Going into this class, I felt like I didn't know much about the digital side of marketing. I've been in marketing for 10 years, but it's always been focused on the traditional side of things. As I went through each learning plan, however, I realized that I knew way more than I thought! It's interesting … Continue reading My Biggest Digital Marketing Surprise…
When is the last time you made a decision about something new without consulting the almighty opinion of the internet? Let's say you're hungry and you want to try a new restaurant. Do you just go driving around until you find something, or do you pull out your phone and Google "restaurants near me?" Or, … Continue reading OMG, Let’s Talk ORM!
"Email has an ability most channels don't: creating valuable, personal touches - at scale."-David Newman Email marketing is something we're all familiar with. Raise your hand if you currently have hundreds of unopened emails from businesses sitting in your inbox. I know it's not just me. So what makes the difference between an email your … Continue reading Email Marketing That Converts
Business has only two functions – marketing and innovation.-Milan Kundera, Novelist, Playwright and Poet Anyone who wants to buy or sell anything today needs to care about digital marketing. Whether it's a physical good, program, cause, or idea, if it needs an audience, then it needs marketing. Since we live in a digital age, at … Continue reading Who cares about digital marketing?
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