Mobile Marketing Takeaways

This mobile marketing class was extremely informative and I feel like it was just a drop in the bucket of examples and explanations happening in the real world. There is so much changing, shifting and updating in the world especially with the ongoing pandemic, and I was able to take away so many important points …

Chapter 8 Case Study – Oral-B Toothbrush

In a chapter eight case study in the Mobile Marketing Essentials text book, we are introduced to the most expensive toothbrush I have ever heard of. Not only is the toothbrush expensive, but we also learn that Proctor & Gamble lead the pack in a $5 billion brushing market. I severely underestimated how much money …

Online Shopping With A Side of Pandemic

Within the past year, I have become very comfortable with online and in-app shopping. Due to the COVID-19 pandemic, I had no choice but to become accustomed to it. I was a big believer in online shopping from a desktop computer. I could research, pull up other sites to compare pricing and search for deals. …

Coffee with Cream, Sugar and Convience

Often times I ask myself, how did my parents survive without Google Maps or Waze. My parents are old school and still print off directions from Map Quest, but they do know how to use their Google Maps in a pinch. A huge success for the millennial kids of baby boomers. I vividly remember traveling …

Move It! Move It! Move that Ball!

This course has provided me very valuable information I have already began to implement in my daily routine at work. I have begun working on digital projects where I never had dreamed of prior. At the beginning of this eight week period, I had heard of the buzzwords like SEO, analytics and CRM. Now after …

Never Enough Treats

During my first job in Milwaukee, I worked in supply chain. I would receive so many product and information emails, I would have to set up rules to delete them. I went on vacation for a week and came back to over 4,000 emails - in five business days. Luckily, I've become immune to email …

What is sleep?

As a first time mother, I severely underestimated the lack of sleep I would be facing the first weeks of my new baby's life. When people tell you to sleep before the baby is born they really mean it. The first six weeks are more about survival than anything else. I found myself upset at …

“Doctor, doctor, gimme the news”

Healthcare and well-being is on the fore front of the population's mind due to the ongoing pandemic. People are searching for symptoms, setting up appointments and researching how to get tested for COVID-19 or read their results. From personal experience, I've visited healthcare websites more in the past year than I ever have in my …