There are many forms of digital marketing. Digital marketing can be categorized into social media marketing to search engine optimization for a website to creating a website. Whatever your definition of digital marketing is, the importance of it for any business is a must.
Traditional marketing is still effective and efficient, but digital marketing trumps it as digital marketing can greatly impact your business in the digital world. It allows to your customers and new customers to see you from the comfort of their home or car if within range of your brick and mortar business.
The benefits of digital marketing is overwhelming.
According to NewsAnyways(https://www.newsanyway.com/2020/02/18/digital-marketing-is-important-for-your-business-and-here-is-why) , Its affordable. Its inexpensive than traditional marketing because it doesn’t include anything physical logistics and tools. It requires the customer to have a cell phone, laptop, tablet, or desktop computer. Most consumers have one if not more of these items. The website for your business or resume can be do it yourself or professionally made. Either way, it’s a way to get your business recognized in the digital world allowing your customer to view you 24/7.
Not only is it affordable, but its accessible from any phone or laptop or tablet. The accessibility is from a website or a social media platform which costs pennies per day or nothing if on a social media platform allowing the customer to discover your business.
As more and more people join social media platforms, people are expecting small businesses to be more accessible other than calling you such as Facebook Messaging or Twitter Direct Messaging allowing for a real-time customer interaction. The interaction allows the customer to feel important while still able to continue to other tasks especially if they have children.
There are so many great benefits of digital marketing. Whether yourself the business owner do it yourself or hire a professional to manager the business digital marketing/social media marketing, it must be strategic plan or try to keep up with the best practices.
Marketing in the digital world changes that it can keep anyone on their toes especially small business owners who have to have two choice of DIY or hire a professional. Search engine optimization (SEO) hasn’t changed much, but strategies are consistently changing. If you don’t keep up with the changing times, you will be left in the dust with nothing but sand falling through your fingertips.
Here are some tips from BestTechie (https://www.besttechie.com/digital-marketing-best-practices-for-2020-and-beyond/) to keep up with the changing times of the digital marketing world. The first tip is personalizing the user experience allowing the marketing tactic to engage their audience and convince them to make more purchases. This also allows the consumer to feel in control with a sense of involvement.
The second tip is the interactive content. This content allows the consumers to be interactive in the form of quizzes, polls, and contests since 91 percent of buyers want more interactive content online. Another form is shoppable posts allowing users to purchase items through social media posts. The post cuts through the noise of all other social media advertising.
The third time is marketing automation. Marketing automation is going be the best choice for someone who can nurture a lead, visitor tracking, or content management. The automation can allow the user to ask questions getting a real-time response for Facebook Messenger. Automation is going to continue to grow and will continue to trend in the coming years. Its already taken off and you might not know if you are talking to a bot or a real person because the algorithms are getting more advanced.
The fourth trend is customer privacy and security. Customers want to verify the website is going to protect their personal data and credit card information when purchasing a product or service online. Its important for businesses to keep up with the latest security updates.
For instance, if the business has a wordpress website, make sure the software auto-updates to latest updates. Or if you have a template or software to create the website such as DIVI, keep the software up to date. At the same time, make sure the software is compatible as well because you don’t want the potential customer to have a bad user experience because the webmaster or small business owner forgot to verify the compatibility.
Security updates are critical because there is so much news about identity theft and data breaches, brands need to invest in internet protection to verify the information is secure especially for regulations like GDPR and CCPA. Laws like these keep the awareness for businesses and customers.
These are some tips on keeping up with the best practices for the year of 2020. If you follow these practices, it will help you come closer to your goals by staying ahead of the competition.
In conclusion, the importance of digital marketing for any business plays a huge part in their marketing goals. Its affordable and practical for any business to be involved in some kind of digital marketing whether it’s only a website or if they choose to include their business on social media platforms. The importance also integrates with the key practices of digital marketing to help any business become successful in the digital world.