Digital Marketing 2

The value this class provided me with was exceptional. With taking into considerations the different classes I have taken for my Marketing degree, this one and Digital Marketing 1 related the most to my life and what I have going on currently. I would have found it so much more valuable if it was offered in person only because I thrive in the classroom setting but – it is what it is. I thought that the last Digital Marketing session brought it all together, but this one truly did.

My favorite portion of this class personally was in Chapter 1 when they discussed understanding the mobile journey. I think that it is important that it points out to listen to your customer on every step of the journey that they are on. The steps of that journey are the following:

Image result for purchase funnel

Awareness: Consumer learns about the brand

Opinion: Consumer forms and opinion on the brand

Consideration: Consumers develop a preference

Preference: Consumers impression turns to liking

Transaction: Consumer purchases and becomes a customer

Adoption: The initial experience consumer experiences with the brand

Loyalty: Continues to purchase the goods

Advocacy: Consumer expresses satisfaction

This sales funnel resonated with me because I see myself going through this all of the time. I always find it interesting how ads know just how to find me when I am at the “awareness” phase to convert me to that next step on the buyers journey. I found it interesting, though, that with mobile marketing they claim that it takes you on a loyalty loop within your buyers journey on mobile – and it totally does.

Every app I purchase from forces me to provide some type of contact preference or account information.

Image result for loyalty loop marketing model

I see myself going through the loyalty loop especially when making purchases online.

Incorporating the loyalty loop means offering streamlined messages across media. Packaging is now an integral part of the overall marketing message, so it must also offer a consistent brand image and messages consistent with the advertising. Customer service reps have to talk the talk, and distribution must walk the walk – all in the name of keeping the brand image alive, well, and attractive to the fickle customer.

https://generalassemb.ly/blog/loyalty-loop-replacing-marketing-funnel/

This class also offered information on how to sustain profitability in a mobile marketing future. The digital-exhaust that was discussed in chapter 8 was kind of terrifying. It proves just how much our society is changing and how marketers must move with the train or hop off.

Overall, I truly benefitted from this class even though I strongly dislike online classes I did get value out of the course work and know that it will help me moving forward in my career with accepting that we must adapt to the future of mobile marketing and data collection.

Digital Marketing 2

Reflection – Make Advertising a Customer Experience

The 2010s are coming to an end. There were a lot of memorable parts to the decade as the iPhone 4 and the introduction of Siri. Having access to smartphones not only gave users access to a variety of knowledge in their hands, but it also allowed marketers to target their customers more efficiently. Mobile advertising has grown vastly within these past ten years, and I know it will continue to do so in the next 5-10 years as well.

Something I’ll be able to use more efficiently because of this class are ads as well as their measurement metrics. I’ve learned that due to the significant increase of users seeing ads, it’s essential to not just present something that’s going to be looked at for less than three seconds and scrolled past. Therefore, it’s important to think about the experience an ad could provide to the target audience and then convert them to a customer.

Sometimes the best ads are the ones that are simple and send a memorable message without an excess amount of information to try and take in. A great example is a holiday ad by Hafod Hardware, a hardware shop in the U.K.

The ad is only two minutes long and seems quite simple, but it packs a punch. This ad not only provided an experience that reminds you of your childhood, but it also made a connection of what this time of the year may mean to you (especially as a kid). I think the messaging worked too because other than it going viral, it makes me want to stop by and purchase something even though I don’t live there.

“Every time a message seems to grab us, and we think, ‘I just might try it,’ we are at the nexus of choice and persuasion that is advertising.” – Andrew Hacker

Additionally, this ad me think about the purpose behind it. As consumers, we see a variety of mobile ads everyday. Before a company decides what type of media they want to use or where, they need to think about and understand the WHY behind their ad.

“Brands should think of themselves not as storytellers but story builders. We plant seeds of content and let our community build on it.” – Amy Pascal

Here are typical goals for a business’ mobile ad plan:

Branding – Every company wants people to be aware of them and be able to recognize them, so this goal serves as an opportunity to give customers knowledge on what products they sell or services they offer in hopes of the potential customer going through with a purchase.

