Dear Digital Marketing and To Whom it May Concern

Marketing has evolved in many different ways from the beginning to where it is now. But so has digital marketing and the advancement of it staying up to date with the advancement of technologies in our personal and professional worlds.  What is digital marketing? According to American Marketing Associates “In a nutshell, digital marketing refers …

Digital Marketing – Powerful for Small Business

“Ignoring digital marketing is like opening a business but not telling anyone.” KB Marketing Agency Digital media surrounds us daily as a form of electronic communication where people, businesses, organizations – almost everyone - can use the many forms of digital content within online media to communicate shared ideas, learn, educate, advertise, show, promote, and …

Digital Marketing – a new window of opportunity

Marketing has been around forever, but since technology has advanced a lot in the past few years, digital marketing has created plenty of new opportunities. In today’s world there is almost no product that does not exist, which means that there is more competition and therefore it has become extremely important, to advertise a product …

The Importance of Digital Marketing

Why is digital marketing important? Digital marketing is important because it connects business with its customers when they are online, and who isn’t online nowadays. Whether you are on your phone or on your computer your bound to see online marketing. According to Ballantine post, ”77 percent of American adults own a smartphone and are …

Marketing. Then vs. Now

I remember when I first started my career in marketing. I worked for a global company in the manufacturing industry. Our marketing efforts consisted mostly of business-to-business. We did direct mail, we advertised in industry specific magazines, we attended trade shows worldwide, our sales people even made "cold calls". What we didn't do is digital …

Mobile over Matter

If your a teenager or in your early 20's right now you've probably never thought of reading the newspaper or subscribing to a weekly magazine. If you have, props to you, if you haven't, your probably subscribed to something online. Before jumping into why digital marketing is so important, I dug into the past just …

Digital Marketing – What’s The Point?

Our world is ever changing, growing, and shifting. This means that the way to reach people through marketing is also ever changing, growing, and shifting. When the first iPhone came out, roughly 15 years ago, digital marketing was a relatively small thing. Consumers still preferred to receive information in a physical form such as billboards, …

Digital Marketing for The Geezer Life Podcast

History of the "Geezer" brand My long time friend Jake Swenson and I have a little band called The Geezers. We play lots of private shows and specialize in older songs dating from the early 1900's to the 1970's. We also write songs, often about getting OLD! People like our music, our name and especially …

Direct Mail to Digital Marketing

Everyone gets mail in their mailbox. I'm not talking about your email box but your good old fashion United States Postal Mailbox. This article is about the trend that has moved paper mail used as advertising media to Digital Marketing that is used today. Direct Mail For decades prior to Digital Marketing, Direct Mail was …

Why Digital Marketing is so important?

What is digital marketing? The act of advertising products and services using digital channels such as social media, SEO, email, and mobile applications is known as digital marketing. Digital marketing refers to any type of marketing that uses electronic technology. Its objective is to link online customers with brands and businessesReturning to a world where …