Mobile Marketing’s Future

https://www.jeffbullas.com/future-mobile-marketing-look-like/ Everyone knows that majority of the population uses their mobile devices more each day. Wherever you look almost every person has their cell phone in hand or are browsing the web on a tablet. Even kids in elementary school have tablets and phones to keep them up to date on things that are happening. …

Spotlight Analysis

Today, I decided to take a closer look at the term spotlight analysis from our textbook. Spotlight analysis is a follow up analysis of moderation in the marketing mix model that compares marketing mix variable estimates across two or more values of the moderator. https://edify.stukent.com/app/publication/26eb84ed-7531-48bf-9d60-06c7ce928e55/2edb09f8-e74b-40ea-9a26-533e0bbf1c97/ae06a486-981f-4298-96c8-e53108ac1aa7/6432adbd-9888-47b6-8196-e572c662308b/view Spotlight analysis indicates that the slopes of the best fitting …

Campaign Life Cycle

Today I decided to take a closer look at campaign life cycle. My textbook did a good job of explain it but I wanted to get a little more information. Campaign life cycle is the process of creating and running a campaign through several stages. Now my textbook went through the three main stages. The …

Mobile Marketing in China

Today I decided to take a look at how China does their mobile marketing. I never thought it would be that different from ours. In the USA you can order things from China easily. They have their own apps for us to use. One very popular app for oversea marketing right now is Wish. I …

Before – After Experimental Design

Before - After experimental design also known as pre and post experimental design is the outcome variable that is measured before and after the participants have been assigned to a condition. http://158.132.155.107/posh97/private/research/evaluation/Chp_3.pdf Before refers to a measurement being made before a variable is introduced to a group. After refers to a measurement being made after …

Mobile Ads

So I'm back again to talk about mobile ads. In our everyday lives while on our mobile devices we come across countless ads. They are everywhere. I just want to talk a little about how mobile ads work and mobile formats. http://www.stratocommunications.com/services/mobile-device-management/ There are two different types of formats that are most commonly used. These …

Purchasing Habits

So this week we looked at purchasing habits. See how many individuals buy products from their mobile phones. And how many purchase products from their desktops or laptops. http://absfreepic.com/free-photos/download/black-iphone-6-and-white-macbook-pro-4608x3072_25736.html First I asked my friends how much they use their mobile phone to purchase items and how often they use their laptops to purchase items. 3 …

A/B/N Testing

Know nothing about A/B/N testing? Here are the basics, that you need to know. A/B/N testing is A/B test that test more than 2 conditions. "N" refers to the number of versions being tested. It is a type of website testing where multiple versions of a web page are compared to each other. The goal …

Engagement Strategies

Chapter 2 Establishing a mobile first marketing strategy Developing and executing an affective takes time and Understanding of every aspect of customer needs, the market, and the business. Should Include: Mobile first thinking, Written objectives and a clear understanding of desired consumer behavior, Resources needed for objectives, roadblocks that may impact the marketers ability to …

Marketing Analytics

Chapter 3 Relational Databases Relational databases help you see, understand, and improve your company's metrics. A mean of storing information in a such a way info can be retrieved. Similar to An excel spreadsheet and Utilizes Query structured language. To access certain information you have to perform a query. Sorting Information Referential Integrity to store …