Class Reflection

Introduction
Being a 7 week course, I still took away a vast amount of information that is now retained knowledge and plan on implementing on my current career. Starting this class, I had a small idea on what type of outlooks I would partake in and upon class completion I now have a better idea on what kind of work is possible in digital marketing. Staring Digital Marketing I  I had hopes of growing my clientele by mainly social media marketing and networking but it is so much more.

Implementing
I am excited to expand my horizons compared to what I had originally expected to gain. Yeah, social media marketing is still a priority, but I have also learned that there are many other platforms to pay attention to. Although I am brand specific through my employer, I am still my own skill set and figuring out how to set myself apart from competitors.  While branding myself as an individual, I now take into consideration keywords and hashtagging to be searchable and relevant. I have also become familiar with the importance of tracking analytics also learning of different tools to do so such as hootsuite and sprout. In this class I have also come to learn that I am not limited to just posts on social media. 

Conclusion
With the comprehension of digital marketing, I can potentially plan events, or lead my current employer and even other salons and businesses in the marketing world. My favorite take away from this class is learning in depth of the keyword considerations to stay relevant and searchable. Now I have to decide how to utilize my time between being a behind the chair stylist and digital markerting.

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Class Reflection

Value in Digital Marketing

The value this class provided me with was exceptional. With taking into considerations the different classes I have taken for my Marketing degree, this one by far related the most to what I am doing and where I am going. I would have found it so much more valuable if it was offered in person only because I thrive in the classroom setting but – it is what it is. The content this class offered helped to bring everything together. The keywords, and SEO, and websites, social media, email marketing, and how it all works in conjunction with each other.

My favorite portion of this class was the Email Marketing (chapter 8). Simply because that is the area I know personally that I could grow and improve a ton in. I think personally I have a really good grasp of the surface level of the other chapters. But to me, email marketing was an entirely new monster so it was awesome to have a resource to understand that better. The key takeaways that I got from this chapter specifically were

  • How to capture emails to create an email list
  • Create valuable content / segmentation
  • How to measure success
Image result for quotes about email marketing
https://www.saasemailmarketing.net/articles/best-email-marketing-quotes/

In addition to the email marketing portion of the class content, there was a ton of other really valuable information that I will be using in the future. Onsite SEO was a game changer for me and was where a lot of my knowledge that came from outside of class started to click together. It REALLY came together when doing the final project where we had to go through so much information to get the most valuable keywords.

“The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.”

— Cyrus Shepard

In addition to the content, I loved how updated the Stukent platform is overall. Although I would have appreciated it in person, it was still all very relevant information which I think is difficult to stay relevant because of how quickly digital marketing changes. I appreciated it more because it was platforms I use daily so I had the opportunity to test and implement exactly what I was learning in Google Search Console, Google Keyword Planner, etc. See more about both platforms below:

Image result for SEO

In conclusion, I found Digital Marketing 1 to be a really significant and help me to bring it all together. When I look over all of the courses I have taken so far, this one definitely transfers the most to my career and is something that I can implement immediately. I love the fact that this is something I can easily use in my personal business which will help to achieve my personal goals.

One question that I have, that I don’t think really has a viable answer, is where is all of this going to go? The web design, social media, SEO, email marketing, etc. Right now I feel like we are SO advanced how is it possible to get better than this. I can’t predict the future, but I have such great feelings about this because when people actual use the internet for good, so much good can come from it. Freelance artists, small business owners and entrepreneurs all have such amazing power at their finger tips to leverage these robust marketing mediums and grow their business exponentially – I can only imaging what this will look line in 3, 5, 7 years. I’m looking forward to it and cannot wait to watch my business grow through the changing trends.

Value in Digital Marketing

Digital Marketing Takeaways

Although I was knowledgeable about social media and how to market through those channels, digital marketing taught me so much about SEO (on and off-site), analytics, display advertising, email marketing, and web design on desktop on mobile platforms. This course has not only made me think about the way I am targeted by business ads but also how our team at work can better target our client’s potential customers. 

