Facebook’s Ad Algorithm is Far from Great

When scrolling through Facebook, or just about any social media platform, the number of advertisements we scroll through is insane, but how do we react to them? Companies have learned and adapted over the years that instead of standing out to catch the consumer’s attention, the ads that perform better end up being meticulously ordinary. … Continue reading Facebook’s Ad Algorithm is Far from Great

Me and the Consequences of the Internet

Digital marketing is everything to me, and just about everyone else too. Not only do I use it in my personal life like 90% of Americans, but I’m also a digital marketing apprentice for a veterinary clinic. As NWTC instructor Lisa O’Halloran likes to reiterate, everyone is a marketer and everything is marketing. This is … Continue reading Me and the Consequences of the Internet

Decoding Email Marketing: A Closer Look at the Anatomy of Emails

Emails are ubiquitous in our daily lives. We receive them for work, personal communication, and even promotional purposes. As consumers, we are bombarded with numerous emails from different senders, all vying for our attention. In this blog post, we will delve into the world of email marketing and examine what makes an effective email.  First … Continue reading Decoding Email Marketing: A Closer Look at the Anatomy of Emails

Unveiling the Power of Google Ads: A Journey Through Effective Marketing Strategies

As the world becomes increasingly digitized, businesses have had to adapt their marketing strategies to keep up. One of the most popular and effective forms of digital marketing is Google Ads. With Google Ads, businesses can display their products or services to potential customers when they search for related keywords on Google.  But have you … Continue reading Unveiling the Power of Google Ads: A Journey Through Effective Marketing Strategies