Performance – This goal can be measured well and be used as a reference for customer actions. This can include using a purchase, coupon use, or downloading an app.

Branding and Performance – Yes, the two aspirations can coincide, and as noted before, performance provides those measurable insights. Therefore, companies combine these two in order to review both goals and get a more in-depth look at the customer’s actions.

After the company has its “why” goal set, companies can then review the available options like text, display, audio, or video to give their potential customers the experience they want. They’ll then move on to the next question – where will it go? If you’re unsure here are some of the typical placements:

Header, Footer, Sidebar – This is similar to arrangements in a Microsoft Word document (but on a webpage, of course), so the header is at the top, the footer is at the bottom, and sidebar can be on the right or left side of the page.

Interstitial – These ads definitely want to grab a consumer’s attention because they take over the whole screen while an app or website loads prior to a user being able to view the content they were searching for.

Home screen – This ad type is true to its name by being shown on a home screen (could be on a lock screen too!) when the screen is not being used at the time.

Native – These ads are the ones that are related to what a user has experienced with a particular media channel. They’re also made to complement the publishing site, so it mixes in just right.

Next comes the ad measurement. Companies need to observe their results to make their next steps. Measurements let companies know if they should continue with one objective or if they need to readjust. These metrics can vary from business to business–it all depends on what’s important to them. These results can serve as benchmarks and can easily be reviewed weekly, monthly, quarterly, or yearly. Some generic metrics to look at are:

Impressions – Shows the number of people that saw the ad.

Engagement + Engagement Rate – Counts the people that reacted to the ad, whether that was a click, swipe, or tap. Companies can calculate the rate by that result with the impression number.

Dwell time – Length of time a user was on the ad.

Completion rate – Shows if the customer finished an experience like watching a full video or reading an entire blog/page.

Spending – Shows how much money was spent on the ad and the cost of every click or impression.

There are also some more advanced metrics companies should look at to measure their ad success:

Conversion – The number of users that went through with the designated action like shopping or signing up.

Return on Investment – ROI is a ratio of the amount of money gained from an ad campaign and how much money is spent.

Lifetime Value – This number is an estimate on how much profit would be made from a customer throughout their lifetime.

Knowing the why behind an ad helps companies understand the purpose and the goal and work toward gaining lifelong customers. Marketers should also think about what the ad will look like and what placement will resonate more with the consumer. The best way to see if a mobile ad was successful is by reviewing the results. This again gives businesses the opportunity to change what they’re doing to try and improve their results, or it demonstrates that the method they’re currently using works, and it’s worth doing again.

Customers and users make all of metrics, sales, and reference-able data happen, so why not present an ad that may stand out to them and turn them into a forever customer?

Reflection – Make Advertising a Customer Experience

What I will use in the future

Taking DM1 DM2 was an awesome learning experience for me, I learned so much about so many important aspects of marketing online and what marketing is about in general. looking back at the content of the class I really don’t even know where to begin. It’s hard for me to choose one topic to talk about because they all blend into each other. I am going to miss this class and hope the ones I take in the future have as much information as this one did.

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The thing that I will use in the future is the knowledge I learned about using all the different types of Channels and advertising methods used to draw people into the product. The two things I would like to talk about is using txt message and Email campaigns to keep a customer interested is probably one of the more looked past methods but I feel it can really help a company build relationships with its customers and create an forever last profit. By having a list of people who have already made a purchase sending out an email or a txt is such a good way of putting the brand into their head causing a top of mind awarenesses. With this class I really look at things differently like when browsing the web pop ups will ask if I accept the cookie and before this class I had no idea what that meant or I was looking at my emails and went to a landing page and I could spot 3 not gonna say errors in the page but things I would have do differently.

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The questions I have are more along the lines of how to set things up and how to actually get started as an E-commerce and how to start a business online. Some of the things that was talked about kind of help with those questions but not fully. They mostly talked about what to do as if you worked for some who had everything established. I really want to know what I gotta do to open a website, and how to build it how I want it to look. What was talked about in DM1 kinda helped but was more colors and themes have to match and be the same, Well of course they have to be the same. The building of the actual website is what I would also like to know because I feel that’s a big part of digital marketing. I know that might be more of graphic design, but by still if a little bit more of that was incorporated into the class that would have been super informative.

