The Power of Ads

On a daily basis I browse through Google and search for a variety of different items, tutorials on how to do something or directions to a location. However, I never took the time to actually look deep at the items I am searching for as well as why I chose one ad versus another.

Marketing in the life of a 19 year old.

Marketing is all around us. Every commercial, billboard, and poster is designed for one purpose and one purpose only; to get their product in your head. No product isn’t backed by some form of marketing, even if it’s just the box it comes in. There are many kinds of marketing, whether it’s to show off …

The reality behind the use of Landing Pages

As the Oli Gardener's principle NSAMCWADLP says "Never start a marketing campaign without a designated landing page". That is quite self explanatory. The list of benefits for creating a designated landing page can be long, but the main reason is better performance in driving conversions than other web pages. Then how come, that not every …

Why Should You Use Digital Marketing?

In the rapidly changing world of business, Digital Marketing has become a powerful tool that can change the way for marketing. It is a resourceful and transformational tool that marketers are and should be using today to help build strong relationships and drive higher numbers. Digital Marketing reaches their audience where they spend their time …

Marketing & Me

Hello, My name is Charles Andrews, but you can call me Chuck. I have two bachelor degrees with one being in Music and the other in Communication. I have recorded albums as a lead singer of rock bands, emceed for the Wisconsin Herd, played percussion in community bands, composed my own music, produced my own …

Digital Marketing: SEO linked to profitability.

Digital marketing is important to me in my sole proprietorship business ventures to increase brand awareness and site traffic to create a buzz around a new small business with limited resources. With that being said digital marketing is more cost effective than putting an ad in the newspaper, having your information broadcasted on the radio, …

Congratulations! You’ve Decided to Elope in Hawaii… Now What?

My fiancé and I recently made the exhilarating decision to ditch all our previously made wedding plans and do the unthinkable – ELOPE! As if an elopement wasn’t exciting enough, we made our lives exceedingly more complicated by upping the ante: “We should elope in Hawaii!” Suddenly, all the stress and anxiety of having a …

A World in the Palm of Your Hand

It amazes me how much I use my smartphone on a daily basis. I even get notifications about my screen time to remind me that maybe I use it a little too much. According to Pew Research, 97% of Americans own a cell phone and nine out of ten own a smartphone (https://www.pewresearch.org/internet/fact-sheet/mobile/). I remember …

Digital Marketing: A Game Changer

Digital Marketing as explained by MailChimp is "The promotion of brands to connect with potential customers using the internet and other forms of digital communication". Digital Marketing or online marketing campaigns are displayed on phones, tablets, computers and other devices.

Gymshark vs. Gymshark

To my fellow gym goers, this one is for you. I am not a meathead, more of a meatball, but I do enjoy a lift here and there. To feel and see callouses on my hands and light brown residue from old dumbells.... it's perfection. Here is a plot twist, I don't own anything Gymshark, …