Some of the significant takeaways I had were the key performance indicators and how they can vary from site to site. They are broken down by five categories which have their own key elements businesses should pay attention to:

Image via https://android.jlelse.eu/15-mobile-kpis-every-developer-needs-to-measure-right-now-b1cf1cc8b707.

Retail KPIs – A retail website’s KPIs reflect how successful it was at selling products. 

Sessions – want to increase as each visit could be a possible sale.

Conversion rate – sites want this to be a high percentage since it means users completed a transaction.

Average Order Value – sums up the average amount of money made by a transaction. 

Revenue Per Session – the amount of profit made by session on the website. 

Lead Generation KPIs – Although users can’t complete a transaction through a lead-generation website, it’s still important to keep an eye out or possible conversions – which is a generated lead in this case. 

Users – Important to have numerous people/users rather than one person have various sessions.

Conversion Rate – Generated lead that could vary from calling the company or filling out a form on the website

Close Rate – Percentage of leads that convert into profit. **Rate is EXTERNAL to website. 

Closed Deal Value – Closed deal average. **EXTERNAL to website.

Revenue per Session – Can track externally and provides value to the business

Media KPIs – Media websites are able to generate revenue through their advertisements they feature; they keep track of traffic generation and how engaged the visitors are when they visit. 

Sessions – Repeat sessions are beneficial whether it’s from the same or new user

Average Page Depth – Indicator of user engagement and good content integration

Average Session Duration – Goal is to maximize users and keep them on the page 

Conversions – Email sign-ups or purchase of a premium membership 

Social Media KPIs – Similar to media, social sites gain profit through advertising. Their main concern is user engagement, but their key performance indicators are a bit different. 

Conversions – New account registrants.

Posts – user-generated.

Reposts/Likes – media consumed.

Average Time Spent on Site – Measurement of content consumption

Search Engine KPIs – The purpose of a search engine is to give the best list of content available to users. 

Searches – Instead of users or sessions, the goal for a search engine is searches

Conversion Rate – Hotel, flight, or rental search engines gain commission on conversions made 

Average Page Depth – Goal is to minimize rather than maximize APD because it wants to provide the best content first rather than a few pages deep. 

“What gets measured, gets managed”.

– Peter Drucker (source: https://android.jlelse.eu/15-mobile-kpis-every-developer-needs-to-measure-right-now-b1cf1cc8b707)

Another significant learning experience was email marketing (who knew it was more than just spam and receiving confirmation emails?) And contrary to the popular belief, it’s not going anywhere and is predicted to increase over the next years. Marketers should truly work on making emails a good and rewarding customer experience rather than an annoying pest that could cause negative effects like unsubscribing or worse–not even opening the email. 

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

Source: https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/

The email content that should be considered is more than just the subject line (although it’s still important.) Here’s a list of what a marketer or business should review before creating the email: 

CONTENT – Consider what will actually be in the email (more than just words.) What are your business goals and how will your customers help you achieve them? Is it retail sales, lead generation, online media or B2B services?

TIMING – If your company is unsure when the best moment is to send out an email, be sure to test out a variety of times or days. Try early in the a.m., mid-day, late afternoon, evening, or even during the late-night throughout the week. Review these metrics then move forward with the time frame that received the most opens and clicks. But if you’re still unsure, try this Tuesday out and see how it goes. ⬇

Tuesday is the best day of the week to send email (according to 10 email marketing studies).

Source: https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics

SEGMENTATION – Create distinct lists to create personalized emails that will create a better response which results in higher conversions or open-rates. This segmentation can be based on client behavior such as past purchases, adds to cart (but did not convert), location, demographics, device, demographics, and customer preferences

SUBJECT LINE – This significant piece of content will determine whether the opens, ignores, or deletes the email. Make sure it’s thought about thoroughly because if it doesn’t cause an open conversion that means everything in the email is nearly futile. Don’t be afraid to experiment and test out different subject lines to see what wording your client reacts to the most. These parameters can range from text wording or even adding or excluding an emoji. 

LANDING PAGE – Most users are looking at their email on their mobile. Keep in mind that the landing page is optimized to be mobile-friendly so users will likely continue to stay on the page rather than exit out immediately. Marketers should also make sure that whatever button they click on leads them to the page it said it would! 