What I will use in the future

Coarse Reflection

Image result for mobile marketing

Digital Marketing Two had an abundance of information to learn and take in. I am glad that I took the class there is so much that I will be able to transfer over to my work and businesses. I can now do some of the work my self instead of having to hire people to do most of the digital marketing and figuring out what I should be doing and how to do it. I knew that mobile marketing was important. But I did not have an understanding of just how complex mobile marketing is. For a business there are so many tools that you can use to reach new people and to get your current customers engaged. With all of the benefits of mobile marketing there are a number of negatives that go with it. If you cant captivate your audience you will loose them, if you cant keep them interested they move on, if any of you tools have a glitch they move on as well. So if your going to enter in to mobile marketing you have to work at it continuously. Always adjusting and adapting as technology and needs change.

Image result for mobile marketing quotes

The amount that people depend on and use their smart phones for everything is changing how the marketing world works. With technology changing everyday and the ability to reach potential clients is amazing. With the technology changing and giving people the ability to search and inform them selves on the fly makes it harder for all businesses to make a sale. That makes mobile marketing that much more important to keep your clients engaged and stay your clients.

Your not just marketing on social media, email, and the internet anymore companies are now taping into your smart watches, camera, refrigerator, smart TV, and your vehicle screens.

DD Perks Members Can Now Order Dunkin’ Donuts with a Tap on the Dash in New GM Marketplace
https://news.dunkindonuts.com/blog?t=General+Motors+Marketplace

A number of companies are now working with car manufacturers to have their apps loaded onto there screens or be able to be downloaded to them. While you are driving you can open the apps and order on the go. Check for what the special of the day is, see where the closest store to you is, and receive directions as well.

vr-headset.jpg

Virtual reality marketing enables brand owners to place their brand image closer to the eyes of consumers. VR provides values through new business models and offers users an immersive experience allows them to connect with a product in a new way.

Here are some recent statistics that prove that you can’t afford to ignore VR technology:

As content becomes more tangible, engagement increases. Innovative brands are already leveraging this technology. For instance, The North Face offered their shoppers an opportunity to hike through Yosemite National Park. This type of immersive experience and strong emotions it triggered is perfect for such a specialized market. People were able to feel feel as if they were actually exploring, thus motivating them to actually have a reason to buy the shoes.

VR opens the doors to more interactive, creative, and engaging content and adds. However, virtual reality itself should not be considered as your marketing message. The impact VR can make on an ad campaign is huge, and yet it still has to provide valuable branded experiences. While creating your virtual reality marketing strategy, you need keep in mind what your main message is if you want to attract increased customer interest.

Similar to social media, if you don’t live the channel, you’re bound to fail. Back in the days, film was the most immersive storytelling medium. However, people were just watching. Today, virtual reality provides a feeling of presence, which makes it a powerful tool of brand storytelling. Make sure that your virtual reality marketing strategy crafts a strong narrative for your user’s journey within your video. You can make user experience even more engaging by using interactivity and visual and audio cues to make the story more impactful.

 Virtual reality marketing provides customers a chance to explore your products without stepping into your store. A great example of this is the IKEA Virtual Store that gives an opportunity to explore room departments at any time. This enabled customers browse and even buy products without leaving their couch. https://www.digitaldoughnut.com/articles/2018/august/virtual-reality-marketing-is-it-already-here

Conclusion

Now that the class has come to an end I will continually look back at the book to refresh my self on what we have learned. In the accelerated version of this class it does not give you them most time to let it all sink in. I will continue learning about mobile marketing since this is the wave of the future for marketing.

Coarse Reflection

Equifax Data Breach Breakdown

In September of 2017, Equifax annouced that they had experienced a detrimental data breach that exposed over 145.5 million peoples’ data to the dark web. This hack made those 145.5 million people increase the risk for identity theft eleven fold. Terrifying, right?

What is Equifax?

Equifax is one of the three main credit reporting agencies (CRA’s). A CRA takes your information from banks and credit unions and uses it to calculate a credit score, which landlords, lenders, etc use to know if they can trust you with their property/money.

