Imagining the Future

Things are forever changing. We have no idea what the future holds for us or the marketing community. All we know is that it is getting more digital. People have been online more, people are shopping online, people are browsing on Instagram, Facebook, and TikTok more. More workers have been working from their own home. …

Is Facebook for Old People? How Digital Marketing is Changing in 2021

Just when you think you've got it all figured out, something changes. That's certainly been the case in most of our lives in the past couple of years, with the challenges and uncertainties of the COVID-19 pandemic on top of the everyday stresses and concerns of day-to-day life. The only thing in life that is …

How Digital Marketing will change

Starting to read this article the first area I want to highlight is what Dan Dillon said, which was “As the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go OUT. And when they go, they are going big.” This couldn't be closer to the truth, especially for my generation... the …

To Delete, Or Not To Delete

That is the question. https://www.revlocal.com/resources/library/blog/why-do-unhappy-customers-leave-negative-reviews I hate writing reviews. I always put too much pressure on it and try to come up with the perfect words and I never want to be negative because I understand how damaging it could be for a business if they don’t know how to handle it. It’s a tricky situation and I generally don’t trust most businesses, owners, or social media …

Online World is Becoming the Real World

This world has changed SO much in the last 25 years! I rely on my smartphone for everything in today's world - check the weather, get directions, emails for payments due, shopping, ask Google a question, reminds me of important dates, oh wait a minute here is the latest picture of my kiddos (lots of …

The Inevitable Changes in Digital Marketing

Yes, Facebook is always listening. Honestly, as a consumer it has become a part of my norm and I expected to see ads for things I had not typed into my phone but talked about to friends and family. However, now consumers are starting to demand more privacy and transparency from companies amid data breaches, …

Future of Digital Marketing…

In this ever-changing world of Digital Marketing, it feels to me like digital marketing appears to be changing every day.  The events over this past year has showed us how much of an integral part the digital world has become for our everyday lives. Consumer behaviors shifted and increased online traffic. A lot of scrolling …

Deleting Negaitive Comments: Right or Wrong?

At least at some point in their lives everyone cares about their reputation. I mean we tend to care what people are saying about and us and if what they are saying is going to ruin our reputation with a certain employer or a friend and so on. If we find out someone is saying …

Trying to Keep Up with a Fast Paced Future

Looking at Digital Media and the fast paced route it's taken not only in the last decade, but even throughout just the last couple of years, the world BEFORE it came to be is sometimes hard to remember. We now have road maps built into our phones, answers to any question imaginable at the back …

Peering Into The Crystal Ball of Digital Marketing

No one can successfully predict the future, but that doesn't stop us from trying.  In the age of Covid-19, our world has shifted, and this shift has also applied to the future of Digital Marketing.  As I read the predictions of successful marketing CEOs within the Digital Marketer's article, How Digital Marketing Will Change: 14 Predictions …