There is still so much to discover from testing with different businesses and audiences, but this class has prepared me to do things the right way rather than trying to figure out why people aren’t completing the end goal I’m aiming for. Now I can effectively measure campaigns across a variety of platforms and website types and see where I or a business would need to improve. Overall, I’m incredibly excited and am looking forward to applying what I learned from digital marketing!

Digital Marketing Takeaways

ZMOT in My Life

Introduction

The Zero Moment Of Truth, or ZMOT, plays a huge part in our decision making even if we don’t think it really does. I personally have used it many times and have not realized it myself. After watching the video, I realized I use this on almost anything I buy.

My Experience With ZMOT

One circumstance I have used this is buying a head unit for my car from crutchfield.com. I’m sure you’ve probably seen in my past posts about me buying, or talking about buying, from that website. I keep going back to them because they are such a great example for almost anything to do with digital marketing. Anyway, I’m going to get back on track. When I bought my head unit, I did some extensive research on what the product was and who it was made by. I wanted to make sure that it was a company that made quality products and had happy customers. I wanted to make sure of this because obviously you don’t want to buy a product that’s just going to be a piece of junk, which I think everyone can agree with. I did research on both Crutchfield’s site and on Pioneer Audio’s site and I was liking what I was seeing. I read all of the customers reviews and I also liked what I was hearing there, as it was receiving very good reviews from people that were putting them in vehicles just like mine. I felt that I could take the customer reviews more serious because they obviously aren’t going to say that the product is great when it’s actually crap. A customer is going to tell the truth no matter what because they either want to display how happy they are with the product or say how much of a piece of junk it was. In this process I would also look at other head units to compare other products to the one I was thinking about getting. Some things I considered were:

  1. Reviews
  2. Price
  3. Compatibility with my vehicle
  4. Was there a sale?

I considered compatibility with my vehicle a little bit later than one might think because I wanted to make sure it was A) a good product and B) within the price range that I was willing and able to spend. If it was within those two guidelines then I would consider buying it with a sale as an added bonus, however, if it did not meet those guidelines then I would pass that product by and move onto the next.

Conclusion

In conclusion, I could, and will, use the ZMOT model in the future as much as I possibly can because I like to know what I am buying. Like I have stated before I don’t want to go buy some hunk of junk. I want to buy a good quality product that I know is going to work for me and what I need it for. I will always do as much research I can on a product to make sure it is absolutely what I want/need.

ZMOT in My Life

What Will I Take Away?

Introduction

Over the past 7 weeks we have covered a lot of items on how to make your digital marketing campaign successful. It makes it hard to pick out just a few things that I think I am going to take away and use the most. One of the biggest things I think I am going to take away from this class is the true meaning of Digital Marketing and what is all involved in it. Another thing I am going to take away from this class is the impact of a good email marketing strategy.

What is Digital Marketing?

When I first started this class, I thought Digital Marketing was just the social media side of marketing. While this is partially true there is a whole lot more that is involved in digital marketing. It ranges from social media, to email, and even to using search engines to get your website more views. It’s crazy to think I thought it was just social media related items. I guess whenever I thought of email marketing, I never really associated it with digital marketing, but it makes so much sense now. I am so grateful to have taken this class and learned about how much really goes into digital marketing. I really liked learning about how to make your site more prominent in internet searches. A crazy stat that I found on hubspot.com is that Google is responsible for more than 94% of total organic traffic. This means that people are finding your site without you having to pay for any extra boost of your website. This also means that Google is by far the leading search engine used.

Google is responsible for more than 94% of total organic traffic.

hubspot.com

An Effective Email Marketing Campaign

Another thing I am going to take away from this class is how to create an effective email marketing strategy. One big thing I have found, even when just going through my own emails, is that you don’t want your email to be really cluttered with stuff. You want it to be simple and to the point. You also want it to be eye catching and something that people are going to be interested in, not just some random stuff that you know people don’t care about. I think email marketing plays a huge role in digital marketing as well. I think this because almost any website you go to typically asks if you would like to sign up for email notifications about sales or any other promotions going on throughout the website. With this you almost always end up creating an account which they also use to your advantage, by sending you emails when you leave something in your cart. I have gotten plenty of emails from websites saying, “You have left these items in your cart. Would you like to purchase them?” Or if I have items in my cart, they may also show me suggestions on other things that I may want to buy. For example, I have been looking at some accessories for my truck, like new taillights, and when I opened my email today, I saw new suggestions on some taillights to check out.