Why it matters

With the breach came hundreds of citizens who no longer trusted the system that held their most confidential information. In addition, the announcement of the data breach came in late September, 2017 – the hackers, however, began in July of 2017. So, they had access to your information for 3+ months.

Image result for equifax data breach

What was learned?

The heart of Equifax’s failure was that they neglected to implement an information governance program to protect their private data. With that being said, their breach could have been prevented with the use of information security and a team/budget dedicated to it. Various steps can be taken to promote cyber security:

A Layered Approach –

  • Organized practices, policies, and programs
  • Industry self regulation
  • Government advisories and regulation

Having a layered approach in any industry for your cyber security promotes good customer relationships. With Equifiax, they failed to update a security measure – thus resulting in a data breach. If the layered approach discussed here would have been in place there would be no opportunity for this to be missed. Because Equifax was a trusted CRA, customers now have little to no trust in the industry as a whole as one of the main CRA’s failed them. The above measures are put into place in the even that a breach does happen, the results are not as catastrophic as it was for Equifax. Due to the fact that they did not have this system, their entire business was jeopardized.

Recourse for Equifax

Equifax has taken action by providing steps to recover from the breach, but not without costing them a pretty penny. They reached a $700 million dollar settlement, 24.7 million in legal fees, in addition to providing customers with substantial refunds, free help recovering from identity theft AND free credit reports per year for seven years.

According to the Republican majority house of representatives, the breach was “entirely preventable”. In conclusion, This breach provided a substantial wake up call and brought attention to the identity thefts due to data breaches at the state and federal levels. It caused customers nation wide to be more careful with where they are putting their personal data and information. The distrust that this caused between American people and the CRA’s has been catastrophic and will take years to improve upon. I encourage you to review this video below.

Equifax Data Breach Breakdown

Course Reflection

There were a lot of things that I learned about digital marketing and specifically mobile marketing through this class. Mobile marketing is so important these days since everyone is constantly using their phones whether it be on social media, checking emails, or just browsing through articles or looking for information online. Things such as creating videos that are optimized for mobile and audio-based entertainment such as podcasts that can be listened to on the go are also useful tools in digital marketing as well.

According to an article on ereach.net, “A 1-second delay in page response can result in a 7% reduction in conversions. If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.” Optimizing your website for mobile use is crucial today. With more people using their mobile phones to browse and even make purchases on their phones it makes sense that you would want to make sure your website loads and performs well on mobile phones. Otherwise, people will just move on and decide to look elsewhere.

“A 1-second delay in page response can result in a 7% reduction in conversions. If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.”

According to an article on vwo.com, “By 2021, 75% of all mobile traffic will come from video content.” Making sure to optimize your videos for mobile viewership is already so important and it’s going to be even more important in the future. Ultimately watching video content on your phone is so much easier because you can watch something wherever you are. You don’t have to be tied to a computer anymore to watch quality video content. That’s why mobile video reach is increasing as much as it is. If you’re not creating content or advertising through mobile, you’re going to be missing out on a lot of potential viewership now and in the future.

The last thing I think is so important in the mobile market that we covered in this class is social media. Influencer marketing is steadily increasing because it works. Lots of people usually follow these influencers for a reason because they are likeable and obviously, they were good at marketing themselves and building their own personal brand. So why would you not want to advertise through someone like that? If someone can build up a loyal fanbase like that it makes sense that you would want them to be selling your products as well.  

All in all, there was a lot of useful stuff I learned in this class about digital marketing. Things such as optimizing your content for mobile, creating more video and audio based content, and social media marketing are all more important now than ever in this digital world we live in. People are on their phones all the time and you want your company or products to be showing up where people are looking. It’s all about getting people’s attention and mobile is where you’re going to get it. That is why I believe digital marketing is so important in this ever-evolving digital economy and those are some things I took away from this course.

