote their company/website.

Spotify1

I think the content they share is better than other music providers because they are constantly sharing deals for students or families.  The current campaign they have running posts 15-20 second videos from well-known artists.  I think I like this more because it provides clear information in a compact post.

2. Bleacher Report

Bleacher Report shares content specific to sports-related news and they mix in some pop culture.  I believe they share their content on Facebook, Twitter, Instagram, and Snapchat.  I think I enjoy how they share their content more than other sports news outlets because they don’t spam you with the same information from multiple accounts like some others do (ESPN, SportsCenter, etc.).  In my opinion, they also convey humor better than ESPN and other news sources.

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I think how this content is shared affects how I like, share, or click on it because I like connecting humor with sports.  I also think they share content that is interesting and not as “fluffy” as their competitors’ content.

3. The Dodo

The Dodo is a feel-good website/blog that posts heroic and heartwarming stories about animals of all kinds.  From adoption videos to a story about a dog saving his owner from a fire, The Dodo is successful in making people pause from their stressful lives and remember that there is good in this world.  I believe they mostly share on Facebook, however they might use Instagram and Twitter, as well.

Dodo

I believe they are successful in their content because most people enjoy stories about animals.  Their content appeals to people’s emotions and that will sometimes cause them to like or share more than other content such as divisive political memes.  I think when The Dodo switches from a news article to a video, it provides diverse options for their followers.

In total, I’m not sure if there is any one specific way to share content.  I think all digital marketing is trial and error.  Even for the most experienced marketers, social media is a process.  In order to become successful, you need to be persistent and believe in the content you are sharing.

The Three Social Media Diamonds in the Digital Rough