Conclusion

Overall, I am very happy I decided to take this class. I have learned so much in the Digital Marketing field and I cannot wait to put my skills to the test in my career. To reflect I think the two biggest things I am going to take away from this class is getting a better understanding of what is all involved in Digital Marketing, and also learning the impact of email marketing strategies and learning how to make an effective strategy myself.

What Will I Take Away?

My Digital Marketing Impressions

Being in the Homestretch

At this point in my life, I have completed two whole years of college at Northeast Wisconsin Technical College, and now I am going to be graduating this December for an associate degree in Design and Graphic Technology. I have taken many courses throughout my journey all relating to the designing and printing aspects when it comes to graphic design; however, after those courses were done I was still lacking the knowledge of how to effectively market my own design work. I was able to take some sort of marketing course a while back that gave me an understanding of what marketing was and how it works, but in the end I really wanted to know how to share my own art pieces to the public. This is also important because in our ever evolving society, everyone has some form of online presence, and because I’ve never been a person who favored social media, getting people to identify me online has always been a difficult process.

However, now that I have taken “Digital Marketing 1,” I now have a deeper understanding on how to search for websites, as well as have a better understanding on the sciences and analytics that are used to determine which websites are favorable more than others. I will admit that even though I have taken an “Online Media Design” course in the past, and with it had a good understanding of how a website should look like, I was still able to learn a lot of knew things from this course alone that will help me prepare myself for the future.

By taking “Digital Marketing 1,” I’ve learned to taken a closer look as to how people optimize their websites for their audiences in order to keep them engaged.

What Will I Take Away from This Course

Being the person that I am, I tend to look into situations in order to understand how something works, or how I can improve and make it better. I am thankful enough that I have been able to learn things from this course that related to this goal. From my previous “Online Media Design” course, I already knew about the importance of a homepage, or landing page in this case, and how something like this is suppose to get your attention and keep your customers engaged. However, after taking “Digital Marketing 1,” I’ve come to realize that it takes more than just a landing page and some fancy graphics in order to become a popular website for others.

That being said, one of my favorite topics that I will take away from this course is SEO (search engine optimization) and the overall analytical side when it comes to making sure your website stands out the most on the SERP (search engine results page). As stated way back at the beginning of our class textbook, the goal of SEO is so that your content is the result of many different search queries – and even better, to be the top result on many different searches. This is just a simple definition, but if you want to learn about the more complex topics of SEO, I recommend you use the link below.

https://www.bruceclay.com/seo/search-engine-optimization/?gclid=EAIaIQobChMIttz4wOeU5QIVHyCtBh1GNQ6JEAAYASAAEgJiOfD_BwE

Considering that I don’t have much of a presence on social media, being able to use different tools to help optimize a website are highly recommended. Depending on the overall goal of the website, I do know that one thing is always clear, when trying to find a target audience, the content itself should always be able to express awareness, interest, desire, and action.

Once you have a clear goal on what you want your website to express, one of the most major steps that I got out of this course is the process of finding and selecting keywords. Using basic keywords to associate with your website will help with your search engine optimization because above all, most SERPs that show websites to be the first option have to do with relevancy and popularity of some sort. The process of selecting keywords can be a complex and difficult process to handle, especially if you don’t have the right tools.

“As thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if you’re a beginner just on the tipping point of actually getting it.”

Anna Crowe

Today in most cases, the most common tool used for keyword optimization is “Google’s Keyword Planner,” but there are also vast majority of other tools as well, in which I will post a link down below for you to view.

https://www.searchenginejournal.com/seo-101/what-people-search-for/#close

With my own personal experience on researching keywords for one of the projects in this course, I can tell you that keyword researching is not an easy task. Despite the difficultly; however, I still enjoy and am fascinated by to how the analytics of keyword research come into play, this is because it measures the relevancy, popularity, and search volume of specific keywords and how they are associated with different websites. If done correctly, I can be able to create a website or online portfolio that be more search engine optimized, and thus having a better chance of being noticed by business professionals.