Sources:

Mobile Video Optimization And Its Impact On Conversions

5 Benefits of a Mobile Website

Photos from: unsplash.com

Course Reflection

Apps

Most likely a lot of people use amazon and Walmart for their #1 go to, to find a certain thing they are in need of. Amazon is the largest internet company by revenue in the world. It is the second largest private employer in the United States and one of the world most valuable companies. Now Walmart is an American chain of retail department and grocery stores, it is known for being the largest company in the world by revenue. Not only that it is also the world largest private employer with around 2.2 million employees. As you can see Walmart and Amazon are very two huge companies and in todays world everything is online, so they must have an app! Today I’m going to evaluate both apps and see which one I like better and which one is superior for the mobile experience.

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The amazon app

After downloading the Amazon app it is very easy to find your way around, looks just like the website, again the website is also very easy to find your way around, get exactly what you need exc.

Image result for walmart app

Now onto Walmart, this app I think is easier to get around, it has sections for example, “$25 gifts for white elephant” or a section for if you’re hosting a holiday, fashion gift guide, the top toys and so much more. This app is more superior for the mobile experience hands down.

Apps

Wearing Your Tech Gear & What that Means for Marketing

Today we are going to talk about wearable devices.  Wearable devices come in many shapes and sizes.  A few examples are: Implantables, Semi-Smart Watches, Smart Watches, Smart Jewelry, Fitness Trackers, Smart Clothing, and even Head Mounted Displays.  Check out the link below from 42gears.com for a detailed description of each and to learn more about how you could benefit from one.

https://www.42gears.com/blog/6-wearable-technologies-you-must-know-right-now/

Finding the right device to fit your needs and lifestyle can make your life so much more convenient.  This can depend what you are looking for from your device.  I recently spoke to my brother about this.  He wears a Garmin Watch.  This is a semi-smart device.  It monitors his steps, finds his phone, answers calls, hooks up to Bluetooth, and allows him to see his text messages right on his watch.

My brother, John, is an android user.  This watch is a great fit for him because he doesn’t like Apple products, so the apple smart-watch wouldn’t fit his needs.  He is a very active participant in life, and does not carry his phone around with him everywhere.  This watch allows him to leave his phone, but still be reached if he needs to be.  He has recently been doing some renovations to his home.  His watch was very handy and saved him a lot of time because he could look at his wrist if he got an alert and keep working if it wasn’t something he needed to address immediately. 

Marketers have a huge amount of potential when it comes to these wearable devices.  The devices ensure people ALWAYS have their technology with them.  This opens up a ton of potential to the world of marketing.

I asked John what he would find beneficial as a consumer in the terms of marketing coming directly to his smart-watch.  He said he would like to see some form of Geo-locating used to give him real time and deals that are relevant to his location.  He said he would like there to be an app that he can sync to his watch that allows him to program some of his favorite stores, restaurants, gas stations, and hotels.  Then when he gets near one of them, he would get an alert with any relevant coupons. coupons and offers that may be available at that time.  Having special deals that are exclusive to people that link their device to the app would be a great promotional strategy as well.

“Geo-locating that offers me real time information on sales delivered to my watch when I get close to a store would be amazing!”

-John V.H

Whether you are looking for a device that helps you track your fitness level, monitors and delivers insulin based on recorded levels in your body, or a smart watch that makes your life more convenient, there is something out there for everyone.  I highly encourage you to do some research and review all of you options before selecting your device.  It is important to have in mind what you want your device to help you accomplish.

“What Is Geolocation Marketing? Broadly speaking, geolocation marketing refers to data about a person’s physical location. The data is usually provided through GPS satellites.”

https://www.leanplum.com/blog/geolocation-marketing-101/

Marketers, start brain storming.  Start coming up with new and innovative ways to utilize these new technologies to create exciting new ways to meet people where they are!  Optimize on the new technology and use it to your advantage.

https://www.toptal.com/designers/ui/the-psychology-of-wearables

https://www.marketwatch.com/press-release/wearable-technology-market-2019-statistics-share-growth-industry-size-future-trends-segmentation-gross-margin-opportunity-assessment-and-potential-of-the-industry-by-2022-2019-02-05potential-of-the-industry-by-2022-2019-02-05

Wearing Your Tech Gear & What that Means for Marketing

Mobile Marketing in the next 5-10 years

Mobile marketing is a field that is constantly changing and staying up to date on the current changes and trends is very important in this field. What do I think will shape mobile marketing in the next 5-10 years? Let’s take a deeper dive into this topic.

