Goodbye Marine Biology, Hello Digital Marketing!

When you were a kid, did you ever have that dream job you always wanted? Mine was to be a Marine Biologist. Look where that got me though. Sometimes you have to let go of past dreams to focus on the now. This is why I have decided to write about the importance of Digital Marketing to me and how it will help me in the future. The transition from high school to college can be stressful. Some parents may expect their kids to know what they want to do before high school even ends, but most of the time, it doesn’t work out how they want it to. Using myself as an example, I took a gap year…for two and a half years. I thought I knew what I wanted to do, so I went to school in Madison for criminal law, then decided that I didn’t want to do that anymore. I packed my bags and moved back home, wondering what the heck I was going to do next. For a while, I kept saying that I wanted to go back to school to do photography, then substance abuse counseling, then a vet tech, and I ended up not doing any of those. I was lost. That was until I discovered Digital Marketing. Anything to do with the media is up my alley, so that’s why I decided to talk about why it’s important to me.

What is Digital Marketing? According to the internet, Digital Marketing is a form of advertising that uses the internet and digital technologies to connect with customers (https://www.coursera.org/articles/digital-marketing). Promoting a product, person, or service on the media is how you catch the eye of a potential consumer. For example, a friend of mine is actually a brand ambassador for the drink Bubblr, which is a very popular caffeine drink that contains antioxidants and is supposed to be good for you (still wouldn’t recommend drinking one everyday though). She posts herself drinking Bubblr on her social media platforms to bring in the attention of more potential customers. Repping for a brand means hyping it up, so being an ambassador for Bubblr, you could say that it’s full of antioxidants and it is gluten free (https://www.drinkbubblr.com/bubbles-with-benefits/). You can be an ambassador if you are a college student, which is something I have thought about doing myself to put myself out there on the media.

Digital advertising includes internet-delivered ads in paid search advertising, digital video ads, display advertising, podcast advertising, and other forms of digital advertising that include but are not limited to email acquisition, audio streaming, classified ads, lead generation services, and apps. https://store.mintel.com/report/us-digital-advertising-market-report?https://store.mintel.com/us/&utm_source=bing&utm_medium=cpc&cid=676157212&agid=1166583709366075&utm_term=https%3A%2F%2Fstore.mintel.com%2Freport%2Fus-digital-advertising-market-report&d=c&msclkid=56e5d568174415b5fb2cb30f58680fc0&utm_campaign=SCH_%5BGE%5D_(CP-Ecommerce)_(G-US)_%7BGenerics%7D_(D-All)_New&utm_content=DSA

After graduating college, I want to do something big, like work for the Green Bay Packers. Promoting for the Packers is something I have thought about doing since I decided to go back to school for Digital Marketing. As of now, I am only in college to get a diploma, but if things go well, I’d like to try for an associate degree. If working for the Packers doesn’t happen, then I want to try promoting for a brand, specifically clothing or skincare brands, like The Ordinary or Garage. The Ordinary is a skincare brand that I use almost daily. There are so many different products out there that fit all types of skin, not to mention it’s pretty cheap. Garage is a clothing brand with the cutest clothes that are comfortable and pretty affordable, which is why I would totally promote those brands. There are so many options for marketing that it’s kind of hard focusing on just one thing specifically. As school goes on, I’m sure I’ll start feeling more certain of what I really want to do with my life, but working for the Green Bay Packers would still be pretty amazing.

Moral of the story: I want to make something out of myself, and Digital Marketing is the way to go for me. I’m already learning so much and school just started. I have big ambitions that I hope to keep with me until school is finished. I was so lost in life and felt like I had no direction whatsoever, feeling like a speck of dust floating aimlessly through the air. Having a mental illness did not help my cause either, for having one can make you doubt yourself and second guess everything you do. My mom and sister have pushed me to find something I want to do with my life, and I finally have. With all the love and support I have been getting from family and friends, I am going to keep moving forward and not look back on the past.