Effective search engine optimization (SEO) and keyword researching can be a diffcult practice to master, but when done correctly, you’ll be happy to know that your own content showing up in more often search results.

My Final Impressions

In conclusion, I can highly recommend this course to anyone who wants to learn how to have their content stand out more online from a marketing standpoint. As far as any follow up questions I have about this course, I don’t really have that many at this time. It is true that the concept of keyword researching was a difficult process to do once you are doing it for the first time, but as long as I continue to practice this concept, I have a better understanding on how to do it in the long haul. Another reason as to why I don’t have any major questions is because of all the information I was able to gather from my own college experiences, which are the designing process, the printing process, and now I have learned a lot more about the marketing process. In order for me to answer any of the questions I don’t have answers to yet, I now have to take a giant step forward, step outside my comfort zone, and actually make my existence known out there in the world, and the best way of doing that is posting my designs online and make sure they are follow SEO protocols in order to be a successful search option.

I thank all of you who have taken the time to read each of my posts, and I hope that each of all of us takes the next step forward when it comes to the world of graphic design.


photo credit: verchmarco Lupe über dem Logo und Schriftzug der Internetseite Edinburgh’s Hogmanay 19 via photopin (license)

photo credit: will.enero SEO Search Engine Optimization, Ranking algorithm via photopin (license)

My Digital Marketing Impressions

What I Will Take Away From This Class

There are lots of things I can take away from this class. Some of them include SEO and analytics, the importance of social media presence, and online reputation management. In this digital world we now live in, having an online presence is very key for getting attention for your brand or products.

According to an article on searchenginejournal.com, “Google owns about 75 percent of the overall search market.” Knowing how to decipher Google analytics and optimize SEO is very important. If you want people to notice your brand you need to be able to show up for relevant topics in search engines and provide quality information about products. Maximizing SEO is important for gathering organic traffic for your brand’s website. What I will take away from this class is a deeper understanding of what a lot of these analytics mean and how they’re important, as well as different ways I can maximize SEO on a website in order to draw in more organic traffic. Things such as the SEMRush keyword project were a good way of demonstrating how to put these tactics into action.

“Google owns about 75 percent of the overall search market.”

According to an article on growthgurus.com, “78% of small businesses use social media to attract new customers.” Knowing how to maximize your social media profiles is very important now, not only for business, but your personal brand as well. More and more businesses are realizing the potential and importance of a social media presence for new customers. What I will take away from this class are lots of different ways you can make your social media presence greater. Things such as content calendars, planning your social media campaigns, and how you interact with consumers on social media are all great things to know in the digital marketing field.

Knowing how to manage your online reputation is also a critical aspect of digital marketing. The importance of knowing your brand’s voice and how you wish to interact with consumer comments and feedback were really emphasized in the textbook and videos. These things are important for making your brand image appear professional and showing that you care about consumer feedback. What I will take away from this class is that it is important to know what you want your brand’s voice to be and making sure everyone on your digital marketing team knows how they should respond to all kinds of comments and feedback.

I can take away lots of important information from this class. Knowing what different analytics mean and which ones are important is a key skill in viewing how your brand is performing in the industry. Maximizing SEO is a great way to get organic traffic to company websites. Having an active social media presence is so important these days and more brands are realizing this fact. Knowing how to navigate social media and what types of content are effective is very important. Another important aspect of social media is managing your online reputation. How you respond to comments and feedback will say a lot about your brand to consumers. In today’s digital world having an effective online presence is extremely important for developing any brand. That’s why the information taught in this class is important.

Sources:

12 Reasons Why Your Business Absolutely Needs SEO

WHY YOU NEED TO UNDERSTAND THE IMPORTANCE OF SOCIAL MEDIA

Pictures from: unsplash.com

What I Will Take Away From This Class