I think voice operated systems such as Amazon’s Alexa or the Google Home will continue to improve within the next 5-10 years. It seems like something these companies are really pushing and focusing on right now and I don’t see them changing their direction on that very much because people are using them. For me personally I’m currently not a huge fan of these devices as I feel like they seem clunky where they’re currently at right now. I would just rather search for something as I feel it’s a bit easier. However, I think in the next 5-10 years there could be enough improvements to make these devices a viable option. Voice search won’t only change how people search for products; it will also change how digital marketers want to advertise their products. According to an article on martechadvisor.com, “Voice search trends are already making it clear that effective, customized SEO plays a vital role in getting your content featured. Optimizing your site and content for voice search is step one in the transformation to voice marketing. Consider all things audio and how they translate when broadcast on an audio channel.” Knowing how people search for products and content through voice is going to change how marketers want to word their content for SEO purposes. It’ll be important to see what new trends come from this voice recognition technology.

Voice recognition devices such as the Amazon Echo will continue to improve.

Another trend now that I think will continue in the next 5-10 years is the rise of mobile video and audio content. According to an article on insivia.com, “Mobile Video consumption rises 100% every year.” Every year more and more video content is being created and these videos are also extremely popular amongst consumers. People aren’t as interested in reading articles anymore they want easy answers and they want them as quickly as possible. If I’m looking for an answer for something or some quick information, I’m usually way more likely to click on a YouTube tutorial than an article that contains the same information. It’s just easier to consume the information when it’s in video format than when you have to read through an article to locate the exact information you want. Another thing I think will continue to become increasingly popular is mobile audio content such as podcasts. They’re super simple to consume during your commute, at work, or at the gym etc. since they only require you to listen. I believe more and more people will recognize that and they will continue to increase in popularity. I believe marketers will continue to recognize these trends and create more video and audio content and advertisements to drive brand engagement and awareness because it’s what people are looking for.  

“Mobile Video consumption rises 100% every year.”

Use of mobile video will continue to rise.

Mobile marketing is a field that is constantly changing and adapting to new mobile trends. Staying up to date on those trends is extremely important in this field. These are a few things that I think will impact the mobile marketing field in the next 5-10 years.

Sources:

Marketers Need to Know This About the Future of Voice & Audio in 2019

28 Video Stats for 2018

Photos from: unsplash.com

Mobile Marketing in the next 5-10 years

SmartWatch: The New Computer Apparel

There are a variety of smartwatches on the market, from Apple, FitBit, Fossil to Samsung. They’re seen as a must-have that can improve your health life while providing perks to your current phone. Although it may seem like a new phenomenon, the beginning of digital and smartwatches have been around since the 70s and 80s with the first wireless smartwatch that could download data being released in 1994. They’ve definitely come a long way since then, rising in popularity and capabilities. 

I’ve had a smartwatch by Apple since 2017, and now my sister and her boyfriend just got Samsung smartwatches earlier this year, so I decided to interview them on their experience with it because it’s a different brand than the one I currently have. Here are the results: 

Me: What kind of smartwatch do you currently have? 

Arely: Samsung Galaxy Watch Active2 in Pink Gold, which only has the Bluetooth option. 

Jeff: I have the Samsung Galaxy Watch Active2 too but in Aqua Black. This is also the Bluetooth only option. 

Me: What made you get that model? 

Arely: Personally, I really like the Pink Gold color and since it’s my first smartwatch, I wanted to see what the hype was about without adding an additional monthly payment to my phone bill since the LTE option needs to have SIM card.

Jeff: I was fine with the Bluetooth version and I liked that the color was unique. 

Me: Do you two use apps on your smartwatches, if so, which ones do you primarily use? 

Arely and Jeff: We do and both use Google Play Music the most. 

Me: Any other apps? 

Arely: I like to use the Uber app when we’re downtown hanging out with friends. Even though the screen is smaller, it’s still pretty easy to use. 

Jeff: I use the Find My Car app if we’re going to a concert or big venue. Plus, it was super helpful when we recently went to Disney. 

