Which Ads Made You Stop and Look?

Hey there! Today we will be analyzing different ads and the reason why I clicked on them. I’m focusing on something specific: brands that sell business casual and work clothes. Why? Because I want to integrate formal clothes into my style, and maybe you do too! If you’re excited to add some professionalism into your wardrobe, you’re in for a treat. Stick around as we explore several brands that sell business casual and work clothes that could easily become your next go-to favorites. All the titles that I have looked up are pretty similar in words.

“Business casual clothes for women”

For my first search, I looked up ‘Business casual clothes for women’ since it matched what I was looking for. What caught my eye were the pictures from different brands. Most ads seemed aimed at the same group of people, with similar styles of pants. However, the Cider pants stood out because of their $20 price compared to others. This made them really appealing, so I clicked on the ad. When I visited their website, I was surprised to see “SEEN ON TIKTOK.” I wasn’t sure if it was meant just for me or a general message.

“Business casual outfits for women“

For this search, I chose Stitch because it was at the top again, just like before. Stitch lets you sign up for regular deliveries of work clothes. They seem to know what I’m looking for, but I’m not ready to commit to a subscription yet. However, when I visited their website, I had to answer lots of questions before finding out the price, and I didn’t see the products from the main picture. Honestly, it wasn’t the best experience for me because of all the questions, maybe it’s better for someone who really likes subscriptions. Overall, they’re good at promoting themselves since they’re always at the top of the results, but I wouldn’t buy from them because of the long questionnaire.

“Formal clothes for women” and “Work clothes for women”

I combined both pictures because the results were similar due to the search terms I used. In the left search, I would have opted for Old Navy, despite it not being the cheapest option, because it was something new that hadn’t appeared in my previous searches. I liked the Old Navy page because the price was the same, and my favorite part was the option to input measurements and visualize how the clothes might look. In this search, the segmentation seemed to have shifted slightly, as it showed both pants and blouses for different types of buyers. In the right search, I clicked on the Shein ad simply because I wanted to check out the reviews for the product—the model picture looked appealing. I found the segmentation to be quite accurate, as these types of clothes were more formal compared to my previous searches. The Shein website seemed okay, but I was disappointed to find fewer reviews than expected. Additionally, the shirt’s title was a bit long, which I believe could discourage conversions. Especially with Shein, where products may not always meet expectations, many people rely on reviews, which were lacking in this case.

“Cute internship outfits”

My last search was for “cute internship outfits” because I wanted to see if the clothing options would reflect the typical college student demographic, as interns are often college students. I clicked on the Halara pants because I’ve purchased from them before and was interested in exploring their range of products. All the ads seemed to target the same population, which I believe is college students. I found the clothing showcased in this search to be particularly appealing as it resonated well with my personal style. Upon clicking on the page, I noticed that the price and the product matched the ad perfectly. The inclusion of ‘Work Pants’ in their name was a smart use of keywords, likely contributing to conversions.

Conclusion

It’s interesting to observe how a single word can significantly alter your search outcomes. Businesses must pinpoint their target audience precisely to comprehend precisely what they’re seeking. This precision is crucial for crafting effective advertisements. When an ad resonates with your desires or needs, it demonstrates relevance in action. It’s like having a conversation where the other person truly understands what matters to you and shares something meaningful. This understanding is essential for businesses to connect with their audience effectively. By tailoring ads to specific interests or needs, companies can increase the likelihood of engagement and conversion. In summary, the power of relevance lies in its ability to speak directly to individuals, addressing their unique preferences and requirements. This not only enhances the effectiveness of advertisements but also fosters a deeper connection between businesses and their audience, ultimately driving success.

Ultimately, in the world of advertising, it’s all about genuine connections. By making authentic, relevant connections, brands can create not only better immediate results but also foster stronger, enduring relationships with their audience.

Erum Shaheen

Resources:

https://www.linkedin.com/pulse/do-people-really-click-google-ads-jaswinder-kaur

https://www.linkedin.com/pulse/impact-ad-relevance-performance-erum-shaheen–uaope