Beauty Unveiled: Sephora’s Website Audit

Exploring Beauty Online with Sephora Welcome! Where the world of beauty is now at your fingertips! Sephora, a powerhouse in the power beauty industry, has taken the extra step to revolutionize the way we shop for cosmetics but has also set new high standards for online beauty experiences. In this audit, we will delve into … Continue reading Beauty Unveiled: Sephora’s Website Audit

Digital Marketing, Why is it Important?

As a business owner, digital marketing is incredibly important to the success of my business. If people are looking to hire you, they will most likely check out your website and social media pages before officially deciding that your style is what they are looking for. When you think of digital marketing, what do you … Continue reading Digital Marketing, Why is it Important?

Do I have a successful website?

I think that for every individual starting their own business, the primary goal is to generate sales. One essential element that every business should possess is a well-designed website, as it can offer numerous advantages for the business. Firstly, in terms of credibility, a website can show the reality of your product/service and highlight its … Continue reading Do I have a successful website?

One User’s Experience: Mobile vs. Desktop

"Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door." Leland Dieno Intro I stumbled across this quote around the same time I was learning about website … Continue reading One User’s Experience: Mobile vs. Desktop

How Important is Digital Marketing to a Photographer?

In today's fast-paced and technology-driven world, digital marketing has become an essential tool for businesses to reach their target audience effectively. With the rise of social media platforms, search engines, and online advertising, digital marketing offers a cost-effective way to promote products and services to a global audience. Having a strong online presence is crucial … Continue reading How Important is Digital Marketing to a Photographer?

What is Affiliate Marketing

Affiliate Marketing with Victoria Galperina at Supermetrics Victoria states that "Affiliate marketing (AM) is a form of marketing where companies provide certain goods and services and affiliates promote these goods or services for monetary compensation." Watching the video as she further explains AM, is that we are all affiliate's by just recommending people ,places, and … Continue reading What is Affiliate Marketing

What is Digital Marketing? And Why is it so Important?

Digital marketing can have a different meaning to everyone, but I think we can all agree that it has become so important in today's world. In the society we live in, technology has been growing rapidly and will only continue to grow and add to our digital marketing efforts as we move into the future. … Continue reading What is Digital Marketing? And Why is it so Important?