Me: Some of these apps like Google Play Music and Uber have definitely targeted you before you had a watch, but Find My Car seems new. Considering this, what do you think of the marketing opportunities your watches have? 

Arely: I haven’t considered it before, but now that you ask me. Some companies related to fitness, health, music, and maps can take advantage of having a watch compatible app. As creepy as it sounds they can store all your data from using them and maybe retarget you with an ad that relates or interests you. 

Jeff: I think restaurants or stores like Best Buy have opportunities to market to customers that are nearby with location-based push notifications. It could be something like show this limited time coupon at the register to get a percentage off a purchase. I don’t know how it would work exactly, but if they can do it on phones, they should be able to with watches that are connected to those phones. The best advantage they would have is being the first to do it since I haven’t seen that done yet. 

Arely: Oh! I also wanted to add that more companies should offer Samsung or Apple Pay readers at the register. For example, when I’m checking out at Target, I can easily scan my watch instead of reaching out for my card. 

Me: ApplePay is also available on the Apple Watch, but I haven’t used it at a store that can easily scan it (I also have the Series 3 version, so maybe I can’t use the feature). 

Jeff: I second what Arely said. The payment option was also available at Disney and it made things so much easier, especially with such a big crowd of people.  

Me: Those are great suggestions and make total sense to me. All my watch notifications consist of are text messages and my watch telling me that my rings are off from yesterday. 😂Ok, so last question: What’s your favorite part about having a smartwatch? 

Arely: I love that I can take a break from my phone if I need to like if I want to answer a call or reply to a text message, I can while my phone is another in the other room. I also love the personalization each watch can have. ‘

Jeff: The Samsung Pay tops the list for me. I also like having a watch that provides and offers more than a time. 

And that concludes the interview! As I noted before, I was excited to hear their opinions since they’ve had them for a couple of months, and they have a different brand than I do. Some of the things I learned from them are having the Uber app on my watch (turns out it’s available for Apple too, but that’s probably obvious), as well as the Find My Car app. It’s a bit different on Apple–a person just has to pin their location as they would on their iPhone. 

As far as marketing opportunities, I think brands have only dipped their toe into the pool of possibilities. I agree with Jeff on having location-based notifications and having a special offer. It would be easy to see if they’ve sent it before and if the person has used it, they likely have a unique ping code or model number as a phone has. More and more brands are starting to offer smartwatches, so I think of it being similar to smartphones, it may have taken a little while to adapt, but sooner rather than later, a majority of people are going to have one. According to Allied Market Research, “The smartwatch market size was valued at $9,264.9 million in 2017 and is projected to reach $31,070.6 million by 2025.” To me, that’s pretty amazing because the predicted number will increase immensely within eight years. So aside from general accessories, businesses should start considering smartwatches in their campaigns even if they can’t use it to their best ability at the moment. The sooner they think about how to implement this new marketing avenue, the faster they can adapt when they are able to use these channels.  

The smartwatch market size was valued at $9,264.9 million in 2017 and is projected to reach $31,070.6 million by 2025, registering a CAGR of 16.2% from 2018 to 2025. North America accounted for the highest revenue share in 2017 and is projected to grow at a CAGR of 15.0% during the forecast period.

Allied Market Research // https://www.alliedmarketresearch.com/smartwatch-market

I didn’t think having a smartwatch would change my life dramatically, but I have to say it definitely has drastically even without the LTE option. I pay more attention to my health as it reminds me to stand up, drink water, and as my sister mentioned, it also helps me stay off my phone more often because I can quickly respond via the watch if needed. I’m able to access notifications quickly on the watch and can dismiss them even if their app isn’t supported on the watch yet like Poshmark or Tiktok. I like that I can still receive the information and news I need through the Weather Channel and the New York Times since they have smartwatch apps, again without having to unlock my phone. The watch helps with not getting sidetracked on all the other apps available on a phone. 

Overall, I think that they’ll continue to rise in popularity, and more and more companies will jump on the bandwagon to create their own and compete with others. I’m excited to see more changes and marketing trends for smartwatches. For now, I’ll enjoy not seeing any ads, but until then, I highly recommend looking into one if you don’t have one; it makes for a great gift! 

SmartWatch: The New Computer Apparel